I turn service providers into thought leaders | Ghostwriting | Copywriting | Building your personal brand | Finding your ideal clients | Telling your story

You have the expertise, but your online presence doesn’t show it. That’s where I come in.

I work with professional service advisers and consultants who are brilliant at what they do, but invisible to the clients who need them most.

If any of these sound familiar, you're not alone:

❌ Your LinkedIn profile reads like a CV.
❌ Your content attracts peers, not prospects.
❌ You struggle to stand out and be remembered.
❌ Your website is a list of services and sounds like everyone else’s.
❌ You’re relying on referrals while knowing you could be attracting inbound clients every month.

I’m Claire, a Fractional Marketing Director specialising in content, positioning & messaging strategy. 

I've been leading marketing and communications teams for over 20 years, and now I work with business owners, founders, and consultants to find your unique position in the market, build your brand, and turn your expertise into client work.

How I help:

✅ Identify your unique position:
I develop a clear, confident voice for you so you stand out from everyone else.

✅ Storytelling & Content Strategy: 
I turn your expertise into content that builds your brand and connects with potential clients using powerful storytelling.

✅ Go-to-market projects:
When launching a new service or entering a new market, I build and execute plans that generate awareness and enquiries fast.

✅ Marketing Consultant:
I act as your part-time Marketing Director, defining strategy, leading delivery, and managing freelancers or teams so your marketing actually drives business growth.

✅ LinkedIn positioning & profile optimisation:
I turn your profile and content into an inbound lead source, so your next client finds you.

Clients typically see more inbound enquiries, stronger online visibility, and clearer positioning within 6–12 weeks.

My experience spans global corporations, national accountancy practices, law firms, and expert witnesses, leading projects from 2,000-page website rebuilds and brand overhauls to training 100+ Partners and C-suite leaders in LinkedIn strategy that drives visibility and inbound work.

If you’re ready to build your brand and tell your story to attract clients while you focus on the work you love, you can message me here.

Every time you avoid posting about your work, you're training people to forget what you do.

Most advisers hate talking about themselves online.

I get it. 

It feels awkward. Boastful. Like you're showing off.

But the problem is, if you don't show up, someone else will.

And they'll attract the clients who should have found you.

3 ways you can do it:

1. Share a client story that shows the transformation. 
Talk about the problem they came to you with and what changed after working with you.

2. Explain something your clients always get wrong. 
The question they ask on every call. The mistake you see repeatedly. The thing they think is complicated but isn't.

3. Show them why you do this work. 
Not just what you do, but why you care about it.

The consultants and advisers who get this right aren't the ones posting the most.

They're the ones making it obvious how they help.

Your expertise is valuable.
But only if people know it exists!

What's stopping you from being more visible - time, or not knowing what to say?

______
If you're sitting on valuable expertise but struggling to turn it into content that brings in clients, that's exactly what I help with. Message me.

Claire Waters

Stop blending in & relying on referrals | Positioning, messaging + authority content for professional services | Fractional Marketing Director

Your content isn't boring. 

It just ignores how people make decisions in 2026.

Especially in professional services, where the default is still “sounding professional.”

Which usually means:

- A passive voice
- Meaty paragraphs
- A tone that sounds like it went through legal and HR

It all blends into one polite, forgettable blur.
And it's not how most people read anymore.

We’re scrolling, skimming, and half-paying attention.

We go for what's easier to process.

It's called cognitive fluency.

When something's easier to understand, we naturally view it as more credible and more intelligent.

Not less.

It's also why familiar voices feel more reliable.

They're not necessarily the smartest.
But they're consistent, recognisable, and easy to remember.

When your content is overly formal, sporadic, or changes tone every time, it doesn't make a strong impression.

It’s making no impression at all!

None of this means “dumb it down.”

It just means: 

- Say what you mean
- Say it clearly
- Say it often enough that people start to associate you with it

That's how you build a brand when everyone else is still writing like brochures.

Are you overthinking how you “should” sound when you post?

______
If prospects don't understand what you do, why you're different, or how you can help them - that's what I fix. 

I help professional services firms build clear positioning and content that brings in enquiries. DM me.

My clients don’t need better writing.

They need someone who knows what’s worth saying.

They think they’re hiring me to write.
They’re not.

Writing is the easy part.

What they actually need is someone who can pull the valuable stuff out of their heads and turn it into something their audience will read.

The content that attracts new enquiries isn't the polished, perfectly written stuff.

It's the insights they share on client calls.
The questions they answer 100 times.
The patterns they notice but never post about.

The everyday conversations they dismiss as "nothing special" are usually content gold.

But they're too close to see it.

Here's how I do it:

I have a 1:1 monthly call with every ghostwriting client.

I'm not looking for their best ideas or most impressive achievements.

I'm digging into:

1. The question they've answered 100 times before.

2. The thing they explained that made someone go "oh, I get it now".

3. The objection that keeps coming up in sales calls.

4. The problem their clients don't even realise they have yet.

That's where the content lives.

My job isn't to make it sound pretty.

It's to:

- Recognise what's worth saying
- Find the angle that makes it relevant to their prospects
- Translate it into something people will stop scrolling for

That's what makes content work.

Do you extract content from your expertise, or are you waiting for inspiration to strike?

________
Your prospects can't hire you if they can't find you, understand you, or see the value.

I help professional services firms build the positioning and content strategy that turns expertise into consistent enquiries.

DM me to fix it.

taplio

Claire Waters's Linkedin Analytics

Claire Waters

Performance ScoreClaire Waters's LinkedIn Performance

Claire Waters's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Claire Waters's Linkedin Analytics

Claire Waters

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Claire Waters's LinkedIn Performance

Claire Waters's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Claire Waters's Linkedin Analytics

Performance ScoreClaire Waters's LinkedIn Performance

Claire Waters's Best Posts (last 30 days)