Christopher Swarup's Linkedin Analytics

As a visionary marketing operations leader with over 15 years of expertise, I specialise in transforming marketing strategies into measurable business outcomes. My journey has been defined by my ability to align cutting-edge technologies, data, and scalable frameworks to unlock growth and drive revenue. With a focus on innovation and the integration of AI in marketing, I am passionate about bridging the gap between marketing and sales to create seamless, impactful pipelines. Key Achievements: - Delivered a 20% YoY increase in pipeline growth by streamlining multi-channel lead management. - Spearheaded martech stack consolidations post-merger, reducing costs by 20% and ensuring global scalability. - Improved marketing ROI by 25% through enhanced segmentation, attribution models, and performance measurement. - Centralised reporting with Snowflake and Tableau, reducing data inconsistencies by 40% and enabling strategic decision-making. - Leveraged AI-powered tools and analytics to enhance campaign personalisation and drive actionable insights, increasing engagement by 30%. My Vision: To empower organisations by designing marketing operations as a growth catalyst, integrating innovative technologies and AI solutions, and fostering high-performing teams. Let's connect to explore transformative strategies that scale operations, optimise campaigns, and drive impactful results.