Plain Sailing

You know how, when you start a business, no-one gives you a handbook?

And you're limited on budget so you have to do it all yourself, making the best of things and kinda making it up as you go.

There's loads of fantastic resources out there to help, but you just don't have the time to read all the books and blogs, watch all the webinars, do all the courses, find all the awesome tools...

Don't worry, I got you. get BUILD.

Business & Marketing Consultant

TamarValleyGirl

Digital marketing advice and training for small businesses and organisations. 

I produce websites, social media activity, email newsletters and events, using platforms such as WordPress and MailChimp.

Freelance Marketing Consultant

FTB Lawson Ltd

Social media strategy and content, email newsletters and blogposts for this small group of Devon homeware and kitchenware stores.

Marketing Executive

The Cornwall College Group

Traditional and digital marketing campaigns for a wide-ranging group of subject areas, including hair and beauty, public services and sport, operating from six sites across Cornwall.

Amano Technologies

Responsible for day-to-day operations across all service functions - administration, marketing and technical.  

Oversee operations to ensure services are delivered effectively, efficiently and to agreed quality standards.  Work with Directors to identify and achieve targets for growth and increased profitability. Identify, implement and monitor opportunities for improved performance in process efficiency and service quality. Drive the improvement of team member capabilities and skills through personal development plans, training and coaching.

Develop a digital marketing strategy to grow the company’s profile in the industry, positioning Amano Technologies as professional, friendly and a reliable source of information. 

Implemented campaign of monthly audience-specific email newsletters, achieving 46% average open rate and 16% average click-through rate (against industry averages of 22% and 2%). Created prominent campaign against Government cuts that generated 37% increase in Twitter followers and was used by the British Assistive Technology Association as key message in their campaign.

PREVIOUS ROLES AT AMANOTECH

I joined AmanoTech at startup stage in 2011, and climbed a very steep learning curve understanding Disabled Students' Allowance, implementing procedures and managing staff. Promoted from Admin Assistant to Office Manager, then Operations Manager.

THE COMPANY

Amano Technologies provides assistive technology and supports disabled and elderly users, whether through Disabled Students Allowance, Access to Work, education, or a private purchase.  They sit on the BATA Council (British Assistive Technology Association) and are members of the British Dyslexia Association.

Operations Manager

Plymouth City Council

Part of a small team formed to design and implement a new Council-wide corporate brand.

Communications Assistant

Bluestone360

Joined as Account Manager – building relationships and managing a wide range of print, digital and PR projects for a diverse client base, facilitating branding and communication workshops and producing the resultant ‘Brand DNA’ reports, creating and presenting proposals for prospective clients, and managing campaigns through design and implementation.  Worked closely with the Studio team to ensure that we fulfilled the client’s brief, and met or exceeded their expectations, within the budget and deadline.

As the company grew I moved into the newly-created role of Studio Manager, scheduling and monitoring the team’s workload to ensure all projects were delivered on time and within budget, and being the point of communication between the Studio and the Commercial teams.  Introduced a new project database and checklists to ensure high standards of work and ease of team-working and monitoring.

Account Manager, Studio Manager

TEAM Europe

Started as Account Manager and was promoted to oversee the multi-disciplinary team managing email marketing campaigns (account management, design, development and data management).  Main point of contact for corporate clients, making regular visits to report on campaigns and discuss new projects. Responsible for ensuring work was completed to a high standard, within budget and deadlines.

Account Manager, Head of Account Management

Northcliffe Media

Sourced promotions suitable for the readership, wrote and edited copy, worked with designers to produce the promotional features, and analysed the responses.

Managed an exclusive travel promotion worth over £26,000 that generated 3% sales increase and created a campaign for a prestigious national retailer that brought in over 1,500 entries without incurring any external costs.

Promotions Assistant, Western Morning News

Newsquest

Sourced promotions suitable for the readership, wrote and edited copy, worked with designers to produce the promotional features, and analysed the responses.  

Introduced a new method of competition entry that was both cost-saving for readers and income-generating for the newspaper, sourced an exclusive offer that generated over £3,000 in additional revenue, and created a 4-page pullout that generated 3% sales increase.

Promotions Assistant, Sunday Independent

Hi, I'm Clair and I run Plain Sailing - a business consultancy for people who are doing everything themselves and feel like they're making it up as they go along.

If that's you, and you'd like to feel less alone and more in control, give me a shout.

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