Lingo coin

Lingo is the first compounding token that leverages blockchain technology and real estate collateral to reward its community with vacation airdrops, every month.

It is a web3 paradigm-changing attempt to fundamentally redesign the way people afford holidays.

If crypto adoption will surpass one billion users in the next few years, the question remains, why aren’t people using this technology massively already? 

The reasons are obvious as crypto is primarily seen as:

1. Too complicated to understand.
2. Too risky and volatile.
3. Not perceived as tangible and concrete enough.

To address these concerns, Lingo Coin is:

1. Easy to understand: A token that rewards free vacations for its community.
2. Less risky: Real estate collateral cushions the downside risk without pegging the token to its value, which grants significant exposure to the potential upside while being safer compared to other traditional tokens.
3. Tangible and concrete: Supported by real estate assets and impacts people in their everyday lives via vacations rewards. It is leveraging blockchain technology to provide value to people, not the other way round.

GlobalBlock

Head Of Marketing

Kinesis Money

Director of Marketing (International)

Send For Help Group

Marketing Strategy, operational plan and budget development, implimemtation and management of the whole function

Head Of Marketing (International) Interim

SD Worx

SD Worx delivers a full range of quality services globally in the areas of Payroll, HR and Tax & Legal, with more than 3,600 staff serving more than 60,000 clients. 
SD Worx calculates about 4.15 million salaries each month, whilst running its own offices in Belgium (HQ), Austria, France, Germany, Ireland, Luxembourg, the Netherlands, the United Kingdom and Switzerland and a service delivery center on Mauritius. SD Worx is a co-founder of the Payroll Services Alliance whose members jointly handle 32 million salary calculations.

My responsabilities: 
• Shaping and driving the annual Marketing Strategy
• Developing the marketing plan, complete with outlined objectives, strategy and tactics, ensuring growth goals are met
• Owning, managing and elaborating multi-chanel campaigns,lead generation process, strategic partnerships, agencies and the global Marketing costs, budget as well as spendings
• Planning, prioritising and delivering Marketing initiatives to raise brand awareness 
• Organising, controlling and reporting on KPI's/ROI
• Leading, training and growing the global Marketing team
• Coordinating analytics, assessing/evaluating to improve upon the tasks
• Recruiting/interviewing candidates, writing job spec, objectives and supervising staff 
• Extensive responsibility for creating and converting the brand strategy into marketing plans that drive sales (through social, digital, advertising, content, events, partnerships, sales materials etc...)
• Working closely with top executives, the different functions/departments of the business, harmonising global/group marketing strategy to local marketing tactics and provide support to SD Worx 10 markets/countries
• Responsible for PSA (Payroll Services Alliance) Marketing worldwide
- Part of the Global Management Team
- Part of the Corporate Management Team
- Part of the Business SLT (Senior Leadership Team)

Head Of Marketing (Global Solutions)

LifeWorks

LifeWorks: A Global Employee Engagement Platform (EEP) serving 50,000 companies with over 15 million users. LifeWorks’ mobile employee engagement and wellness platform puts the employee at the heart of its business. LifeWorks combines an action-oriented solution with functionality spanning across employee recognition, employee assistance, wellness, social communications, rewards, perks and employee engagement analytics. 

My responsibilities:
• Managed the design and delivery of a Global marketing plan across acquisition channels.
• Worked closely with the CSMO, CEO and the global sales team to ensure they meet their commercial objectives and targets, providing tools, materials and presentations.
• Wholly responsible for marketing spend, recommending appropriate investment to the board of directors, with proof of ROI in line with business objectives and budgets.
• Managed relationships with the external PR agency. Ownership of content, ensuring internal and external marketing and communication promotes the appropriate message, combined with the correct advocate plan, to maintain a strong brand image.
• Managed all social media presence and direct programs to improve external reputation and
promoted recognition.
• Created a marketing committee and strategy group reporting all activities and presenting to C suite colleagues.
• Created and managed all company webinars and seminars, hosted the events program including the entire project for stands and hosting at exhibitions, filming and trade shows.
• Prepared and collated all post-event evaluations, including sponsorships / partners, logistics, stakeholder satisfaction and ROI (in UK, US and CAN).

Head of Marketing (UK & US) Interim

Xceed Group

My responsabilities included marketing campaign management, website management and analytics (creation of content and frequent updates), social media/PPC/SEO management, tracking and reporting, event management (Exhibition, Webinar and Seminar), internal and external communications, liaising with suppliers, partners and clients to improve current comms, briefing agencies, budgeting, e-newsletters, providing regular headline updates for the GE/Board directors, owning and implementing the overall marketing strategy and PR across UK and US.
 
I loved the variety of my role as it gave me the opportunity to work on so many different projects/tasks at one time, and I enjoyed promoting the 4 practices that Xceed offers; CTO, Migrations, FIMS, and Proceed. I worked closely with the Director of Research and Innovation to develop and improve our global Marketing strategy/plan. I am pleased with the results of our activities, as for the first time in the history of Xceed Group, our Marketing efforts brought new businesses with more than $4m revenue generated.

Marketing & Communications Manager (UK & US)

Whitelight ISD Ltd

Whitelight is a business-to-business sales and marketing agency who develop new markets, identify untapped potential in existing ones, build sales pipelines and revenues for clients worldwide. 
Responsibilities:
• Co-ordinating marketing campaigns with sales activities
• Preparing online and print marketing campaigns
• Monitoring and reporting on effectiveness of marketing communications
• Driving events (exhibitions, seminars & conferences)
• Analysing, interpreting and presenting results
• Attending meetings with clients
• Maintaining good relationships with clients
• Using an existing network of industry contacts to generate new business
• Consulting clients about campaign requirements and objectives
• Writing reports & delivering presentations
• Responsible for the development and achievement of sales through the direct sales channel
• Leading and training other members of the account team

Marketing Manager (EMEA)

A dynamic marketing professional with excellent communication (written and oral) skills, and a passion for tackling complex projects, delivering innovative solutions. Highly motivated, working alone or as part of a team, easily forms strong relationships with colleagues, stakeholders and external partners. Proven success in fast-paced EMEA, UK and US environments, and an outstanding reputation has led to recent achievements in a global role, designing and delivering strategic campaigns with a strong focus on digital, I love building the Buzz! Keen to work in organisations with a similar passion for people, clients and success.

My favourite phrase: “You must plan for the future as people who think in the present will remain in the past” Abraham Lincoln.

Taplio

Cindy Anton's Linkedin Analytics

Cindy Anton

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Cindy Anton

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Cindy Anton's Linkedin Analytics