World Health Organization

Data and Analytics Manager - Neglected Tropical Diseases

Novartis

Key projects:
Patient Insights: I managed a OneNovartis project, with methodology for developing and validating patient insights while integrating into molecule life-cycle. I facilitated insights projects and validation by contributing to assessments of patient engagement tools and platform. I served as work stream lead for ownership and transition of insights across product life-cycle.
Global Ophthalmology Communications: I directed end-to-end activities involved in organisation of teams within department and managing processes and procedures within time and budgetary constraints. I devised and deployed robust influencer strategy to optimise efficiency. I headed budget management to rationally allocate resources.

Senior Project Manager

Ascensia Diabetes Care

Key projects:
I steered the launch of products while analysing performance to deliver robust forecasted information. I rebranded and arranged promotional materials and marketing campaign materials for legacy products.
• Successfully completed rebranding project in time and budgetary constraints.

Global Brand Manager

Roche

I structured and established a global eLearning platform to educate sales forces and medical personnel worldwide, tailoring and deploying processes within content management system. I offered on-going support and guidance on processes and system design to meet and exceed business requirements. I delivered key insights on areas of improvement for affiliates and Global Brand Teams with advanced analytics maintain and reporting dashboard. I spearheaded cross-functional & virtual teams, efficiently executing projects and processes. I offered recommendations to Steering Committee to aid in project growth, while collaborating and monitoring stakeholder engagement at global and local levels.
Highlights of key contributions:
• Maximised efficiency up to 70% in employing eLearning solutions and minimising costs.

Associate Director – Commercial Excellence (Global Product Strategy)

Bristol-Myers Squibb

I administered digital marketing tools by delivering support service while leading team of three members. I successfully deployed company's global "go-to-market" content management marketing tools, including DAM and copy approval for 1500+ users across Europe, Middle East, Africa, and India. I implemented EMEA region's promotional materials SOP (Standard Operating Procedures) to streamline processes in company's electronic review tool. I employed digital asset management and annual brand planning tools across EMEA region to optimise efficiency. I collaborated with cross-functional and cross-regional teams consisting of key stakeholders, to tailor training materials, methods of implementation, and manage change and cultural challenges while adhering to set standard procedures. I served as Subject Matter Expert for business coordination with IT department, perform updates as required. I analysed key performance indicators (KPIs) and dashboard to promptly report any discrepancies and inform daily progress to senior management.
Highlight of key contribution:
• Reduced cycle time in production of sales & marketing materials from 25 days to 9 days.

Senior Manager – Marketing Operations – EMEA/ASIA

Strategic healthcare leader passionate about transforming patient care through data-driven insights and digital solutions. Distinguished by success in implementing global digital platforms and leading patient-centric initiatives across pharmaceutical industry. Enriched by WHO consulting experience, bringing unique perspective on global healthcare challenges to customer insights and analytics leadership. Committed to bridging the gap between data intelligence and meaningful healthcare impact.

Taplio

Claire Cotton's Linkedin Analytics

Claire Cotton

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