GYS Marketing

Assisting startups and scaleups in crafting and implementing a structured marketing approach that results in increased demand, better-qualified leads, and a vibrant kick start of the sales process. In other words: growth.

Freelance Marketing Manager

- Develop a solid product marketing strategy for Atrea 7, the new cloud (SaaS) version 
- Aligning marketing, sales, customer support and product teams around the corporate vision and strategy
- Coordinate product marketing activities for existing customers to switch to Atrea 7 in the cloud with a price per employee per month model:
        * create a sales kit for the sales team to engage with customers
        * coordinate the development of engaging customer support videos and manuals 
        * coordinate the development of product brochures with an external graphic designer and 
           copywriter

Product Marketeer a.i. | Atrea Workforce Management Systems / ShareCompany

Missie: 
Het bQuind merk, het bQuind verhaal en de bQuind diensten meer bekendheid te geven bij de doelgroep. 
 - Het door ontwikkelen van de proposities op het gebied van #BPM en #Aris. 
 - Tevens onderzoeken van nieuwe proposities die bijdragen aan recurring omzet. 
 - Het zorgvuldig definiëren en opbouwen van het bQuind brand.

Marketing Manager | bQuind

Smile Benelux

As marketing coordinator at Smile Benelux I contribute to the expansion of the Smile brand and services in The Netherlands. 

My initial focus is on increasing brand awareness and building a strong marketing and sales pipeline:
- value proposition and customer segments
- demand generation
- inbound marketing

Marketing Coordinator NL (freelance)

Backpackfever

Blogger & Owner

Full-time world wanderer

ShareCompany 

As a Marketing Communications Manager I am responsible for the development, management and execution of the marketing strategy for the brands within ShareCompany. 

- Researching new and future proof value propositions and marketing strategies for each brand
- Generate leads using content marketing strategies
- Building content funnels that engage and convert the target audiences
- Step by step filling in the buyer's journey
- Measuring all steps in the buyer's journey and aligning marketing and sales activities

Atrea, MediaMyne and BIQH

Marketing Communications Manager

GITP

Building and implementing a new content marketing strategy, resulting in more and better qualified leads.

Developed and managed two lead generation programs for GITP & PiCompany that generated over 2.000 leads in 4 months time. 

Projectmanager and author: Whitepaper Feedbackcultuur in Nederlandse Organisaties. 
https://pages.services/downloads.gitp.nl/whitepaper-feedbackcultuur

Campaign and Content Marketer

BiZZdesign

Increase brand awareness and  improve lead generation at  a B2B  software company. 
Passion for online, content and inbound marketing. 

In my role I'm responsible for: 
The development and  establishement of the BiZZdesign brand
The creation and optimization of corporate and product messaging
The realization of a strong Inbound strategy
Messaging and content creation for the corporate website
Executing our Inbound strategy, using marketing automation (Hubspot)
Developing and maintaining all content
Developing and creating on brand and targeted campaigns for different audiences
Developing and executing campaigns to drive traffic to our content
Project management Gartner MQ for EA tools 2016/2017
Create compelling new content for every phase of the customer journey
Analyst relationships

Content marketer, online marketer and brand specialist

Setting the content agenda; creating, writing and editing all content for web and print
Increased the number of Linkedin followers from 500 to 1,500 in 18 months
Increased the number of Twitter followers from 750 to 1,500 in 18 months
Creating campaigns for social media and Adwords for our Academy 
Introducing Hubspot as marketing automation tool

Content marketing professional

De Kleuver Marketingcommunicatiegroep

Communicatieadviseur

InfoReports

Marketing & Sales

Medewerker Marketing en Communicatie/Technisch Schrijver

Technology fascinates me. Yet, I often see brilliant tech solutions fail to connect due to unclear communication and marketing jargon. My mission is to bridge this gap.

I help B2B tech companies translate their complex products or services into a crystal-clear message and rock-solid market positioning. With a no-nonsense mindset, I develop marketing strategies that are not just smart, but crucially, understandable and effective.

Say goodbye to buzzwords and hello to:

- Clear, distinctive positioning.
- Marketing that truly resonates with your ideal client.
- A strategy that gets you noticed and ensures you land on shortlists.
- I make sure your technology gets the attention it deserves.

Interested in exploring how we can position your tech company clearly and convincingly? Feel free to send me a connection request or message!

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