Claire Waters's Linkedin Analytics

Stop chasing clients, start attracting them. Attracting new clients shouldn’t feel like a full-time job. But for many accountancy and professional service firm owners, it does. You are already stretched, relying on referrals, word of mouth, or networking that no longer delivers enough. Meanwhile, marketing feels messy, disjointed, and no one has time to fix it properly. That’s where I step in. As a Fractional CMO, I bring 20+ years of marketing leadership, including a decade in accountancy and professional services to give you: ✔ A clear marketing plan that aligns with your business goals ✔ Messaging and content that reflect your expertise and attract the right people ✔ Consistent visibility that brings in the clients you actually want to work with I am also a specialist in LinkedIn strategy and content for professional services, helping firm owners and their teams grow their online presence, showcase their expertise, and turn connections into qualified leads. I have: - Built complete marketing functions from the ground up for ambitious firms - Created content strategies that consistently generate high-quality inbound enquiries - Directed brand refreshes across multiple offices, regions, and service lines - Led major rebrands, end-to-end website launches, multi-channel campaigns, and complex CRM implementations Why work with me instead of hiring full-time? You get senior-level marketing leadership and delivery without the £80k+ salary, overheads, or long-term commitment of a permanent hire. I slot into your business as part of your leadership team, bringing focus, structure, and results for only the time you actually need. I have worked in international, multi-matrix organisations, managed budgets of £500k+, and built my own business using the same methods I will use with you. If you are ready to replace ad-hoc marketing with a strategic, results-driven approach that works while you run your firm, send me a message. I’d love to have a chat! 👋