Spectrum Reach

Responsible for leading the enterprise brand strategy and go to market delivery of campaigns to drive brand relevance and revenue. Accountable for reinforcing the brand’s positioning and messaging to ultimately elevate the brand's impact in the marketplace and deliver against organizational goals. Works cross functionally to execute enterprise level and category brand campaigns leading to MQL and revenue growth.

Director Brand Marketing and Strategy

Spectrum Enterprise

Defined and managed content strategy and execution for the Spectrum Enterprise Brand Strategy and Marketing Communications department. Worked cross functionally with digital, social, strategic brand, product and campaign teams to meet and exceed demand and lead generation goals for four industry verticals: education, government, healthcare and hospitality. Led efforts to define value propositions, key messages and buyer-centric journeys tied to business priorities. Built marketing content blueprints and strategies in support of the campaign narratives and developed engaging content in various mediums to meet campaign needs.

Senior Manager Content Strategy

NICHQ

Set the strategic direction and managed the implementation of marketing and digital strategies to advance the organization’s reputation, visibility, and drive revenue growth. Developed and executed multi-channel content marketing strategies and comprehensive communications plans to key audiences. Led the strategy, development and marketing of blogs, videos, webinars, toolkits, online courses and other products. Enhanced new business development efforts through targeted marketing initiatives, marketing automation, collateral development and press coverage. Consistently monitored KPIs to determine strategy impact. Managed and grew a team that collaborated cross functionally. Strategic advisor to the C-suite, key member of the leadership team and architect of 2020 strategic plan.

Senior Director of Marketing and Digital Strategy

Cambridge Associates

Executed all on-going client communications for the global investment consulting firm. Developed new products and resources to meet client needs and strategic communication plans to launch new products. Led the development, writing, editing and proofing of marketing communication materials to position new products and services. Edited, wrote, managed and produced C|A Perspectives, the firm’s twice-annual client newsletter, working with photographers and a design firm.

Communications Manager

Dana-Farber Cancer Institute

Created communications strategies and tactics for internal clients that increased employee awareness while aligning messages to organizational goals. Promoted Institute-wide initiatives across communication platforms to strengthen and unify company culture and build employee understanding of direction and relevance. Managed and developed timely content for internal communications vehicles and helped prepare executive messages. Editor for twice-monthly, award-winning employee newspaper. Managed a team of writers and interns.

Employee Communications Editor

Metro Newspaper

Crafted daily news and feature stories, incorporating different writing styles. Collaborated with staff at Boston Metro to determine daily/long-term story content.

Reporter

Herald Newspapers/Richner Communications

Responsible for newspaper production at an award-winning community newspaper including directing news coverage, shepherding staff, and coordinating across departments to meet deadlines. Supervised one full-time writer and an intern, as well as six freelancers.

Editor

Results-driven brand manager, marketing strategist and award-winning communications leader passionate about helping organizations tell stories that engage and drive customers to action and foster employee loyalty. Highly skilled at leading teams to advance company objectives, strategic initiatives and overall corporate image through integrated marketing efforts that include: brand, digital, employee engagement, media (traditional and social) and thought leadership.

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