Claire Carlin Writes

Content Writer & Social Media Strategist, offering:

- Content Writing 
- Social Media Strategy (brand image)
- Community Building and Management

Content Writer and Social Media Strategist

Ministère de la Défense

- Content creation
- Management of social network accounts (Twitter, Facebook and launch of Instagram page)
- Link with local newspapers (TV and newspapers) and the French Embassy
- Weekly news summary
- Monthly internal newsletter

Communication assistant and Community Manager

The Irish Academy of Public Relations

Project trainee in charge of the creation of the Alumni group on LinkedIn, which entailed:

- Content Creation
- LinkedIn account management
- Writing of blog articles
- Database building and actualization
- Summary of key takeaways of the Academy's free webinars

LinkedIn Project Trainee 

FRANCE EDUCATION INTERNATIONAL (CIEP)

- Assisting professors in their duty of teaching French in a public school 
- In charge of 1/2 of the class to help the students who needs more help in understanding assignments
- Helping the students enhance their prononciation skills and further their vocabulary

French Language Professor Assistant 

Private

In charge of 4 children age 3 to 9:
- School drop off and pick up
- Management of kids' activities & household

Au Pair / Child Care

BAILLY SA

Worked in the international department of the company:
- Documentary transmissions
- Litigation and complaints management
- Assisting in the filing of import/export files

Import Export Trainee

Spring Monogramming and Gifts

- Instore customer service 
- Promoted company on social media
- Support in embroidery and customization of apparels

Commercial Trainee

ERAI monde

Discovery internship in the international department.

Trainee

Le Bon Conseil

Voluntary Service at Le Bon Conseil and La Rochefoucauld school (7th arrondissement):
- School supervision & pickup
- Organization of extracurricular activities
- homework help
- BAFA camp supervision

Voluntary Service

Being on social media is good, having a community around you and your brand is better 👀

However, you don't just want a community...
You need a community of loyal, interested people.

How do you do that? 
By building your audience around your heart (= your why for business).

Need a helping hand?
I got you covered for:
 
✅ Content writing
✅ Social media strategy
✅ Community management
 
 If you're ready to give your brand's digital presence a glow up:

📲 Send me a DM
💻 Schedule a free call (link in bio)
📧 Send me an e-mail: clairecarlinwrites@gmail.com

I remember joining LinkedIn

and having no clue what a CTA was.
Or an ICP, USP, CTR ... here, I said it 👀

So that's the carousel I wish I had seen when I started,
but let's call it a CLAIREousel, because, why not!


PS. Any terms I should have added?
PPS. Should I make a part 2?

#Marketing

Claire Carlin

Marketing Jargon for beginners

What makes a good hook on LinkedIn?

We all know it's a race in attention grabbing, and then delivering.
Just like in real life, the first few seconds matter. A lot.
And depending on who you ask, you'll receive different answers.

Ask ChatGPT and you'll get:

→ Clarity and conciseness
→ Highlight your value proposition
→ Use keywords
→ Show your personality
→ Add achievements or quantifiable results

And other fancy words that don't necessarily make sense.

You could also ask LinkedIn collaborative articles.
And you'll learn about tools to find ideas, test and evaluate.

Don't get me wrong. It's all useful.
But to a certain degree.

Sure, there's a science behind everything.
But you can also trust that you know best how to talk to fellow humans.

Or that you can write, see what works and grow 🤷‍♀️ 

PS. If you don't have the time to go through this headache, I'm here to help!

#ContentWriting

I launched my business a few months ago
and I don't think I ever told you what I do 👀

So let's CLAIREify that:

I'm a content writer and social media strategist 👋

My mission is to help coaches and thought leaders
reach their audience, by crafting tailored content,
that shakes things up and build their community.

While being on social media is great,
it's better to have a community around you.

One that is loyal, engaged, interested, and converts.

But you don't necessarily have the time to:

→ Craft posts & determine a schedule
→ Understand how each platforms work
→ Establish a solid strategy + build on it

That's when I come in 😎

You have your craft, I have mine, 
and together we can make sure your voice reaches the right ears.

PS. Ready to start? Book in the link in bio and/or send me a DM.
PPS. Know someone I could help? Let them know! I have 2 spots for next month :)

#OpenToClients

I'm not big on showing my face

Though I can assure you I have one 😂

While I know all the good reasons to doing it.
I still don't like it much. 

I was going to push myself to doing it more,
when I remembered that in the end, 
it's more about personality than just a face.

So I WILL show more personality, but my way 😌


PS. What do you do to make your personal brand ... personal?

PPS. Should I bring back Friday Fun (AKA, non-sense)? Link to one oldie post in the comments!

#PersonalBranding

👋 Hi, I'm Claire, and am terrible at introductions!

But here's 10 facts that took me way too long to gather:

1. I'm a 25 y.o. Frenchie 🇫🇷 
2. Studied International Business + PR
3. Took 2 gap years during my studies to work
4. Love singing and taking dance breaks in the day
5. I wrote a book based on an experience abroad*
6. I'm a sunflower at heart, I thrive during Summer
7. Launched my business and am now taking clients
8. I'm a content writer + social media strategist 
9. Christian believer (still not used to share here)
10. Sport enthusiast, love flexing my biceps haha

PS. Do we share something? Let me know in the comments!

PPS. Like what you're seeing? Hit follow and let's connect :)

What makes memorable content on LinkedIn?

Is it the visual? The caption?
Multiple things?

I vote for the latter.

See, we're humans (sorry for the bots 🤖),
so we are sensitive to many aspects.

Your visual should help furthering your point.

What kind of feelings are you provoking through your choice of visual?

Do you want nostalgia? Good vibes? 
Something thrilling?

There are as many visuals as there are feelings.
When your visual aligns with the feeling, you'll win.

A LinkedIn analogy will turn poetic, 
community building tips will be a breath of fresh air.

How did it happen?

Don't post random visuals.
Make sure they convey an emotion and further your point.

That will make you memorable.

PS. What's your secret sauce to memorability?

I would have never posted this picture on Instagram ...

A. Not the most flattering
B. Was disgusted by the taste of the water
C. Was complaining because I couldn't wakeboard
D. All of the above 🤭

But most of all, I didn't have an "instagrammable" story to tell.

The only thing that almost got out of the water that day was my shoulder ...
Without the rest of me, of course. 🤪

So why am I absolutely posting this one on LinkedIn?

It's a reminder that no one (rarely)
succeeds the first time they try something,
sometimes not even after the 10th, 50th, or 100th time.

It's a skill that you have to master if you are willing
to learn, fail, fail again and fail better.*

Just like freelancing, it doesn't come easy,
and sometimes it's easy to grow discouraged,
and wonder whether we've made any progress.

But you won't know how close you were to
succeeding if you give up now.
So this is for you, as much as it is for me, our time will come!

PS. Ever tried wakeboarding? 
PPS. What should I try next?

#RelatableFriday

I don't have the biggest community

But what I have is GOLD.
(No, not that kind of gold, calm down)

Sure, I'm far from hitting 10K.

But I love the community I've built, 
I love my community, 
but most importantly YOU.

Because let's be real here.
It's only mine because YOU're here.

So it's mine, but it's also yours.
It's kind of ours in this way.

So, thank YOU, because to my eyes, we're the best community ever.

PS. Yes, this is me being grateful for no reason. Yet, isn't there always a reason for being grateful? That's my gold nugget for you (😉). Cheers y'all! 💖

#Community

Calling all LinkedIn lurkers 👀 

Did you create an account,
thinking you'll get a vibe first,
then decide whether it's all the rage?

Did you let time pass by since,
thinking it's probably too late anyway?

Yes, so many people are active,
and selling similar products/services.

Yes, you should have started yesterday.

BUT, it's never too late to join the fun!

If social media doesn't sound fun to you,
shoot me a message, 
or book a free discovery call,
and let's get you on your way.

No more lurking. Time for action.

So, you're in?

PS. Happy Monday! Any exciting projects coming up?

.....
👋 Hi, I'm Claire, your content writer and social media strategist.
My mission is to help business owners thrive by building engaged and loyal communities around them & their brand. If it sounds like you, I'm only one message away! 

Here's 10 styles of content on LinkedIn
(by category-ish) for you to get inspired 🛫 
 
Educational: 
→ Explainer carousels
→ How-to guides
→ Checklists
 
Visual:
→ GIFs
→ Pictures
→ Memes
 
Interactive:
→ Polls
→ Audio events
 
Inspiring:
→ Lessons learned
→ Founder stories (highs & lows)

PS. What's your favorite one to use and see?

Fancy some tofu?

I mean, the marketing term not the food ;)

If you don't know what TOFU, MOFU, BOFU,
but also B2B, B2C and SERP are, 
I got you covered in this Claireousel 😎

PS. Missed part 1 & 2? Link in the comments!

PPS. Learned something or was a nice memory refreshment? 
Let me know in the comments!

#Marketing

Marketing jargon, explained - Part 3

I've basically met Johnny Depp ... 
Yes, this is a picture of a parrot 🦜


I know.

BUT

This parrot's brother starred in Pirates of the Caribbean.

I mean, the resemblance is striking, just look at the picture in the comments.

I KNOW!

It is THE parrot.

The whole reason you've ever watched Pirates, am I right?!

Seriously cool, I know. 😌

So, through the parrot's brother I've met Johnny Depp ... in some way.

But it's even better because Johnny would have never stood on my head ... or let me stand on his now that I think about it.

Okay this is getting crazy. Never mind me.


You're wondering about the point of this post? The parrot. 

Duh, you're not following. 


Now, what's your craziest interaction with a celebrity? Spill the tea 👀


PS. Do I look like a madwoman? Yes. 

PPS. Was it in a fire station? Yes. 

PPPS. The claws on your scalp is a feeling only someone who experienced it can understand 😆

#FridayFun

Marketing jargon explained is back, 
and so is the CLAIREousel 

CRO, ROI, UGC, CRM, MQL, SQL ...

Ever seen those terms and wondered what they mean? 
Swipe that Claireousel to find out, quick and easy 😎

PS. Just here to refresh your memory? Come say hi!
PPS. Any rec for part 3? I fancy some TOFU ... the funnel, not the food ;)

#Marketing

Marketing jargon, explained for beginners - Part II

STOOOOOP

I see you scrollling,

slowly getting anxious,

or at least a bit envious.

Everyone seems to be doing

so great; meanwhile you're here,

unsure of what you're even chasing.

Before you start comparing yourself to

that perfectly crafted motivational post (!!)

gain your focus and perspective back,

because the truth is, you might

not even have the same

destination that the

person you're

comparing

to.

PS. No 2 same people on this planet of close to 8 billion.
You're doing great, keep the good fight and don't talk down on yourself, please.

Serious about building your community here? 

Then you know there's no other option than
to engage and interact actively.

But what does that mean?

Do you have to give up your life and 
chain yourself to LinkedIn from now on?

Simply put: No.

Don't confuse nurturing your socials with burning yourself out.

Basically, you want to:

→ Be reachable: answer
→ Be friendly: support
→ Be active: ask questions, do polls
→ Be alive: you're not a robot, don't act like one
→ Be yourself: nobody likes a Mr & Ms Everybody

Have a 9-5 and no time to engage as much? 
Let people know. It's as easy as that.

No-one is asking as much of yourself as you are.
Yes, read that again.

PS. Already May! Anything you're looking forward to this month?

#CommunityBuildingTips

Seeing engagement decline?

2 possible explanations:

→ Your content is not fitting your audience's need

Maybe you've built an audience and then pivoted;
You first collected followers 
instead of prioritizing the right kind;
Or you got distracted and missed the signs your audience gave you.


→ You stopped engaging on other's

This is a social platform.
If you forget that part of the equation 
for an extended period of time,
you will see a drop on your side too.

Take it as LinkedIn's friendly reminder to give and not just take 😁

PS. Seeing any 3rd explanation? Share in the comments!

#CommunityMaintaining

The girls are back 📣

For the 5th edition of LinkedIn Stories, 
we'll tackle how to find your voice online. 

Anyone who's been hanging around the online
sphere a bit knows it's not that easy or obvious. 

Join us this Thursday, April 11th at 1 PM CET to get this party started 💃🕺

PS. Will we see you on Thursday? Let me know in the comments!
PPS. What do you think of our new event banner? 👀

#LinkedInAudioEvent

Don't let professionalism get in the way of your authenticity

Being professional doesn't mean pretending:

→ You're perfect
→ You got it all figured out
→ You know all the answers
→ You're an expert at everything

You can be professional while:

→ Keeping your quirks (lean on that)
→ Admitting you don't know it all (keep learning)
→ Saying you need to extend the deadline (it happens)
→ Feeling overwhelmed and wanting to give up (hold on)

PS. What's one made up idea you had of being "professional"?

#Authenticity

You're all in on social media but, 
do you know your 2 core values?

"Hum, what does that have to do with social media?"

Everything.

No set values = No direction.
From your values, the rest will flow.

Your purpose.
Your voice.
Your style.
Your community.

Your values act both as compass 🧭 and anchor ⚓️.

When you have values dear to your heart, you have a compass.
When you are acting on them, you’ve found an anchor.

PS. Do you know yours? Let me know in the comments!
PPS. Don't know yet? Check in the comments for Brené Brown's list of values :)

#SocialMedia

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