Cilmara Santos's Linkedin Analytics

- An innovative, resilient, results-driven, and dynamic leader with a record of success in taking major consumer brands from a distant market position to industry leaders. - A change agent, leading the development of new agency capabilities such as Sports and Entertainment, Social Media, and Influencer Marketing. - Excels at designing, negotiating, and executing high-profile, mutually beneficial scope of work agreements with key decision-makers. - Recognized for building, elevating, and leading high-performance teams, working seamlessly across functions, delivering and exceeding metrics. Respected as an inspiring and caring collaborator, with a strong work ethic, positive outlook, contagious energy, and integrity. - Deep understanding of the entertainment ecosystem and passion for pop culture HIGHLIGHTED ACHIEVEMENTS - Played a pivotal role in building Conill as the largest multicultural agency, joining as the 22nd employee and turning it into a 150+ employee structure with over $40 million in revenue. - Outstanding performance history in making brands #1 in the Hispanic market and growing their businesses exponentially. Notably, Toyota’s Hispanic sales surpassed Lexus’s total sales, and T-Mobile’s Hispanic consumers became key revenue drivers over the past decade. - Successfully designed and executed marketing strategies for Fortune 500 brands, exploring and capitalizing on untapped multicultural opportunities. - Spearheaded the development of new agency disciplines, resulting in a 30% revenue growth and setting the agency apart in winning new business pitches (⅓ ratio).