Claire Berlin

Ohio University

Director of Academic Marketing Strategy

Freelance

•	Manage multiple clients remotely as a contractor.
•	Oversee all aspects of client management, including RFPs, billing, contracts, and scope of work.
•	Create press releases, feature stories, social media and communication plans, newsletters, web content, and reports.
•	Track media hits and analyze their impact on client goals and brand recognition.
•	Conduct research and utilize creative processes to develop effective communications strategies.
•	Design newsletters and annual reports.

Accomplishments:
•	Obtained 111 media placements in seven months for a client.
•	Feature article in World Cement Magazine for a client.

Communications Consultant

Procurement Partners

• Develop and execute successful Partner Marketing programs to drive preference and increase brand awareness within various partner segments, including GPOs, Value Added Resellers, Vendors, and Tech Partners.
• Lead the development of compelling value propositions that position Procurement Partners as the preferred choice among partners, resulting in increased referral rates and collaborations.
• Collaborate with Sales & Channel/Partnership teams to define and implement partner marketing strategies, content, campaigns, and tactics, resulting in amplified partner efforts to target prospects and customers effectively.
• Analyze and report on the performance and efficiency of various marketing strategies, enabling data-driven decision-making and continuous improvement of partner marketing initiatives.
• Work cross-functionally with internal teams, including Channel Sales, Marketing and Product, to develop integrated marketing strategies that promote the benefits of partnership.
• Leverage a large partner ecosystem by identifying opportunities to scale partner content, tools, and programs, resulting in increased partner engagement and productivity.
• Provide strategic direction for marketing materials and programs in collaboration with partners, resulting in compelling and effective content that resonates.
• Build and maintain strong relationships with partner organizations, establishing a network of marketing contacts to influence partner performance and drive successful partnerships.
• Advise and guide employees on effectively utilizing AI technologies to streamline workflows and improve productivity.
• Provide expert recommendations on successful AI platforms and solutions for implementation, leading to enhanced data analysis, predictive capabilities, and data-driven decision-making within the organization.
• Champion AI safety and precautions to ensure responsible and ethical AI use, promoting data privacy, and mitigating potential risks.

 B2B Healthcare Partner Marketing Manager & AI Implementation Specialist - CONTRACTOR

CIENCE

CIENCE is a leading B2B marketing agency that specializes in outbound lead generation to build effective sales pipelines and branding recognition across multiple industries.

As a Campaign Strategist and AI Prompt Engineer, I oversee the marketing campaign and creative strategy for an average client portfolio of 30-45+ accounts at a time.

Responsible for: 
• Designed, developed, and maintained AI (Artificial Intelligence) natural language processing (NLP) models and large language models (LLMs) that generate high-quality prompts for conversational AI systems such as ChatGPT, and AI-powered CIENCE products
• Used natural language processing methods, including text mining, conversational AI, or leveraging large language models to engineer, test, and evaluate the performance of AI prompts.
• Continuously monitored the performance of the models and improve their accuracy and relevance.
• Met with clients to define marketing and campaign strategy 
• Defined account-based marketing (ABM) strategies for personalized campaigns
• Dialed in Ideal Customer Profiles (ICP) for marketing campaigns 
• Defined digital audience parameters for digital programmatic ad campaigns 
• Used buyer persona research to craft sales and brand recognition campaigns that grab attention and compel action and generate high-quality leads
• Defined segmentation for outreach and ad messaging based on industry and titles/roles
• Created web copy, landing pages, sales collateral, programmatic ads, marketing messages, and other materials needed for campaign success
• Analyzed campaign performance throughout the client lifecycle and providing insights and recommendations for optimization based on data and analytics

Campaign Strategist & AI Prompt Engineer

CIENCE, a People-as-a-Service (PaaS) company, is ranked as one of the top B2B lead generation outbound service firms. With the recent launch of our GO Platform, we are also an OSaaS (Operating System as a Service) and now offer product, people, and processes to build effective sales pipelines and branding recognition.

As a Campaign Strategist, I oversee the marketing campaign and creative strategy for an average client portfolio of 30-45+ accounts at a time.

Responsible for: 
• Met with clients to define marketing and campaign strategy 
• Defined account-based marketing (ABM) strategies for personalized campaigns
• Dialed in Ideal Customer Profiles (ICP) for marketing campaigns 
• Defined digital audience parameters for digital programmatic ad campaigns 
• Used buyer persona research to craft sales and brand recognition campaigns that grab attention and compel action 
• Defined segmentation for outreach and ad messaging based on industry and titles/roles
• Created web copy, landing pages, sales collateral, programmatic ads, marketing messages, and other materials needed for campaign success
• Revised campaign strategy throughout the client lifecycle based on data and analytics

Accomplishments to date (May 2023):
• 131 Clients
• 316 Marketing Campaigns
• 161 Social Media Campaigns
• 122 Programmatic Ad Campaigns
• 11 International Marketing Campaigns
• 8 Intent Campaigns
• 118 Landing Pages
• 128,201 Landing Page Visitors
• 1,984 Top of Funnel Appointments
• 21.87% Average Email Open Rate
• 3.34% Average Email Reply Rate
• 9.82% Average LinkedIn Connect Rate
• 6.60% Average LinkedIn Reply Rate

Campaign Strategist & Copywriter

Westbrook Health Services, Inc.

• Coordinated public relations functions including fundraising, marketing, event planning, and agency communications.
• Oversaw the Charitable Contributions Foundation and wrote grant applications, reports, and budgets related to communication and marketing grant programs.
• Developed and executed strategy for integrated marketing communications goals for the organization.
• Designed brochures, vehicle wraps, posters, flyers, logos, signs, t-shirts, banners, display ads, and other digital collateral as needed.
• Measured the performance of all activities and campaigns, and developed actionable insights.
• Facilitated and oversaw Google for Nonprofits eligibility, Google Ad Grants, and YouTube Nonprofit Program.
• Successfully planned and executed multiple high-profile events, including: Give Local MOV Fundraising Event, Annual Mother's Day 5K Race; Annual Legislative Dinner; Employee Appreciation Events; Press Events; Legislative Representative Visits; New Building Ribbon Cuttings; New Program Open Houses & Press Tours.
• Managed event logistics, such as venue selection, vendor coordination, budget management, and event promotion, resulting in successful events with positive attendee feedback and increased community awareness of the organization.
• Developed and maintained positive relationships with key stakeholders, including community leaders, media outlets, and local businesses, resulting in increased event participation, media coverage, and community support for the organization.
• Maintained marketing database which included mailing lists, resulting in targeted and effective communication with stakeholders.
• Complied with federal, state and company policies, procedures, and regulations, ensuring ethical and legal practices.
• Maintained confidentiality of all information and complied with HIPAA regulations, ensuring sensitive patient and organization information remained protected.

Public Relations and Marketing Coordinator

Microbac Laboratories, Inc.

• Conducted a variety of laboratory functions such as sample preparation, routine laboratory maintenance, and basic set up and operation of laboratory instrumentation and equipment.
• Played a key role in creating and optimizing the testing program and processes to test Medical Marijuana for the State of Ohio.
• Tested and analyzed solid and liquid samples for oil, gas, and mining operations, providing crucial data and insights for customer decision-making processes.

Laboratory Technician

Marietta College

• Developed and implemented a comprehensive communication plan for the Advancement Division, including a communications plan, branding, and marketing materials for a $100 million capital campaign.
• Produced various communication materials, including web content, press releases, official statements, presidential speeches, donor proposals, and newsletters, to support advancement initiatives.
• Created compelling stories that enhanced Advancement initiatives and effectively communicated the vision of the college and how philanthropy would help fulfill it.
• Generated proposals, speeches, special correspondence, and other development and marketing publications as requested by the Vice President of Marietta College Advancement and others within the Advancement Division.
• Oversaw and managed special projects, such as donor recognition booklets, brochures, annual reports, and CASE award submissions.
• Managed the institutional naming database and collaborated with the Communications and Brand Management Department on media relations for the Office of Advancement.
• Participated in strategic communications discussions with professionals across campus to inform and guide development communications featuring their department and programs.
• Developed and managed department advancement initiatives, including generating endowment fund reports and working with others on campus to develop a strong case for scholarship and student support through philanthropy.

Accomplishments:
• Revised Marietta Legacy eNewsletter, resulting in the highest open rate to date, 47.9%.
• Achieved an average open rate of 21.2%-29% for monthly Alumni eNewsletters.
• Created and launched the first Office of Advancement Annual Donor Impact Report.

Director of Advancement Communications

• Developed and executed annual strategic communications plan, resulting in increased visibility and recognition for the college.
• Cultivated and maintained national media relationships, resulting in increased media coverage of the college and its programs.
• Produced high-quality content, including press releases, feature stories, and newsletters, resulting in article coverage/placement in top-tier media outlets.
• Managed branding initiatives and social media platforms, ensuring consistency and adherence to identity and brand standards.
• Created partnerships with external media companies to promote cross-collaborations between media organizations and the college.
• Actively managed college’s branding campaign, resulting in a successful launch of a new college brand and website.
• Produced high-quality print and web materials, including newsletters, development reports, and articles highlighting faculty, students, and alumni.
• Maintained inventory of all publications and photographs, ensuring organization and accessibility.
• Managed college social media platforms including Facebook and Twitter, resulting in increased engagement and followers.
• Assisted with event planning and multimedia creation in ways consistent with branding strategy.
• Managed the college website on the CMS platform CommonSpot, ensuring accuracy and timeliness of content updates.

Accomplishments:
• Created and pitched 170+ news stories in 2018, resulting in increased media coverage and awareness of the college and its programs.
• Successfully launched a new college brand and website, resulting in increased engagement and positive feedback from stakeholders.
• Achieved article coverage/placement in top-tier media outlets such as: The Huffington Post, CNN, Nigeria News, Tera News; The Hill; International Student Voice Magazine, and Ohio Restaurant Association.

Media Relations Specialist at Scripps College of Communication

• Oversaw the college's marketing communications and promotions, public relations, internal communications, social media, and web presence.
• Developed annual strategic communications plans, defined advertising content and promotional messages, and managed branding initiatives to promote COFA's goals and objectives.
• Built and maintained relationships with local, state, and national media to ensure that COFA was recognized as a leader in the arts education community.
• Implemented new brand standards and provided tactical support for strategic initiatives to ensure consistency in COFA's messaging.
• Managed communications project for events and advertising development and served as the project manager for the COFA Strategic National Arts Alumni Project (SNAAP).
• Worked with the Arts for Ohio Director to ensure sustainability of free arts events for Ohio University students and access for the community through various PR and marketing venues.
• Created and sent out weekly, monthly, and semesterly e-mail communications to faculty, staff, current students, and alumni.
• Served on the Arts for Ohio Advisory Board and the Athens Art Tour Committee.
• Managed and assigned duties to 2 PACE students that focus on COFA and Arts for Ohio events and news.
• Managed and assigned duties to a Graphic Design Graduate Assistant for maintenance of the website, video monitors, poster creation, social media artwork and other special projects as needed.
• Managed and assigned duties for the part-time Webmaster.

Accomplishments:
• Created and launched a new college brand and website, which helped to increase COFA's visibility and reputation.
• Secured coverage in major media outlets, such as CBS News, Smithsonian Magazine, The Huffington Post, Al Jazeera America, and Great Big Story, to promote COFA's programs, achievements, faulty, and alumni.

Manager of Communications and Marketing for the College of Fine Arts

Clutch MOV

Clutch MOV is an online and print lifestyle magazine for the Mid-Ohio Valley.

Contributing writer and photographer in multiple topics.

Contributing Writer and Photographer

• Taught public relations courses for the Department of Communications and Media Studies.
• Instructed students on basic principles of writing for public relations, including press releases, media advisories, and social media content.
• Developed curriculum, class lectures, and course assignments for effective delivery of course material.
• Encouraged student engagement and participation through interactive classroom activities and group assignments.
• Provided feedback and grading for student assignments, quizzes, and exams in a timely manner.
• Maintained open communication with students to provide academic support and guidance.
• Utilized digital tools and technologies to enhance the learning experience, including current PR topics in the news cycle, guest speakers, and real-world scenarios.

Adjunct Professor

Agile, results-oriented communications and marketing professional with 16+ years of management experience in providing integrated campaigns to diverse global clients. Experience in agency, B2B/B2C, for-profit, healthcare, higher education, nonprofit, and tech industries. 

Proven track record of success in developing and implementing strategic integrated communications/marketing plans, creating engaging print and digital content, and cultivating media relationships that lead to high levels of coverage. Experienced in managing client relationships, branding initiatives, multimedia content, social media platforms, and editorial content calendars that net market share, increase engagement, and strengthen brand recognition.

Specializations
• Account-Based Marketing (ABM)
• Advertising
• AI Prompt Engineering & AI Training 
• AP Style
• B2B & B2C Writing
• Branding
• Budget Management
• Client Relationship Management
• Content Creation
• Crisis Communications
• Data Analytics
• Digital Advertising
• Digital Marketing
• Editorial Calendars
• Event Management
• Event Planning
• Grant Writing
• Graphic Design
• Integrated Marketing Communications
• Journalism
• Marketing
• Media Interviews
• Programmatic Advertising
• Public Relations
• Public Speaking
• Proofreading
• Social Media
• Speechwriting

CIENCE is a leading B2B marketing agency that specializes in outbound lead generation to build effective sales pipelines and branding recognition across multiple industries.

As a Campaign Strategist and AI Prompt Engineer, I oversee the marketing campaign and creative strategy for an average client portfolio of 30-45+ accounts at a time.

Responsible for: 
• Designing, developing, and maintaining AI (Artificial Intelligence) natural language processing (NLP) models and large language models (LLMs) that generate high-quality prompts for conversational AI systems such as ChatGPT, and AI-powered CIENCE products
• Using natural language processing methods, including text mining, conversational AI, or leveraging large language models to engineer, test, and evaluate the performance of AI prompts.
• Continuously monitor the performance of the models and improve their accuracy and relevance.
• Meeting with clients to define marketing and campaign strategy 
• Defining account-based marketing (ABM) strategies for personalized campaigns
• Dialing in Ideal Customer Profiles (ICP) for marketing campaigns 
• Defining digital audience parameters for digital programmatic ad campaigns 
• Using buyer persona research to craft sales and brand recognition campaigns that grab attention and compel action and generate high-quality leads
• Defining segmentation for outreach and ad messaging based on industry and titles/roles
• Creating web copy, landing pages, sales collateral, programmatic ads, marketing messages, and other materials needed for campaign success
• Analyzing campaign performance throughout the client lifecycle and providing insights and recommendations for optimization based on data and analytics

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