REWE Romania - PENNY

Head of CRM and Digital Platforms

Helping large or small companies to identify the best strategies to achieve performance.

End-to-end Digital Footprint transformation;
Real transition to digital streams and procedures;
Improved digital & social media communications and reputation;
Leads generation and business growth;
Identifying and developing new digital assets;
Renewal of digital and social media communications.

Consultant for digital marketing, e-commerce and social media operations

Noriel

Main focus on  CRM operations  and Loyalty programs: 
-developing customer segments
- building customer journeys 
- design and implement dedicated campaigns for each customer journey and follow the return of their results. 
Project manager for the implementation and introduction of Noriel gift cards in stores

Marketing Automation Manager

Impetum Group

Responsible for all digital and social media operations and developments for Impetum Group and all portfolio companies.
Content strategy, digital strategy, development agency coordination and marketing performance agency, development of new digital assets.

Digital and Social Media Coordinator

Federatia Romana de Fotbal

| digital | e-commerce | data driven strategy | contract based |

Transforming Romanian FA from a traditional to a data driven organisation, in charge with digital marketing strategy, ecommerce developement, transforming social media from a communication tool to a marketing asset.

Objectives: increase engagement, create an unique journey for each participant, increase Ecommerce sales, elaborate digital communication strategy and digital activations for FA partners. 

Responsabilities:

- develop digital strategy for an unique journey for each participant
- update and develop new capabilites for the official online store
- create marketing and performance campaigns for magazin.frf.ro ( google ppc, display, youtube, facebook, instagram, influencers, bloggers, local media)
- create marketing and performance campaigns for tickets selling. 
- support marketing actions with digital coverage

Platforms used: 
- smartstore
- google ads
- google display
- facebook ads
- mailchimp
- football connect

Digital Transformation Director

DoncafeFresh

The newest and biggest online market for origin fresh coffee.
We sell and deliver only fresh roasted coffee, either beans or grounded. The package is selfsealing, so you can enjoy a fresh coffee everyday. 
You can find us online, via website or social media. 

Responsabilities: 

- create and execute digital performance strategies and campaigns with sales objectives
- support marketing and sales actions with digital coverage and dedicated campaigns
- in charge with all digital channels: PPC, Display, Facebook, Instagram, affiliate programs
- responsable for analytics part
- coordinating social media content
- digital brand management

Digital Manager

BeanZ Cafe

BeanZ is the newest brand of Strauss, a brand new born in 2017 and which talks with young generation and with all true coffee lovers. 

At Beanz, we were a small team of adventurous people who think differently from the old fashioned coffee brands. We want you to be able to order digitally, speak to us via social media and enjoy delicious coffee with a conscience, at the office, with friends or at home.



- create and execute digital performance strategies and campaigns with sales objectives
- support marketing and sales actions with digital coverage and dedicated campaigns
- in charge with all digital channels: PPC, Display, Facebook, Instagram, affiliate programs
- agencies coordination
- responsable for analytics part
- digital branding
- coordinate with design and technical team for developing new assets / products / campaigns
- coordinating social media content
- digital brand management

Platforms used: 
- Magento Enterprise
- Google 360
- Salesforce
- facebook ads

E-Marketing Manager

Strauss Group Inc.

Strauss Group is the owner of Doncafe, Amigo and Beanz Cafe. 

As a group e-marketing manager i was in charge with all the digital activities and social media coverage of the group, alongside digital and e-commerce operations i did for Beanz Cafe and Doncafe Fresh.

e-Marketing Manager

Bitdefender

Social Media Manager

Mobexpert Office

Taplio

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