500+ clients getting found on Google | Founder of Clapping Dog Media → The Transparent SEO Agency

If you’re only focused on ranking on Google, you’re already behind.

AI search doesn’t care about your page titles—it cares about your authority, your expertise, and how the internet talks about you.

If you’re a successful business owner, this might sound familiar:

You’re great at what you do. Your clients love you.
You’ve built something solid through word of mouth and referrals.

But now… growth feels stuck.

You’re not reaching new people who need you — because they don’t even know you exist.

So you tried to fix it:
➡️ Running ads — expensive, inconsistent, and underwhelming.
➡️ Hiring for SEO — but you weren’t sure what they did, and didn’t see results.
➡️ Posting Reels, Shorts, or TikToks — but it felt forced and inauthentic.

Still, nothing’s moving the needle. And referrals? They’re slowing down.

The truth:
It’s not you.
You’re just invisible in the new search landscape.

Because today, it’s not just Google deciding who gets found.
It’s AI-powered search systems — tools like ChatGPT, Perplexity, Gemini, and Bing Copilot — that surface the most trusted sources.

👋 Hi, I’m Meg — Founder of Clapping Dog Media.

For over a decade, I’ve helped 500+ small and local businesses become discoverable online.
From Orthodontists and Therapists to Design and Build Firms and Landscapers — I help experts like you be found everywhere people search.

At Clapping Dog Media, we build AI + Google Visibility Systems that future-proof your reach.
Our approach is transparent, collaborative, and proven to get results like:

🔥 Ranking on Page 1 for Sarah Seven’s main keyword
🔥 40+ new patients a month for Manhattan Valley Pediatrics
🔥 37% increase in organic traffic in 2 months for BirthFit

When your business is recognized as the expert — by both people and AI — everything changes.
Leads flow in. Visibility compounds. Growth feels easy again.

If you’re ready to be found everywhere people search —
let’s map out your AI + Google Visibility Plan today.

I built a GPT that does keyword research, drafts outlines, and checks schema in minutes. 

Here’s how you can too.

Building a Custom GPT is a lot easier than people think.

You don’t need code — you just need clarity.
Here’s how I made one that handles 80% of my SEO prep work:

📌 Step 1: Define its job.
Tell it exactly who it is and what it does.
“You are my SEO strategist for local businesses. Your goal is to make my clients more visible in AI search and Google.”

📌 Step 2: Upload your brain.
Add 3–5 example blog posts, brand guidelines, and SEO reports.
That’s how it learns your tone and your strategy.

📌Step 3: Test and tweak.
Ask it:
“Give me 5 blog ideas for a Leesburg VA orthodontist.”
“Rewrite this headline for clarity and conversion.”
“Generate schema for a service page.”

The best part?

Once trained, your GPT keeps learning with every new prompt.

🪩 Pro Tip:
Name it something fun — like “SEO Sidekick” or “Search Party Pro.”
You’ll be surprised how much you start treating it like a real teammate.


----------------------------
Hi. I am Meg. I help clients understand how SEO and AI search works so they can get new clients.

Meg Clarke

I Help Local Businesses Get Found on Google + AI | Founder, Clapping Dog Media | Trusted by 500+ Local Businesses

My business is changing… and this time, it’s not just me changing it.

Sometimes we evolve because we want to.
Other times the industry forces our hand.
Right now, it’s both.
And instead of downplaying it (because yes, I get self-conscious about “always changing”) — I’m leaning all the way in.

Here’s the pattern I’m seeing with my business and my clients:
📌 We want more visibility
 📌 We want more of the right clients
 📌 We want “growth” (money? clients? team? time back? all of the above?)

But at the same time… we’re exhausted.

The world is bananas.
Marketing is in constant flux — what used to work doesn’t.
Systems are duct-taped together.
We’re doing all of the things, but none of it particularly well.

It becomes quiet self-sabotage.

This was real for me ⬇️
 “I want new clients… but I don’t actually have the bandwidth for more.”
 “I want to grow… but everything feels too hard and I don’t want to hire.”

That gap — the desire for growth and the heaviness underneath —
 is what pushed me to rethink ...everything.

And that led me somewhere completely new:
I’m no longer just doing SEO.
I’m no longer just doing AI visibility.
I’m no longer just building systems.
I’m merging all three — because that’s what actually works.

This convergence has allowed me to get more clients,
charge more money,
and (the kicker)… have more time.

➡️ SEO helps Google understand who you are.
➡️ AI SEO helps ChatGPT, Gemini, and Perplexity understand who you are.
➡️ AI systems help your business deliver at the level your clients expect — while giving you your time back.

Plus… building AI into your business systems is really fun.

This is how you attract more of the right clients —
and support them without burning out.

My business isn’t just changing.
It’s upleveling.

Two business owners start exploring AI.

One experiments fearlessly — trying tools, learning fast, making messy progress.

The other waits until it’s “safe,” “proven,” or “perfect.”

A year later, guess which one’s ahead?

Recent studies show that women are 25% less likely to adopt AI tools than men.
Not because we can’t. Not because we don’t understand it.

But because we’ve been taught to be cautious — to wait until it’s ready.

⏰ AI isn’t waiting.

It’s already reshaping how businesses operate, how teams are managed, and how leaders make decisions.

And if we sit on the sidelines, we miss the chance to shape it our way.

We have an opportunity — not just to use AI, but to lead with it:
 • Streamline the parts of work that slow us down
 • Empower our teams with smarter tools and sharper insights
 • Create products and services that serve our customers more deeply and efficiently

AI doesn’t replace your creativity, empathy, or vision.
It amplifies them — if you let it.

So my message to every woman running a business:
Don’t shy away from AI.
Own it. Learn it. Shape it.

Use it not just to improve your workflow, but to lift your people, sharpen your strategy, and strengthen your impact.

Because when women lead with AI — we make technology more human.

📌  this is the conversation every woman-led business should be having.

Want to show up when people ask ChatGPT who’s best near me? — Start here.

Tools like ChatGPT, Gemini, and Perplexity are quietly becoming the new local recommendation engines.

They read your website, your reviews, and your reputation — and decide who to recommend.

Here are 10 quick, no-code ways to help them pick you 👇

1️⃣ Update your Google Business Profile
Make sure your name, address, hours, and reviews are accurate. AI tools pull this data first.
2️⃣ Add a FAQ section to your website
Answer 5–7 questions your customers actually ask (AI loves Q&A formats).
3️⃣ Use plain language on your site
Say “We’re a family dentist in Denver” instead of “We provide comprehensive oral health solutions.”
4️⃣ Add ‘LocalBusiness’ schema
If you’re on WordPress, use Yoast or RankMath to add this — it helps AI confirm your location and services.
5️⃣ Mention your city and service area naturally
In your homepage copy, footer, and blog posts — e.g. “Serving families in Leesburg and Loudoun County.”
6️⃣ Get a few new Google reviews this month
Bonus points if reviewers mention your service and city by name (“Best yoga studio in Reston!”).
7️⃣ Add an “About Our Team” page
Include real names, credentials, and photos — AI uses this to verify expertise.
8️⃣ Write one blog post that answers a real buyer question
Example: “What should I look for in a pediatric dentist?” or “How much does lawn care cost in Northern Virginia?”
9️⃣ Link out to credible sources
Google — and AI — see you as more trustworthy when you cite other reputable sites.
🔟 List your business on 2–3 local directories
Think Yelp, Nextdoor, local Chamber pages. AI models check those listings for validation.

You don’t need to “chase” AI — just make it easier for it to trust and understand you.

💾 Save this post as your “AI Visibility Checklist”
🔁 Share it with a local business owner who needs to see this


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Hi. I am Meg. If you are worried that you are going to get lost in AI Visibility, follow along. I will help you be found.

AI helps people trust you.
Google helps people find you.
The future of SEO isn’t about rankings —
it’s about being recommended.
Here’s how “AI Visibility” flips the playbook 👇

In a year, you won’t ask “How do I get my business to rank on Google?”
You’ll ask your AI assistant to do it for you.


A few weeks ago, I sat in an AI marketing conference — and my brain exploded. 

I’ve been in SEO for more than a decade, helping dentists, therapists, and clinics get found online.

And for the first time, I realized:

AI isn’t just changing how we do SEO — it’s changing who does it.

Soon, every business will have its own personal AI assistant trained on its website, brand voice, and client base.

At the conference, I watched someone build one live.

They uploaded their content, tone guide, and service list.

Within minutes, the assistant could:
✅ Write a blog that sounded exactly like them
✅ Generate Google Business Profile updates
✅ Respond to FAQs with perfect accuracy
✅ Suggest local keywords patients actually search

And just like that — the “SEO to-do list” became a conversation with your own AI.

Here’s what this means for local businesses:
1️⃣ You’ll spend less time guessing what to post — your assistant will tell you.
2️⃣ You’ll finally sound consistent across your website, blog, and Google listing.
3️⃣ You’ll show up more often — because AI will optimize every word for visibility.

For agencies like mine, this means shifting from “doing SEO for you” → to “building tools that think like you.”

We’ll teach your AI assistant how to represent your practice online — your tone, your services, your values.

The question isn’t if you’ll use AI to grow your local visibility.
It’s how personally trained your AI assistant will be.

You are going to want to save this.

This is how I use ChatGPT for my therapist clients (it will work for you too).

 I don't use it to write content — but to think through strategy faster.

Most mental health practices don’t need more blog posts.

They need clarity:
 – Which topics matter most to their ideal clients
 – How to rank locally without paying for ads
 – And how to show up in Google’s AI Overviews and ChatGPT answers

I use ChatGPT as my strategist — not my copywriter — to save time, uncover opportunities, and build real relevance for my therapy clients.

Here are the 9 ways I do it ⬇️

Founder of 👏 Clapping Dog Media | I build AI + Google Visibility Systems for Local Small Businesses | 500+ Clients Served

How I use Chts

SEO won’t grow your practice.

Understanding how patients search will.

Most healthcare businesses still “do SEO.”

They focus on keywords, blog posts, and hoping Google sends patients their way.

But your next patient isn’t searching like it’s 2015.

They’re asking ChatGPT for “the best anxiety therapist near me.”
They’re reading Reddit threads about recovery stories.
They’re trusting the practices that sound human — not optimized.

Your goal isn’t to “rank higher.”
 It’s to be the trusted name that appears wherever patients look for help.
That shift—from marketing to patient understanding—is what grows modern practices.

💾 Save this if you want to future-proof your visibility.

Curious — have you noticed patients finding you from new places lately?

AI isn’t just changing search — it’s changing how people find local businesses.
When someone asks ChatGPT, Perplexity, or Gemini:

“Who’s the best yoga studio near me?”
“Top dentists in Leesburg?”

AI doesn’t guess.

It pulls from Google Business Profiles — the same listings you may have set up years ago (and haven’t touched since 😬).

If it’s complete, current, and consistent, AI tools can confidently recommend you.

Update Google Business Profile

The real power is in training your Custom GPT to think like your brand —
to understand your clients, your tone, and the way you solve problems.

Here’s how I do it 👇

Step 1: Give it a brain.
Upload your frameworks — your client questionnaires, onboarding docs, SEO process checklists, tone guidelines.

This becomes your AI’s internal “playbook.”

Step 2: Give it a role.
Instead of one GPT doing everything, I build an org chart of assistants:
“Content Planner” → Generates blog + social calendars.
“Proposal Writer” → Drafts client-ready proposals in your voice.
“SEO Checker” → Reviews content for search intent + schema.
“Report Generator” → Builds client summaries and AI visibility reports.

Step 3: Connect them.
Let them talk to each other.
Your Content Planner references your SEO Checker before publishing.
Your Proposal Writer references your Report Generator for results.
It’s like running a full agency — but without meetings, Slack pings, or sick days.

Analogy:
Think of it like your dream team:
everyone knows their role, everyone speaks your language,
and everyone shows up on time.


-------------------------
👏🏼 Hi. I am Meg. I build custom GPTs for my business and I can train you how to do it too.  Send me a DM and let's get started.

Custom GPTs

AI assistants are the new interns — only faster, cheaper, and (usually) better listeners.

You’ve probably seen “Custom GPTs,” “Gems,” or “Claude Projects” floating around.

Here’s what they actually mean — and how they’ll change search visibility forever 👇

Think of them like personal AI assistants that know your business inside and out.

You can literally train them to think like you, talk like your brand, and handle repetitive SEO work (without losing your voice).

Here’s the cheat sheet:
Custom GPTs (OpenAI): The most flexible. You can build, brand, and even share your own assistant publicly.

Gemini Gems (Google): Best for teams already using Google Docs, Gmail, or Drive — it pulls live data.

Claude Projects (Anthropic): Amazing for huge docs — think 200-page SEO audits or multi-client data.

How this helps your search visibility:
➡️ Generate optimized blog ideas + page titles
➡️ Write schema automatically
➡️ Audit your own content for clarity + keyword intent
➡️ Keep your tone + SEO strategy consistent

The beauty?
Once you build one right, it works for you while you sleep.

👉 Save this post — and stay tuned. Tomorrow I’ll show you exactly how to build one in under 10 minutes.

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