CLEAVER Creative

Get content that works!

B2B video marketing requires human connection.

It also requires a strategic funnel that builds trust and moves people to make a decision.

💡 The solution: we help you make authentic videos that connect with your audience and get your content seen.

Lots of companies make content but few care enough to understand and track the metrics that matter to you.

🚂 The LinkedIn Content Engine 

Receive, 2 posts each week; everything you need to build real engagement with your network and achieve your goals.

You’ll get:

🔷	1 Weekly LinkedIn Video
🔷	1 Monthly LinkedIn Article
🔷	1 Monthly Text Post
🔷	1 Monthly Animated Post
🔷	1 Monthly Variety Post

 We capture the footage and do the rest, including: 

 🔵	Editing, Graphics and Transcription
 🔵	Writing the Descriptions in Your Brand’s Voice
 🔵	Prepping Eye-Catching Thumbnails and 
 🔵	Packaging Everything Up for You to Post.

To learn more; schedule a discovery call here:

https://calendar.app.google/ZpKdAWwzJtcJmR9r6

We’ll talk about your business and how get the results you want from your LinkedIn content!

Owner | ECD | Video Production | Marketing | Brand Development | Digital Strategies | Communications

Q Center

During my tenure at Q Center, I was key in elevating the organization's brand through video production and integrated marketing strategies. My expertise spans various facets, including brand development, digital marketing, and marketing communications. By leveraging my skills in advertising and digital media, I successfully contributed to the formulation and execution of their marketing strategies.

My role encompassed diverse responsibilities, from creative direction and B2B marketing to personal brand enhancement through video editing, scriptwriting, and storyboard development. Engaging in all stages of video production, I demonstrated proficiency in lighting, sound design, motion graphics, animation, and audio editing. Adept at directing and overseeing production planning, I excelled in project management, ensuring seamless execution while maintaining positive client relations and adhering to our budgets.

Notably, my contributions extended to various video genres, including marketing videos, corporate videos, product videos, and social media videos. I embraced the evolving landscape of virtual events and adeptly incorporated video elements into interviews and photography. My commitment to creativity and content strategy, coupled with a strong focus on strategic content planning and data-driven storytelling, positioned me as a key player in driving the success of marketing initiatives. Through effective communication, client management, and proficiency in social media promotion strategies, I consistently elevated Q Center's presence and brand awareness. 

My engagement also encompassed copywriting, script editing, and a strategic approach to personal branding and social media presence for our clients.

Producer - Editor | Creative Direction | B2B Marketing | Scriptwriting | Storyboard Development

Watch Me Work

Watch Me Work allows creative professionals, hobbyists and students the ability to share their work in real-time and observe each other's style and technique. Essentially, a virtual open-office or studio setting where users can observe each other's use of applications and interact.  We host work based desktop live-streams to create an environment of creative collaboration and learning between students and experts.

Founder | Vision and Strategy | Product Development | Marketing | Creative Direction | Partnerships

Siena Digital

At Siena Digital, I was a storyteller for B2B companies like Fifth Third Bank and Progress Software. Instead of just showing products, I understood each client's values and goals to create visuals that connected with their unique audience.

And we didn’t stop with video production; I combined it with strategic marketing. Handling tight deadlines and diverse tasks, enabling brand success. This involved not only technical skills but also understanding emotions, using data for storytelling, and planning content strategically. Juggling tasks like scriptwriting, budgeting, and directing, I made sure each part contributed to a successful outcome.

It was constant evolution, and it went beyond individual projects. From managing productions amidst the bustling streets of New York City to navigating the technical complexities of large-scale industrial shoots, I honed my ability to think on my feet, embrace the unexpected, and consistently deliver polished final products that exceeded expectations.

I evolved into a trusted partner and brand ambassador, weaving tales that captured the essence of each company. My strategic mindset encompassed not only integrated marketing and brand development but also a comprehensive understanding of marketing communications, advertising, and digital media. It involved not just video editing but also the art of animation, motion graphics, and audio editing.

In the realm of client relations, I blended communication and management skills to navigate complex approval processes, ensuring a smooth and collaborative workflow. Beyond the technicalities, I actively engaged in marketing strategy, social media awareness, and promotion strategies, enhancing not only the visibility of our work but also my personal brand and social media presence.

Producer - Director | Production | Art Direction | Content Strategy | Marketing | Social Media

MINDSIGHT

At MindSight, I adapted to new B2B marketing landscapes. From the deserts of AAA Arizona to the boardrooms of Intel, I made video narratives that resonated with each client's unique voice and audience. Whether it was capturing the human touch of healthcare with Bethesda or the innovative spirit of Sodexo , I delved into their values, stories, and goals, translating them into captivating visuals that were more than mere service demonstrations.

Working with an incredible team, my experience went beyond the lens. I brought together solutions for intricate demands of tight deadlines, demanding clients, and diverse departments. Juggling video editing, motion graphics, and sound design with project management and client relations, I became a leader, ensuring every choice – from scriptwriting to budgeting – contributed to a harmonious symphony of brand storytelling. This wasn't just about technical prowess; it was about emotional resonance, building bridges between big brands and their audiences through data-driven storytelling and content planning.

Beyond the individual companies – from American Express to Noodles & Company – my MindSight experience was about adaptability. Each project presented a unique puzzle, a set of challenges to be navigated with creativity and resourcefulness. 

I became a trusted partner, a creative problem solver, and a brand ambassador. My MindSight journey wasn't just about producing videos; it was about weaving tales that captured the essence of each company, their values, and their vision for the future. It was about leaving a lasting impression on audiences, forging connections, and ultimately, driving business success. I emerged from MindSight not just a skilled video producer, but a seasoned communicator, a strategic thinker, and a master of B2B storytelling.

Producer - Director | Video Production | Marketing Strategies | Brand |Development | Scriptwriting

Plum Productions

Edited over 20 different videos, including spots for TV, web and social as well as for use in Ace Hardware’s Year End company celebration.  

Managed production in 5 videos including talent, crew, and clients to ensure a smooth and efficient work-flow and successful end products.

I honed a comprehensive skill set that integrates video production, brand development, and digital marketing. As a key player in the company's integrated marketing initiatives, I developed creative strategies, combining elements of B2B marketing, digital media, and advertising to deliver impactful brand development solutions. From scriptwriting and storyboarding to lighting, sound design, and motion graphics, I've navigated the entire video production process, ensuring high-quality output and effective storytelling for diverse projects, including corporate videos, product promotions, and social media content.

My experience extends beyond technical aspects to include strategic content planning and data-driven storytelling. Through meticulous storyboarding and script outlining, I contributed to compelling stories while my expertise in production scheduling has optimized project timelines and kept our projects under budget. 

Effective communication and client management are paramount in maintaining strong client relations, aligning with marketing strategy objectives, and adhering to budget constraints. Furthermore, my involvement in social media promotion strategies, copywriting, and script editing has not only enhanced the visibility of our work but has also contributed to the development of a strong personal brand and impactful social media presence for the company!

Production Coordinator - Editor | Marketing Strategies | Brand Development | Editing | Producing

We grow startups and mid-size businesses into massive brands using video. Video Works! Turn Viewers into Buyers

The 90’s were a great time for film. Tarantino, Rodriguez, Oliver Stone, Spike Lee and Spike Jonez were making their best films and I wanted to be just like them. So as an 18 year old, I headed off to the U of I only to find they were about to cancel their film program 🤬. Undeterred, I picked up a theatrical directing bachelors and then turned my Dad's butcher shop 🥩 into my own cinematic world, writing and directing a feature film at 22.

That laid the foundation for everything that came next. 

Short films followed, getting screened at film festivals in Chicago, San Francisco, London and of course the start of online video. 

It was exciting to see my work rewarded with a number of Official Selections and awards like:

🎞️ 2006 CAMFBH (music video) Chicago REEL Shorts FILM Festival
🍾 2007 San Francisco Shorts FILM Festival
🎞️ 2008 London Independent Film Festival - Winner Best Music Video
🍾 2012 A Death Defying Act Fright Night Film Festival, Louisville KY 

At the same time, I was working for a number of production companies in Chicago, cutting my teeth, producing videos for hundereds of big-name companies.

In 2013, I started my own production company, CLEAVER Creative 🔪 named in honor of my Dad and Grandfather’s profession.

In 2015, I carved out a new path with WatchMeWork.com, the world's first live-streaming coworking space. It sparked 30,000+ collaborative sessions and won 3rd place at Startup Riot, Atlanta.

Creativity and collaboration are at the core of what we do today as we help Fortune 500 companies like Accenture, SAP and Salesforce leverage the power of animated video.

But I also love supporting and coaching accountants 💰, tech 🤖, engineering ⚙️, consultants, and lawyers ⚖️; those often left out of the "networking for creatives" club. We do great work at an affordable price.

We guide clients looking to build their authority and thought leadership online to grow robust networks, ignite conversations, and close deals, primarily through podcasts and video content marketing.

Ask my family, and they'll tell you two things:

🏸 my badminton skills are as brutal as a Tarantino showdown, and 

❤️ video advice is my love language.

So, whether you're a seasoned pro or a networking newb, let's chat! I'm ready to help you cut through the noise and turn your connections into a success story.

To learn more; schedule a discovery call here: 

https://calendar.app.google/ZpKdAWwzJtcJmR9r6

And we’ll talk about your superpowers and goals and show you how to leverage the power of LinkedIn content marketing to grow your business!

Happy Thanksgiving!

Huge thanks to everyone in my network and to all of our clients.

We had a a great year of testing new offerings, growing our team, improving processes, and having lots of creative collaboration, and improvements.

Celebrating in Southern Pines, I'm incredibly grateful for:
- An amazing network
- Awesome clients
- A team that just keeps leveling up!

A big thanks to as many of our clients and customers as I can fit in this post:
Tara Desmond, IL Corn
Kevin Peranio, PRMG
Matthew Kroll, Chalmer St. Consulting
Michael Straza, Straza Consulting
Ken Kelley, ProMed Ambulance, Inc
George Hanshaw, Hanshaw's Horizons
Sam Teut, AEC Resources
Michael Laurie, Restaurant Training Services LLC
Quentin E. Moore, Health Wellness & Community Podcast
Kara Arnold, LeadHership Coaching
Mark D. Ingram, RevWrite Productions
Dr. Mary Barnes, Evolve Your Performance, LLC (DBA CEO of Your Own Life)
John Kesler, The Bob and Tom Show
Gary Manzi, Manzi Mortgage Group
Thomas Bundschuh, GetEmployeePerks.com
Clint Helmbrecht, Wealth Management
Chris Papin, Papin CPA PLLC
Gustavo Escamilla, 1st Capital Financial
Richard Owen, Convenience Distribution Association
Charlie Braden, J. Charles Lending

Happy Thanksgiving! See you next week.

#Thanksgiving #Gratitude #BusinessGrowth #ClientAppreciation #TeamSuccess #ThankfulSeason #Toturkeyornotturkey #Toturdukenortofurken #Videoproduction #Contentmarketing #CLEAVERCreates

Chris Weiher - CLEAVER Creative

We grow startups and mid-size businesses into massive brands using video. Exceptional video production | Digital marketing | Advertising and strategy | Consultative video marketing to drive the results you want!

Here's Why Envato is still my favorite AI tool for creators

It's a freaking powerhouse, and they have been building out tons of AI features this year. They still have the same library of web assets, fonts, templates for video, and stock footage, but the AI tools like ImageGen, VideoGen, VoiceGen, and MusicGen are super easy to use and create some great results.

Additionally, they had the forethought to have a built-in prompt improver, which helps you get a more detailed and effective result.

They incorporated nano banana for editing, of course, and recently released MockupGen, VoiceGen, and SoundGen. I haven't even had a chance to try these yet, but I can't wait to test them.

It is now a true beast of a resource, at just $16.50 a month.

So if you haven't tried Envato ever or not in a while, take a look at it and see what you can make in a very short amount of time.

And if you're using something that you like better, I would like to know what it is!

#VideoProduction #WhatsanEnvato #ContentMarketing #VideoStrategy #StockonStocks #B2BMarketing #CLEAVERCreates

When I was a freshman in English class, we were taught that you need to start your essay with an “attention getter.” 

Today, the gen alpha freshmen might say, “Hey bro, your hook be bussin.” At least that's what my 8 year old nephew told me ~

The first part of any vlog is the attention getter or hook. You need something that makes a viewer—who has never heard of your idea—stay for a few more seconds. It could be a metaphor, a personal story, or a visual that’s just different enough to make someone stop scrolling.

People decide in the first 3–5 seconds if they will keep watching and videos with strong openings keep viewers up to 30% longer, according to Wistia.

Try something new: change the location, add a surprising visual, or open with a line that sparks curiosity. The first seconds are the doorway. Once you capture attention, you can deliver the value.
Content creators—how do you open your videos so people stop scrolling and actually watch?

Check the full article here: https://lnkd.in/eFFR94eq

#Quicktip #Thesekidstodayandtheirindescernibleslang #Contentstrategy #Captureattention #Vlogtips #CLEAVERCreates

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