Virtual Business Solutions

Small Business Modernization Consultant

Claire Carradice

I help business founders build successful social media marketing strategies that build trust and engagement with the right audience. The businesses I work with get premium results at freelance contracting prices.

What separates me from my competitors is that I have digital marketing experience, specialise in tech and SaaS, and have an analytical background coupled with customer experience and process optimization.

With my extensive digital marketing background, I am able to build a complete social media marketing strategy, depending on the needs of my clients. 

For example, I have the ability to build a social media marketing strategy that includes landing pages, email marketing, as well as social media posts, hashtags, image design, blog posts and provide PR and customer support as a social media manager.

Freelance Contractor: Social Media Manager & Strategist

I have been copywriting for more than 20 years, and specialise in compiling website content and social media marketing content for B2B.

I write blog posts, case studies, white papers, email, podcast show notes, website copy, and landing page copy, and I am an experienced social media manager for B2B, tech and SaaS.

What separates me from other writers is that I am also obsessed with the customer experience and as such, make it easy to work with. I am reliable.

In addition, I pay attention to the details other writers don't bother with, such as insightful statistics.

My goal is to compile copy for clients that boosts search engine rankings, increases brand authority and gets readers to take the desired action.

Revenue Boosting SEO B2B Freelance Writer

First Steps Online Marketing

I created a side business for freelance writers to help them with marketing techniques. The focus was on educating freelance writers on how to attract more of the right audience and get more customers.

First Steps Online Marketing provided coaching services and project management for the first steps in online marketing.

Freelance Writer's Online Marketing Coaching

EOH is one of Africa's leading technology services providers with a headcount of 7333, and the company covers the entire information and communication technology ('ICT') value chain.

My role was as a specialist in service excellence strategy, and I managed the operational customer satisfaction survey process, as well as the operational escalation management process. Skills employed:

•	Analysing, trending and reporting findings from satisfaction surveys
•	Interacting with clients and users in a Public Relations role
•	Creating and implementing operational service improvement strategies
•	Recommending executive operational service improvements based on user feedback
•	Coaching and mentoring client-facing staff managers in order to drive service improvements
•	Creating reports to measure client satisfaction
•	Conducting research 
•	Brand management with regards to the Customer Satisfaction Survey Process
•	Working closely with the technical team to ensure a streamlined online survey process

Service Operations Analyst

Siemens

Siemens AG is a German multinational conglomerate corporation and the largest industrial manufacturing company in Europe. 

At the time, I worked for a division that operated from Johannesburg, called Siemens IT Solutions and Services Pty Ltd until the unit was bought by EOH.

Major accomplishments:  

>Created the first comprehensive IT Service Excellence Strategy in South Africa based on extensive research.
>Increased Siemens IT Services & Solutions operational user communication by 85.19%
>Increased the end-user customer satisfaction survey response rate by 99.5%.  
>Increased response rate to more than the Gartner industry standard of 15%.
> Increased user attention and emotional connection by correspondence by more than 96.30%

The function included:

•	Creating, implementing and managing the Operational Escalation Process
•	Creating, implementing and managing the Operational Customer Satisfaction Survey Process
•	Analysing, trending and reporting findings from satisfaction surveys
•	Interacting with clients and users in a Public Relations role
•	Creating and implementing operational service improvement strategies
•	Recommending executive operational service improvements based on user feedback
•	Coaching and mentoring client-facing staff managers in order to drive service improvements
•	Creating reports to measure client satisfaction
•	Conducting research 
•	Conducting Service Desk Agent and Service Desk Engineer voice recording assessment training to improve service delivery in the Customer Interaction Centre 
•	Brand management with regards to the Customer Satisfaction Survey Process
•	Working closely with the technical team to ensure a streamlined online survey process
•	Writing articles relating to service on behalf of the company (published in Oracle Business Journals)

Child Welfare Society, Princess Alice Adoption Home

The position required me to manage a staff of 18, and my aim for the year was to create awareness of the services the Home provides, as well as to start relationships and nurture them in order to maintain loyalty in the form of monetary and volunteer support and awareness.

Manager

Workforce Group

Starting, managing, sourcing, journalistic interviewing, writing, formatting layout and editing of The Group newsletter distributed to 600 staff members nationwide, as well as selected clients. It also included writing editorials for The Star Workplace, editing marketing documentation and correspondence, writing and layout of profiles for two brands, researching for articles, profiles, editorials, knowledge management

Internal & External Communications

As a small business, what are your greatest sales or marketing challenges?

Speak to a qualified consultant for a solution. Contact me at claire@virtualbusinesssolutions.co.za.

Taplio

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