-Writing clear and impactful copy for intranet articles, firmwide emails, newsletters, and digital posters
-Working with stakeholders at all levels of the business to provide guidance and recommendations to help their message reach the right people, at the right time, and in the right way
-Editing content written by colleagues across the business to ensure it’s clear, concise, and written in plain English
-Uploading content into Sharepoint and Poppulo, and targeting it to specific audiences 
-Using Poppulo to measure newsletter metrics including open rates and click-throughs, and using this information to inform the content and structure of future editions
-Managing competing demands to ensure I deliver carefully considered, high-quality work while also meeting deadlines

Internal Communications Executive

-Working with clients across several different industries to produce high-quality copy and content that connected with their target audience and encouraged the reader to take the desired action
-Writing copy for websites, emails, lead magnets, brochures, product descriptions, blog posts, case studies, social media content and more
-Working on many projects that required me to explain highly complex and technical concepts in a straightforward and engaging way 
-Working with clients to create a brief that established the target audience, the tone of voice they wanted their piece to have, and what it should achieve
-Creating content strategies and then planning and writing the required content
-Using Content Management Systems including WordPress to update and manage content on behalf of my clients
-My time was split between working with clients directly and working with agencies

Copywriter

Bank of Ireland

-Prepared presentations, reports, and training packs, and communicated these appropriately
-Worked on projects that involved setting clear goals and objectives, liaising with stakeholders, and agreeing on how any changes would be rolled out and communicated
-Analysed data to identify emerging trends, decided what action was required, and put together recommendations to present to management
-Identified and recommended improvements that could be made to the existing customer journey
-Evaluated activity across multiple departments to identify any areas where improvement was required

Business Evaluation Consultant

Mortgage Advisor

Mortgage Consultant

A passionate and conscientious communications professional who builds and strengthens connections between businesses, their team members, and their clients.

In my current role as an Internal Communications Executive, I write engaging and informative content for intranet articles, emails, newsletters, posters, and more.

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Claire Williams's Linkedin Analytics

Claire Williams

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Claire Williams

Want to drive more opportunities from LinkedIn?

Claire Williams's Linkedin Analytics