citizenM hotels

Business Analyst - Booking Journey | Website Products

❑ Requirements gatherings and documentation for successful migration of subscription management platform and quality assurance through gates 1,2 and 3
❑ Analysing and forecasting quarterly product performance using machine learning techniques
❑ Coordinating weekly metrics stand-ups for 15+ products and collaboratively built 8 KPI trees to optimise value assessment
❑ Supporting metrics and KPI updates for 10+ products for monthly business review of CPO to the executive board

Business Analyst - Memberships Products

❑ Gathered requirements and supported the launch of the innovative mycitizenM+ memebrship subscription that grew from 0 to 13K members in 12 months
❑ Built analysis and KPI frameworks transalted into PowerBI dashboards for premium and free membership products
❑ Performed deep dives and ad-hoc analyses of customer behavioral insights, monthly and quaterly
❑ Launched and owned the first-ever weekly mycitizenM+ newsletter with key success measures

Business Analyst - Digital & Customer Experience

Unleash Consulting

As an Independent Business Consultant, I demonstrate exceptional aptitude in delivering metrics, findings, and dashboards that drive analytical insights and business decisions. I have delivered high-performance outcomes in providing Business Intelligence (BI) services to several clients, delivering exceptional assistance in exploring the East and West African agri-food markets. 

🏆 𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:
❑ Establishing a high level of excellence in supporting companies to expand businesses across the Agrifood sector through the development of business opportunities and navigation of business to new markets.
❑ Mentoring and coaching start-ups and their team members in the comprehensive components of company formation – feasibility, needs assessment, business plan generation, business model alternatives, financial forecasting and Life Cycle Analysis.
❑ Evaluating the scope and complexity of all the business projects to develop the appropriate frameworks and innovations. Supporting the development and execution of a wide range of market expansion strategies.

Managing Consultant

TerraProtein Equity Partners

Actively participated in enhancing TerraProtein’s productivity by leading cross-functional partnership initiatives and identifying business development opportunities. Spearheaded the implementation of best practices while modifying policies and procedures to constantly produce measurable outcomes and drive business results.

🏆 𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:
❑ Significantly contributed to the daily operations of a Finance Advisory firm working within Agri-Food sector.
❑ Highly recognized for executing notable advancements by co-designing an investment memorandum that secured more than $60 million for a greenfield project on large-scale seaweed farming in Namibia: data gathering and analysis to establish ESG (Environmental, Social and Governance) framework and determined relevant SDGs (Sustainable Development Goals) to attract investment. 
❑ Managed ad-hoc tasks such as data collection, analysis, and making summary slides for business partners weekly for 8 weeks. Initiated contact with potential clients in diverse agri-food related projects.

Summer Financial Analyst

GoodHout BV

Employed qualitative marketing research techniques to help clients understand their customers more fully and make well-informed business decisions. Utilized spreadsheets and statistics to analyze significant patterns within clients’ customer bases. Drastically generated hundreds of thousands increase in revenue by analyzing and reporting strategic results.

🏆 𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:
❑ Led 3 market analysis focusing on outlining issues, opportunities, and solutions to support product launch of a new innovation for sustainable wood-alternative using up-cycled coconut husks in the Netherlands.
❑ Gathered and analyzed market data, trends, strategies, pricing/business models, sales, and methods of operation and competition that led to developing the unique selling points of the GoodHout brand.
❑ Managed 8 service provider accounts with outsourced services in Netherlands, Germany, India, and USA.

Marketing Research Analyst

Wageningen University & Research

Worked in multicultural teams on diverse projects related to university policies regarding finance, research and education. Initiated and coordinated an open dialogue event between students, teachers and the administration regarding change of the teaching schedule.

Council Board Member

Wageningen Economic Research

Proven potential for high-calibre research, with a good understanding of the current state of the art, trends, and opportunities. Provided exceptional project support, including the preparation, collection, compilation, and analysis of research data. Was fully responsible for consistently ensuring the progress, quality, and reliability of the research.

🏆 𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:
❑ Actively participated in conducting highly specialized research studies focusing on combining the qualitative and quantitative methods to assess the economic prospects for up-scaled production of seaweed in Europe.
❑ Led interviews with multiple stakeholders in the seaweed sector in Norway, Finland, and the Netherlands.
❑ Conducted 6 scenario case analyses using the EnAlgae economic model, focusing on production costs only.

Graduate Research Assistant

De Heus Voeders B.V.

Demonstrated outstanding skills in driving business performance while leading and directing business operations into an exceptional growth path. Led the evaluation of the efficiency of business procedures according to the organizational objectives and applied improvements. Delivered optimal results by optimizing business efficiency.

🏆 𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬: 
❑ Designed questionnaires to interview key stakeholders in the animal feed market in Uganda; farmers, feed producers, traders, public institutions related to the ministry of agriculture animal industry and fisheries.
❑ Collected and analyzed country-wide data via 150 semi-structured interviews and formulated results.
❑ Pioneered the presentation of findings and project reports to various technical and commercial teams.

Business Development Specialist

AIESEC Ndejje University

Strategic management of the local committee, leading the board of 5 talented and ambitious executive members coordinating  25 members of our entitty, Representative of the entity on both internal and external functions, Team management, Strategic orientation of the entity in alignment with the national strategy

PRESIDENT

Makerere University Agricultural Research Institute, Kabanyolo (MUARIK)

During the nine-week internship, I worked in 6 units of  the animal production department at MUARIK (Poultry, piggery, dairy, rabbits, fish farming and animal feed production). My support to the  heads of units included;
- Data collection, analysis and reporting on animal performance, 
- Data management
- Daily cleaning of the facilities.

Furthermore, I Participated in a training organized by Plantwise to provide technical support to farmers regarding crop protection.

ANIMAL PRODUCTION ASSISTANT

National Crops Resources Research Institute (NaCRRI)

During the 8 week-internship, I worked in various departments of the research institute (Horticulture, Soil science, Cereals, Tubers, Biotechnology, Animal production), assisting in field data collection using Microsoft Excel

FIELD RESEARCH ASSISTANT

With over five years of experience in hospitality, finance, consulting, and agriculture (animal nutrition), I excel in delivering actionable insights to optimize performance and drive growth. Currently, as a business analyst at citizenM, I bridge the gap between data and product development, focusing on subscription-based memberships for B2C and B2B users.

I specialize in uncovering key insights for our products, ensuring strategies align with our goals. By capturing trends and data patterns, I help shape the future of hospitality.

Committed to decision-driven analytics, I lead initiatives that minimize waste, optimize processes, and ensure continuous improvement, all while delivering sustainable customer quality.

I remain vigilant of industry trends and committed to professional growth, ensuring that my contributions are not only relevant but transformative.

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Gil Wakenge's Linkedin Analytics

Gil Wakenge

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