Cal Design Company

- Build branding elements including logos, brand guidelines, and identity systems
- Design marketing materials including landing pages, print ads, and annual reports
- Develop digital content for organic and paid media including graphics, videos, and animations
- Create event activations like wayfinding signage, banners, merchandise, stickers, and cycling jerseys

Notable Partners: Tulsa Remote, Southern Hills Country Club, 36 Degrees North, Gateway Church, Transformation Church, TheosU

Consultant, Brand Designer

Firstbase

As the designer on the Growth Marketing team, I designed content and produced strategy for the Firstbase (YC W21) brand across marketing channels (paid media, organic social, email, comms, web) and bridged web and product teams to create a cohesive User Experience focused on acquisition.

- Owned design and UX for Firstbase.io website which draws over 140,000 visits/mo
- Partnered with Product Design team to iterate and improve product UX 
- Created libraries & templates to sustain the visual brand across marketing channels like organic/paid, email, comms, and web
- Owned social channels and produced product marketing content focused on ToF acquisition, employer branding, and education while lifting engagement by 2%
- Partnered with an agency for paid media through creative brainstorming and vision-casting
- Produced and hosted product tours for more than 400 users
- Quadrupled Google display ads CTR % in my first quarter
- Designed email growth drips that contributed to 30% revenue growth

Marketing Designer

plaeto

- Lead brand design across organic and paid channels, blog, and apparel
- Produced a consistent and versatile visual representation of the brand from scratch
- Defined the vision and evolution of brand design for digital application
- Partnered with Marketing Director, Social lead, and Product team to design effective marketing content

Brand Designer

Zebco Brands

- Designed product packaging like boxes, hangtags, and slips
- Collaborated with industrial designers, sr graphic designer, and marketing manager for new brand rollout
- Led design critiques for my work and responded to feedback and adapted accordingly
- Developed a rebranded merchandise collection through research and design and presented my work to VP of Brand

Graphic Designer

Cox Business Center

- Designed marketing materials for print, digital, and environmental activation
- Designed brand identity book, stationery, and collateral branding elements
- Assisted in rebrand development and website design
- Designed venue map and digital atmospheric elements that were displayed around the convention center
- Created digital and print design pieces to support customers using the convention space
- Partnered closely with the marketing manager in the design, creation, and maintenance of marketing materials
- Supported the sales team by developing an actionable strategy for new markets through market research

Graphic Designer, Marketing

Oral Roberts University

- Create a brand identity system that's activated in print, display walls, stationary, and digital elements.
- Design posters monthly for events and announcements.
- Create club marketing elements to build awareness and loyalty.
- Lead content design and visual brand management for a Student Body President's campaign.

Creative Director at The Marketing Society

- Responsible for the oversight of a dorm floor of 35 students.
- Planned events for residents and lead weekly informational meetings.
- Developed leadership skills in communication, teamwork, problem-solving, time-management, and confrontation.
- Conduct weekly reports and issue health and safety inspections.
- Assist in maintenance and security issues.

Resident Advisor of Men’s Basketball Team

Lead 9 fellow students to Athens and Thessaloniki, Greece for one month. 
Facilitate team training, worship practices, and ministry strategy for over 13 weeks in advance. 
Responsible for finances, safety, and personal development of team members.
Coordinate and facilitate the day-to-day events/tasks/ministry.
Responsible for communication with contacts in the country.

Mission Team Leader

Gateway Church

Assist the Production and Creative Director with idea-mapping and basic problem-solving.
Manage social media interaction and responses.
Assist with content creating for media platforms.
Market events and opportunities available for target audience through social media.
Observe first-hand what is involved in technical production for events, including but not limited to: sound production, arrangement and organization of lights, Front of House management, and backstage production.

Production & Creative Intern at Gateway Students

As a marketing designer at Firstbase (Y Combinator W21), I combined my design expertise and business acumen to create a cohesive brand experience across multiple channels and platforms. I maintained and evolved the brand identity, and partnered with product and GTM teams to ensure seamless design and UX across web, social, and comms content.

As an independent designer and consultant, I'm passionate about building long-lasting partnerships for brand development opportunities. I have worked with various organizations across various industries on projects like print design, digital branded content, web design, and environmental and experience design. I'm always eager to learn new tools and techniques and adapt to what systems my team is using.

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