Launch It

Startup Mentor

I have a passion for brand building, a deep understanding of marketing strategy, and firsthand experience as a founder who’s been in the trenches. As a fractional CMO, I bring clarity and actionable go‑to‑market plans to my clients amid market chaos and the overwhelm of launching a new business or product.

Key Projects

PureOne Services (Restoration & Cleaning)
→ Led a full website rebuild in under 4 weeks, resolving longstanding technical issues and improving user experience.
→ Added conversion-optimized contact forms, driving a 10% lead generation rate from service pages.
→ Oversaw Google Ads strategy and KPI reporting to ensure monthly lead targets were met.

Springrose (Adaptive Apparel, VC-Backed)
→ Served as first hire and strategic right hand to the founder across marketing and operations.
→ Built the company’s tech stack and SOPs for manufacturing, fulfillment, and QA.
→ Designed and optimized a product fit quiz that converted 20% of users to purchase.

MANJULA Essentials (Luxury Ayurvedic Beauty)
→ Developed marketing strategy aligned with founder vision and brand ethos.
→ Transitioned eCommerce from WordPress to Shopify, improving UX and operational efficiency.
→ Delivered monthly KPI dashboards and marketing insights to guide founder decision-making.

Adrian Black (Luxury Men’s Fashion)
→ Provided market research, brand strategy, and operational advisory to the founder.
→ Acted as bridge between creative teams and founder to align brand vision and execution.
→ Developed the go-to-market strategy for launch phase.

Fractional CMO & Marketing Strategist

Founder Institute

Mentor

Spicey

Spicey is a consumer brand offering modern pain solutions.

As CMO, I owned the go-to-market from strategy to execution — translating the founder’s vision into a bold new brand that sold 10,000+ units in 8 weeks.

- Managed a rebrand to capture a new target market.
- Developed an affiliate marketing program with 30 highly engaged influencer partners in less than 12 weeks.
- Advised the founder on key decisions from pricing to distribution, QA and packaging design.
- Spearheaded key initiatives including HSA/FSA approval.

Chief Marketing Officer

AOS Services UK

AOS is a digital marketing agency for leading UK food and beverage brands.
- Hired to support the agency’s expansion beyond Amazon.
- Increased website conversion rate to 5.5% for a top client.
- Led a team to scale a new Shopify business to £30,000 per month in revenue.

DTC Marketing Lead

Lara Intimates

Lara Intimates was a visionary company that redefined the lingerie industry through local production, sustainability, and size inclusivity. We served our customers with 120 (!) bra sizes by using an eco-friendly and innovative just-in-time manufacturing model to reduce stock waste and offer a high number of SKUs.

- Featured in Refinery29, The Guardian, Marie Claire, Who What Wear, The Telegraph, The Sunday Times, Drapers.
- Scaled to seven figure revenue.
- Produced up to 900 units per week with a team of 12 in a London-based production unit.
- Diverted 8,000m of fabric from landfill.
- Carbon neutral.
- Creative activations like the “Busty Bus” pop-up tour.

Founder

Qardio, Inc.

Qardio is a venture backed health tech company.
- Managed blog content creation, including overseeing intern writers.
- Designed dozens of Google ads weekly.
- Supported the marketing team by analyzing data from Google Analytics, HotJar.
- Assisted during a Shopify transition and the development of the e-commerce tech stack.

Marketing Associate

Hype Experiences

Hype is a tech startup based in Google Campus Incubator reviewing "London’s Best Everything."
- Produced top-performing content.
- Planned events and executed digital marketing.
- Connected local businesses with the business development team to drive app revenue.

Digital Content Curator

Fashion Accessory Startup

Supported digital marketing and event planning for a growing fashion company.
- Developed digital marketing strategies.
- Planned community events and executed press outreach.

Egomark London

Supported sales operations for wholesale buyers in the fashion industry.
- Assisted sales lead during meetings with wholesale buyers.
- Supported sales in London, Milan, and Paris.
- Performed clerical and organizational tasks to ensure smooth operations.

Wholesale Assistant 

Hi there 👋

I'm Cindy — a marketing strategist and fractional CMO with 10 years experience owning go-to-market for values-driven brands. My superpower is storytelling: I translate complex and technical products into compelling narratives that resonate with today's cultural trends and market needs. Then I lead cross-functional teams to execute GTM plans that bring those stories to life and deliver standout launches.

How I Started

I started my career in B2B technology companies where I supported demand generation, performance marketing, and content strategy within growth-hacking teams. At the same time, I earned a BA in apparel design from the London College of Fashion, launching my career with a unique skillset mix of creative disciplines, startup acumen and marketing experience.

My Founder & CEO Journey

In 2016, I launched a disruptive women's apparel startup dedicated to eco-friendly and size-inclusive products. Over four years, the business scaled to seven-figure revenue and 20,000 active customers, delivering viral product launches that generated £100K in a single day with a 13x ROAS and a loyal community of super fans.

Fractional CMO & Strategist

Since 2022, I've worked as a fractional CMO and marketing strategist, stepping into part-time leadership roles for early-stage brands to define their positioning and lead go-to-market strategy. For example, I led a nine-month rebrand and GTM launch for a pain relief CPG business that sold 10,000 units in just eight weeks by leveraging micro-influencers and a community-centric strategy. I specialize in translating founder vision and cultural trends into actionable GTM plans and leading cross-functional teams to execute them, often through hands-on strategic planning sessions and agile execution.

Leadership and Mentorship

As a leader, my role is to identify and unlock the potential in both people and processes. My approach is pragmatic problem-solving, curiosity, and seeking out expertise. I proactively work to find solutions, hire A-players, and encourage communication to achieve ambitious results. I am passionate about developing talent, and outside of work, I mentor for Launch It, Founders Institute, and previously London College of Fashion. My experience teaching and guiding others (and launching my own company at a young age) has taught me success in business is 80% mindset -- achieved through leadership collaboration and vision.

Get In Touch

If you’re interested in working together, please drop me a DM! I’d love to hear about what you’re building.

Is the friendship economy the solution to the loneliness epidemic? Tech companies say yes, but the science may be questionable.

Investor-backed players are scaling in this area: 

TimeLeft is the poster child for this category. They've raised around $7M in investor dollars, and their app connects 60,000 strangers every month. Users pay $16 to be matched by an algorithm with strangers, then meet for dinner at a local restaurant.

Bumble, the app known for one-to-one matching - originally for dating, is heavily focused on friendship building. They recently acquired Geneva, a community-focused app, and now they’re using the acquired tech to relaunch the Bumble BFF app.

There are several other startups in this category including Sweatpals — a new platform where users can build community for fitness meetups.

TimeLeft's mission is to "restore belonging to our cities," and there's certainly a need for more connection -

Researchers are calling our current state a "friendship recession." From 2014 to 2019, the average American's weekly social time with friends dropped by 37%, and in 2023, the US Surgeon General declared the loneliness epidemic a public health crisis.

Will these platforms really solve for connection?

Connecting in groups for specific events or exercise could be a great way to meet new people. If you just moved to a new city or country, these apps are a great tool to have in your toolkit.

These platforms are likely a strong business model because they're tech products—as opposed to physical "third spaces" with high overhead costs.

Critics argue these platforms reduce authentic human connection to an economic transaction. Some users describe feeling "sized up for usefulness" at meetups.

A study from Jeffery Hall in 2018 at the University of Kansas found people need to spend 40–60 hours together to move from an acquaintance to a casual friend and 200 hours to become a close friend. This suggests meetup platforms that facilitate a one-time meetup might be ineffective and users will become disillusioned.

When an investor-backed startup is built to scale rapidly, can they be aligned with the slower, authentic act of making friends?

Will these platforms fulfill their missions for connection? And will they become successful businesses along the way?

-----------------------------
I'm Cindy, a marketing strategist and CMO for consumer brands.
DM me if you're building something!

Cindy Liberman 👩🏻‍🦰

Marketing Strategist | Go-to-Market Leader | Storytelling-Driven Fractional CMO | Community & Brand Builder | Startup Mentor & Growth Advisor

Want to hear the story of the last client I signed?


My friend met his neighbor in the laundry room of his apartment building in Brooklyn. His neighbor had a startup and needed marketing help. Months later - I’m helping with their GTM.

Networking is weird.
The job market is tough right now.

Opportunities come from unlikely places.
Connections, trust and rapport.

Here's a reframe: As someone reading this LinkedIn post, you’re probably in the top 5% best educated and most employable people in the world.

Here’s 18 outreach tactics to make job hunting + networking actually fun:

1. Send a complement to writers, creators, leaders you love
2. Rekindle old connections with colleagues, college friends…
3. Host a webinar for free
4. Become a mentor
5. Take all the expertise in your brain and make it into content.
6. Join a community
7. Offer to write for a newsletter with the same target market as you
8. Go to events!!!!
9. Make a list of 20-50 dream clients
10. Engage with your target market on social media
11, Write an e-book about how your industry might look in 10 years
12. Tell a smart friend your career story. Ask them to re-write your bio.
13. Guest lecture for an online course or university
14. Host a free workshop
15. Follow fundraising news in your niche
16. Look for hiring signals at companies in your industry (companies who hired multiple people L90 days, hired a new exec…)
17. Make a list of 25 fears or challenges your customer is facing. Then list all the ways you can help them.
18. Read a book about someone whose career you admire and follow their blueprint.

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Hey 👋 I'm Cindy — marketing leader and strategist.
Building something? Drop me a DM to connect.

Gen Z Is Nostalgic for a Time Before Instagram


“1995-2000 — those years were a party” my friend said over dinner in Soho last week.

“Anemoia” I replied. “It means nostalgia for an era you never experienced.”

Up to 50% of Gen-Z and 47% of millennials feel nostalgia for media of the past 
— 1990s sitcoms, Y2K, retro graphics — 
times when life wasn’t lived online.

There is a yearning for the fun, care-free lifestyle of the past, 
before social media.

For brands, the answer isn’t to jump on visual trends. 
It’s about asking whether your next piece of content makes your audience feel relaxed and supported, or does it add to their anxiety?



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Hey 👋 I'm Cindy — marketing leader and strategist for consumer brands.
Drop me a DM. I would love to hear about what you're building.

Struggling to feed the content beast? 




Here’s my go-to framework for crushing social-first content.

Run a 14 day content creation cycle:
Day 1-3: Confirm concepts
Day 4-8: Film + Edit
Day 9-10: Review collaboratively
Day 11: Contingency/reshoots
Day 12-14: Approve, schedule
Day 14: Review last cycle’s wins + opportunities

Practice for 3 months consistently.
Show up with an experimental mindset.
Test and learn.

This consistent rhythm will deliver results and lighten the mental load for you + your team.

Tell me how it goes :) 

----------------------------------------
Hey 👋 I'm Cindy — marketing strategist and fractional leader. 
Building something? DM me!

I'm hosting a webinar with the amazing team at &Allies in a few weeks. I would love feedback on the theme: Build Your 2026 CMO-style Marketing Plan. 

Would you attend? Why?
What do you want to leave with?
What was your biggest 2025 marketing challenge? 
How can I add the most value for you in 60-90 mins?

Thx in advance!!

(If you're interested in attending, DM me.)

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Cindy Liberman 👩🏻‍🦰's Linkedin Analytics

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