Helping leaders and teams integrate AI strategically, ethically and without overwhelm.

AI is reshaping how we work — but most leaders face two challenges:
❌ Uncertainty about where to start
❌ Fear of losing the human touch

I solve both.

With over 25 years of international experience in communications, sales, marketing and entrepreneurship, I help organisations and professionals adopt AI with confidence, clarity and measurable impact.

Through my Human-First AI methodology, I combine:

• Strategic AI adoption plans tailored to your industry and role
• Ethical frameworks embedded from day one
• Practical, no-code tools for immediate implementation
• Workflow-ready integration that boosts productivity without disruption

What I deliver:
• Corporate AI training and upskilling programs
• Workshops, masterclasses and keynotes
• One-to-one AI strategy sessions for leaders
• Ethical AI governance and policy guidance

Proven results:
• 30 percent average productivity boost after training
• 20 plus Fortune 500 and European companies served
• Recognised as one of LinkedIn’s Top 40 AI Influencers

In 2026 my work expands beyond Human-First AI.
I am integrating ethical AI adoption with the deeper leadership skills teams now need: clarity, courage, resilience and the discipline to stay human in a machine world.
This strengthens my corporate trainings and supports leaders navigating real change.

I believe AI should empower people, strengthen values and create lasting impact. My mission is to make AI usable, ethical and practical - for both business growth and human leadership.

📩 Let’s talk about how AI can drive your success:
https://calendly.com/aiclairefarwell/chat-with-ai-claire

⸻

If you want, I can refine the tone, shorten it, or make it more leadership-forward — but this version is the safest update for December.

I had a blast!

𝗚𝗟𝗢𝗕𝗔𝗟𝗦 𝗧𝗲𝗰𝗵 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 2026 🚀 

It was so great to be there and connect with so many inspiring people.

3 Takeaways from our panel:
🔥 Scale clarity, not chaos.
🔥 Automation needs human accountability.
🔥 AI should elevate humans, not replace them.

The GLOBALS Tech Festival (GSTF) at Club GLOBALS is the premier event for Scaleup Founders, Tech Leaders, Investors, and Industry Experts to uncover strategies, forge partnerships, and leverage technology to accelerate growth while scaling internationally in a sustainable way.

60+ Speakers shaping the future of global growth:
💫 Adriana de la Cruz Duffo
💫 Andres Pulgarin
💫 Angel Palacio (MSc. Tech.)
💫 Ariel Camus
💫 Benjamín Cádiz de Gracia 
💫 Clemens Rossberg
💫 Daniel R. Hires 🌍
💫 Elena Poughia
💫 Erik Brieva
💫 Fran Avila
💫 Dr. Holger Sprengel 
💫 Ivo Ronner
💫 Limor Schweitzer
💫 Lorena Prego Ojeda
💫 María Jesús de Arriba Díaz 
💫 Marta Portalés Oliva PhD
💫 Mike Butcher ✍️
💫 Neema Balolebwami Nelly
💫 Oana Iordachescu
💫 Olga Filipova
💫 Silvia Dvorak
💫 Simon Schaefer
💫 Taryn Andersen
💫 Thomas Ohr
💫 Victor H.
💫 Vikas Bajaj
and more...

A special thank you to Mario Paladini and Nicolás Ventura for the vision and execution, and to the entire team who made this possible. 

See you next time!

#GSTF26 
#GlobalsTechFestival 
#ClubGlobals
#MWC26

Claire Farwell

Founder & CEO at AI Claire | Human-First AI & Leadership Strategist | Ethical AI Adoption | Keynote Speaker | Corporate Upskilling & Governance

Look what mess
I’ve got myself into.

I’ve qualified for the
European Masters
Swimming Championships.

This all started in October 2024.

Out of nowhere I decided I wanted
to try swimming competitively.

I had no real plan.

I didn’t know whether I would focus
on open water or Masters races.

I just knew one thing.

I love the water.

So I started training.

In January I entered my first race.

I actually learned how to dive
the day before the competition.

From there I just kept going.

Over the past year I competed in
eight Masters competitions and
four open water races.

Slowly improving times.
Learning. Training. Showing up.

There were setbacks too.

I recently competed in the Spanish
Masters Championships while
recovering from a two-month injury.

But something amazing happened.

I’ve now qualified for the European
Masters Swimming Championships
in Slovakia this August.

I’ll be racing the:

– 50m freestyle
– 100m freestyle
– 200m freestyle

For me this journey is about
much more than swimming.

It has been a very tough year
personally.

And the water gave me something
I didn’t expect.

Clarity.

When life feels uncertain,
sometimes the simplest things
bring you back to yourself.

Show up.
Put your head down.
Keep moving forward.

That’s what the pool has taught me.

Competing at the European level
would be an incredible milestone
in this journey.

I’ve created a small fundraiser
to help cover travel and
competition costs.

If you’d like to support the journey
to Slovakia, I’d be very grateful.

Link in the comments.

And if nothing else, let this be
a reminder that starting something
new is always possible.

Even when you have no idea
where it will lead.

Every day is a good day
to celebrate women in AI.

And more importantly,
to make sure our voices are
part of the conversation.

Next week with Women in AI Spain
we are hosting two events
here in Barcelona.

Two different conversations.

One shared goal.

Responsible AI.

Not just the technology,
but the people shaping it.

Event 1
Behind the Deepfake:
The Battle for Digital Consent

Non-consensual deepfakes
are one of the fastest growing
harms in the AI era.

And women are often
the first targets.

In this session we will explore
how these technologies work,
the real-world impact,
and what ethical AI
should actually look like.

March 18
WAI Café Barcelona
Aticco Bailén

📍 Event in Spanish

Event 2
AI Conversations: Responsible AI
In collaboration with
Zurich Technology Delivery Center Barcelona 

We will dive into how organisations
are implementing responsible AI
through governance, data practices
and real-world frameworks.

March 19
Zurich TDC Tech Hub
Barcelona

📍 Event in English

Two conversations.
Two perspectives.
One important theme.

How we build AI that
respects people.

If you are in Barcelona next week,
come and join us.

Women in AI Spain
bringing diverse voices
to the future of technology.

Space is limited
Link to events in the comments.

AI moved faster than regulation again.

And this week proved it.

Defense deals.
Agents everywhere.
Robots walking.
Courts stepping back.

Here is what mattered.

🔥 OpenAI signs Pentagon AI agreement
 AI systems may be used in classified environments
 AI ethics now meets national security

🔥 AI agents move into real workflows
Tools now act, not just answer
Oversight becomes the next challenge

🔥 Robots are leaving the lab
Humanoid systems expand across tech firms
AI is moving from software to machines

🔥 Courts avoid AI copyright ruling
Ownership of AI-created work remains unclear
Law is still chasing the technology

🔥 AI spreads into healthcare systems
Assistants now support doctors and hospitals
High-stakes AI demands stronger governance

This week showed something important.

AI capability is accelerating.

Governance is not.

Trust will decide who leads.

Don’t miss the full breakdown in my newsletter.
I read the news you don’t have time for.

What do you get when you have to swim 1 competition out of town, a keynote, teach 3 workshops (2 in person and 1 online) + the usual work (& all while

Open article: Pentagon AI Deal, Agent Economy, Robot Boom, Trust Questions by Claire Farwell • 12 min read

Pentagon AI Deal, Agent Economy, Robot Boom, Trust Questions

AI is not the future.

It’s the advantage.

And most companies
are still overthinking it.

This Sunday I’m speaking at
GLOBALS Tech Festival 2026 #GSTF26 in Barcelona.
Powered by Club GLOBALS

Panel:
Automation at Scale
How Companies Actually Make AI Work.

Here’s what I see every week:

Leaders want AI.
Teams are curious.

But no one knows where to start.

So they test tools.
Run pilots.
Have meetings about AI.

Meanwhile…
The companies pulling ahead
are doing something much simpler.

They are:
✅ Cleaning up messy processes
✅ Giving teams clear guardrails
✅ Starting small and scaling fast
✅ Measuring what actually improves

AI should make work easier.
☑︎ Faster.
☑︎ Smarter.

Not more complicated.

On Sunday we’ll talk about:

↳ How to simplify operations
↳ How to scale across countries
↳ How to grow without losing control
↳ How to turn automation into real results

Less hype.
More clarity.
More growth.

If you’re in Barcelona
and serious about building properly, come join us.
March 1
@The Social Hub Poblenou

Link in the comments:
Use code GLOBALS20
for 20% off.

Let’s make AI work in the real world.

Mario Paladini Taryn Andersen Maria Jesus Guirado Victor H. Neema Balolebwami Nelly, Lorena Prego Ojeda, Laura González Escallada Lakshmi Karan Camila Cortes Adriana de la Cruz Duffo Vikas Bajaj

Are we training people for AI
or replacing them with it?

That is the real workforce question.

The World Economic Forum says
✦ 22% of jobs will change by 2030.
✦ 170 million new roles created.
✦ 92 million displaced.

But the real shift is not jobs.

It is tasks.

Almost 40% of global work
is now exposed to AI.

Yet most people will never
build AI systems.

They will work with them.

That means the most valuable
skills are changing.

Not just technical skills.
Human ones.

↳ analytical thinking
↳ leadership
↳ curiosity and lifelong learning
↳ resilience and adaptability
↳ AI literacy

And here is the uncomfortable truth.
Companies are investing in AI.
But very few are ready.

92% plan to increase
AI investment.

Only 1% say they are mature
in deployment.

More tools.

Less clarity.

No surprise many employees
hide when they use AI.

Recent research shows:
↳ over half of workers
do not disclose AI use

↳ many rely on AI outputs
without checking them

↳ only about two in five
organisations have policy

That is not a technology problem.
It is a leadership problem.

Upskilling today is not
a training course.

It is an operating system.
↳ skills
↳ workflows
↳ governance
↳ career pathways
↳ trust

The organisations that win
will not train AI engineers.

They will build
AI-capable teams.

Human-First AI means helping
people become exceptional
at their craft with AI.

That is how businesses scale.
And how people stay relevant.

DM me to learn how I train teams.

AI is not neutral.

It never was.

This week I read two very different stories.

A philosopher hired by Anthropic
to shape how AI behaves.
Amanda Askell

And women building robotics,
agentic AI and automation platforms.

Different angles.

Same truth.

AI is not just engineered.

It is shaped.

Shaped by:
– Who builds it
– Who funds it
– Who sets the guardrails

When decision tables are diverse,
blind spots shrink.

And in AI, blind spots scale fast.

This isn’t about men vs women.

It’s about perspective.

More viewpoints
→ better judgement
→ stronger systems
→ more trust

Female-First Tuesday isn’t applause.

It’s architecture.

Who is shaping AI
before it scales to millions?

Here are a few more of the women leading from the front:

Clionadh Martin

Enrika Moore

India Healy O Connor’Connor

Portia Healy O’ Connor

Kateryna Portmann, MBA

Rebecca Keenan

Sabine Hauert

Sara Hooker

 🔥 What matters more in AI right now: speed or perspective?

Like this?

I’ll see you here every Tuesday
with a Female-First focus.

Follow Women in AI Spain.

And if you want to volunteer in Barcelona
or anywhere across Spain,

DM me.

We’re building this together.

Wait. (NEWSLETTER ATTACHED!!)

Is AI actually helping us… or not?

Harvard just did a study saying AI helps as an assistant.

But what’s happening is
people are doing almost like twice as much work.

Because you can have AI doing one thing in the background
and still be doing your normal thing.

It only seems logical.

If you can do more, you will.

But when I talk to companies about AI implementation
from a holistic perspective,
this is exactly what has to come up.

↳ Yes, AI can help a workflow.

↳ Yes, it can save time.

But what does the day actually look like in practice?

Because if workload doubles,
that’s burnout.

That’s more mistakes.

That’s being more tired
and then leaning even more on AI.

Saving time isn’t enough.

☑︎ We need quality time.

Time to check the machine.

Time for human interaction.

Time to think clearly and be the best we can be.

✦ For me, that’s Human-First AI.

How do we stay human?

How do we balance in this new world with AI?

Otherwise it’s not support.

It’s pressure.

That’s just a thought for you.

I’ll leave you with the news.

And don’t forget to subscribe.

I pick the best of it so you don’t have to.

I am not going to beat around the bush here, my work load is bonkers and I don't want to get this any later to you, so I am going right to the news...

Open article: AI in Healthcare: Breakthroughs, Bias Risks and the New Ethics Reckoning by Claire Farwell • 15 min read

AI in Healthcare: Breakthroughs, Bias Risks and the New Ethics Reckoning

Why most AI upskilling fails.

It’s not the tools.
It’s not the budget.

It’s leadership misalignment.

I walk into companies and see
five different mindsets in the room.

↳ One is scared.
↳ One is sceptical.
↳ One wants to race ahead.
↳ One is worried about compliance.
↳ One is just overwhelmed.

And then they run one AI workshop
for all of them.

↳Same slides.
↳Same tools.
↳Same message.

That’s the mistake.

AI upskilling is not a workshop.

It’s behaviour change.

If leaders are not aligned on
✦ why they’re using AI,
✦ what good looks like,
✦ and who owns the risk…

Training becomes noise.
Or worse, box-ticking.

Before you ask
 “What tools should we teach?”

Ask
 “What mindset are we leading from?”

That’s where real adoption starts.

If this sounds familiar,
let’s talk 
DM me:)

Woo hoo-I have been using Gamma since it was born!

You use Claude to think.

Now it can build your client decks too.

Here’s the workflow:

Go to claude.ai

Click “Connectors” (bottom left).

Search “Gamma” and click Connect.

Do the same with Gmail and Notion.

Prompt Claude:

“Find my discovery call notes from [client name] in Gmail. Pull their project brief from Notion. Create a campaign proposal deck.”

Claude pulls the context.

Gamma turns it into a structured presentation.
Budget. Timeline. Deliverables.

No copying.
No rebuilding slides.
No losing momentum.

If you want it to look like your brand:

☑ Create a custom style in Gamma
☑ Save your fonts and colours
☑ Add “Use my saved style in Gamma” to your prompt

Now every proposal looks intentional.

Not generic.

This is what happens when AI thinking meets AI presentation.

I am a massive fan:)

Start here:
https://lnkd.in/e9_CPVTu

Claude MCP × Gmail × Gamma Workflow 

I’m excited…

London. 10th and 11th of March

Of course being a Brit, naturally I’m biased. 

I’ll be there delivering AI leadership workshops for directors and I’m carving out time for a few proper conversations over coffee.

Not a pitch.

Not a sales meeting.

A real discussion about what Human-Led AI transformation actually looks like inside an organisation.

Because here’s the truth:

Most companies are experimenting.

Very few are transforming.

The questions I’m having with boards and leadership teams right now are about:

• Governance without paralysis
• Risk without fear
• Tooling without chaos
• Innovation without losing trust

And most importantly:

How do we build genuine AI capability across teams instead of running a workshop and hoping for the best?

I’ll be joined by Owen Davies Between us, we’ve seen what works and what quietly fails behind the scenes.

If you’re a founder, executive or senior leader in London and want a grounded, honest conversation about AI leadership, message me.

30 minutes. Coffee. Clarity (Claire-ity)

Limited slots across the two days.

I don’t know if it’s just me, 

but life feels really fast right now.

In a good way. I’m not complaining. I’m actually really grateful. 

There are lots of opportunities, lots of conversations, travel coming up, projects moving. Things I’ve worked towards for years are actually happening.

But it’s full on.

And sometimes I just stop and think, wow, this is a lot.

The one thing that keeps me balanced is swimming. Honestly, if I didn’t have that, I think I’d feel quite scattered.

When I’m in the pool, it’s just simple. Length after length-follow the black line.
 No phone. No strategy. No thinking about content or clients or AI or anything else. Just breathe, move, repeat.

And it always reminds me of the same thing.

There’s no shortcut.

Not in sport. Not in business. Not in building anything that lasts.

You can’t talk your way into strength. You can’t manifest your way into discipline. You just have to put the work in. Quietly. Consistently. When nobody really cares or is watching.

People see the outside bits. The talks. The companies. The growth. The “success.”

They don’t see the prep. The hours. The second guessing. The getting back up when something doesn’t land. The boring, repetitive reps.

That’s the real work.

So if things feel intense for you right now as well, maybe that’s not a bad sign. Maybe it means you’re in motion.

Just make sure you’ve got something that anchors you.

And then keep going.

It’s not glamorous. It’s just consistent.

But that’s what actually pays off.

Have an epic weekend!

No alternative text description for this image

Looking back, I didn’t like school.

It was always sport and art for me.

Academics felt like something
that was just drummed into you.

There was no context.

And I think that’s why it felt
so difficult.

What’s the point of learning something
if you don’t know why you’re learning it?

Later I moved away.

Life suddenly had context.

If you want to survive in another country
you have to learn.

You have to communicate.

So I learned French in Paris.
German in Hamburg and Munich.
Spanish in Madrid and Barcelona.
Italian in Milan and Rome.

Not in classrooms.

Just through life.

Learning suddenly had purpose.

And that’s the thing.

Learning comes in so many ways.

Sometimes it’s school.

Sometimes it’s language.

Sometimes it’s simply necessity.

Then I got curious about sport
so I learned about nutrition.

I got curious about art
so I did a degree in History of Art.

Later I wanted to understand business
so I did an alternative MBA.

And then something unexpected happened.

I stumbled into AI.

Not as a technical person.

Just as someone curious
about the tools.

I started exploring them.

Then sharing what I found.

People began saying
they liked the way I explained things.

They liked what I chose to show.

So I kept sharing.

And that turned into teaching.

Workshops.

Companies.

Conversations with people
all over the world.

And when I look at the whole path
it actually feels simple.

Life is about learning.

Learning about the world.

Learning about people.

Learning about ourselves.

It’s constant growth.

And honestly, I think that’s
the whole reason we’re alive.

To keep becoming
a better version of ourselves.

Even in the age of AI.

Maybe especially in the age of AI.

How fast is too fast?

Here is what just happened in AI.

🔥 Pentagon pressures Anthropic
Claude reportedly used in Venezuela raid
Safety rules clash with national security

🔥 Meta explores facial recognition glasses
Smart eyewear may identify strangers
Surveillance moves from phone to face

🔥 OpenAI adds Lockdown Mode
Elevated risk labels enter ChatGPT
Governance shifts into product design

🔥 Google launches Gemini 3.1 Pro
Model race accelerates again
Speed rises. So do oversight demands

🔥 EU and New York tighten AI rules
Frontier model frameworks advance
Regulation stops being theoretical

↳The model race is speeding up.

↳Governments are stepping in.

↳Ethics is no longer a side panel.
It is the main stage.

Don’t miss my weekly newsletter.
Hit subscribe!

I read the news you don’t have time for.

Welcome back to another week and what a week of AI news that we have had. Also the Sagrada Familia-Barcelona's famous church that is never going to be

Open article: Anthropic vs Pentagon, Meta’s Facial AI, EU Cracks Down by Claire Farwell • 21 min read

Anthropic vs Pentagon, Meta’s Facial AI, EU Cracks Down

Deepfakes are not a tech problem.

They are a consent problem.

On March 18 in Barcelona, we are talking about it properly.

Not hype. Not panic. Not theory.

Going for real impact.

“Behind the deepfake: the battle for digital consent.”

Women in AI Spain, WAI Café Barcelona at Aticco Bailén

We will unpack:
– Non-consensual deepfakes 
– How editing tools harm women and minors 
– The Grok case 
– What ethical AI actually looks like in practice

This is Female First Tuesday.

Because women are not edge cases. We are the test case.

And if AI is built without us, it will harm us first.

I’ll be there with Virginia Carreras, researcher in gender bias in AI.

Event in Spanish

If you care about consent, privacy, and responsible AI,

Join us.

Link in comments.

Are people using AI

or thinking with it?

That is the real
AI leadership question.

A recent study analysed
nearly 10,000 AI conversations.

The strongest signal
of real AI fluency
was not prompting.

It was iteration.

85% of effective users
stay in the conversation.

They refine questions.
They challenge outputs.
They add context.

And the results improve.

But something else
showed up in the data.

When AI produces something
that looks polished
people question it less.

↳ less fact checking
↳ less critical thinking
↳ fewer follow up questions

The output looks finished.

So the thinking stops.

That is where leadership
now matters.

AI fluency is not about
using the tool faster.

It is about learning
to think with it.

Great teams do three things.
↳ iterate with AI
↳ question outputs
↳ define how humans review work

Because the real risk
in AI is not bad models.

It is unquestioned outputs.

Human First AI means
the machine generates
but the human evaluates.

That is how trust scales.
And trust is the real
competitive advantage.

If your team is using AI today
ask yourself one question.

Are they using AI
or thinking with it?

If this matters in your organisation
message me.

Every day we celebrate women!

Just always chuffed to find myself among such amazing people.

Thanks Thomas Allgeyer for adding me to your top list of Women in AI.

I suggest you follow everyone!

Have a great start to your week-
coming soon the next publication of My Weekly AI Newsletter

I handpick & read the news and pick the best so you don't have too!

Helping B2B Leaders Make Smarter Market Decisions with Consulting-Driven Analyses. Research That Prepares You for Tomorrow’s Market.

Best of LinkedIn: Women in ICT & Tech Insights, Digital Products & Srvices, Artificial Intelligence, Sustainability & Green ICT, Cloud Insights, Defense Tech, and Health Tech you should not miss (Top 30 each)
 
This special edition spotlights women leading conversations in these fields.

Selected for both their market expertise and their thought leadership on LinkedIn.

The best insights don't only come from conferences or research reports. 

They come from practitioners sharing real-time observations from the field.

The women featured here are doing exactly that.

Don't miss out on them.

Enjoy the read and happy belated International Women's Day!

View newsletter: Digital Transformation & Tech

Hi Together, Best of LinkedIn: Women in ICT & Tech Insights, Digital Products & Srvices, Artificial Intelligence, Sustainability & Green ICT, Cloud In

Open article: Best of LinkedIn: Digital Transformation & Tech - 30 Women to Follow by Thomas Allgeyer • 24 min read

Best of LinkedIn: Digital Transformation & Tech - 30 Women to Follow

I know I am repeating myself

(featured Amanda Askell in my female first issue on Tuesday)

but who is the person behind Claude's values, 
personality and moral reasonings?........

AI Entrepreneur and Advisor. Board Member. Forbes Groundbreaking Female Entrepreneur in Southeast Asia. LinkedIn Top Voice for AI.

Meet this Week's Woman in Tech 🥳 

Amanda Askell grew up in Prestwick, a small seaside town on Scotland's west coast, raised by her mother, a teacher. As a kid, she devoured Tolkien and C.S. Lewis. The big questions grabbed her early.

She studied fine art and philosophy at the University of Dundee - painting and thinking about existence simultaneously. Then University of Oxford for a BPhil in philosophy. Then New York University for a PhD, where her thesis tackled one of philosophy's strangest corners: what happens to ethics when you apply it to infinite populations?

In a field obsessed with computer science degrees, she arrived at AI with a completely different toolkit: moral philosophy, ethics, and a deep comfort with ambiguity.

She worked at OpenAI on safety research, then left when the company shifted toward capabilities over caution. She joined Anthropic, where she now leads the team responsible for Claude's character - its personality, values, and moral reasoning. 

She wrote Claude's 30,000-word instruction manual. Anthropic's president Daniela Amodei says "you almost feel a little bit of Amanda's personality" when talking to Claude.

TIME named her one of the 100 Most Influential People in AI. The Wall Street Journal's headline: "Her job, simply put, is to teach Claude how to be good."

She's committed to donating 10% of her lifetime income and half her equity to charity.

Her philosophy: AI models will inevitably develop a sense of self and someone needs to make sure that self has good values. That someone is a painter-philosopher from a small Scottish town.

#AI #WomaninTech

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