RAPP

Account Director

Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,000+ employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.

Senior Account Manager

Merkle is a global data-driven, technology-enabled performance marketing agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle, the nation’s largest privately-held agency, to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 2,700 employees, the privately held corporation is headquartered in Columbia, Maryland with 14 additional offices in the US and offices in London, Shanghai and Nanjing.

Senior Account Executive

Inte Q, LLC

Inte Q is a leader in the loyalty and database marketing industry. Inte Q specializes in helping clients gather relevant customer behavior and demographic data and then making heads or tails of it. We then create and execute a wide range of insight-based programs that drive greater customer engagement and profitability. Relied upon by industry-leading retail brands in the United States and Mexico, Inte Q’s services and solutions include program strategy, communications planning and execution, creative, decision support analytics, and the latest technologies that enable seamless integration of its platform with client technology systems.

Account Executive

Survey Center Focus

•	Recruit and screen qualified respondents based on project needs established by client
•	Analyze study quotas and maintain database
•	Act as host and primary point of contact for focus groups, clients/observers for projects
•	Utilize social media

Market Research Recruiter and Facility Assistant

Rewards Network

• Coordinate tactical elements of email marketing campaigns for over 15 partners including major airlines, online retailers and hospitality companies to ensure emails meet partner quality
• Receive and request approvals for creative and data files while managing relationships with marketing and creative departments
• Execute promotional and transactional email sends and tests to lists of 25,000 to 200,000 contacts for compatibility with web browsers and email clients
• Report and analyze on overall campaign results such as time-of-day tests and comparisons of call/email volume

Email Marketing Specialist

Gossip Genie

• Implement social media campaign through Facebook, Twitter, LinkedIn, FourSquare, YouTube & blogging reaching over 18,000+ fans
• Manage QuickBooks for company financial data such as requesting/reconciling reports & running payroll 
• Utilize Twitter, Facebook and blogging as lead generation tool for clients and accounts
• Develop and analyze monthly reports showing weekly growth  
• Train and mentor new hires to understand social media business

Operations Manager

• Craft appropriate messages maintaining engagement & appreciation of audience such as creating posts
• Generate buzz about clients' businesses through distribution of flyers at street fairs & local businesses
• Monitor client accounts and provide creative recommendations
• Attend client and networking events

Intern

Advertising professional. Experience across many different industries including financial, insurance, retail, telecommunications, and more. Dedicated and valuable team player; highly motivated and organized with strong follow through; detail-oriented; extensive agency experience including executing omni-channel advertising campaigns and managing loyalty programs; other areas of expertise include managing financials, marketing communications, email marketing, research, analysis and management.

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Colleen Fryc

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