Quadient

• Develop and execute comprehensive cross-sell and upsell strategies that align with company objectives and customer needs.
• Identify expansion opportunities and map out personalized customer journeys to drive adoption of additional offerings.
• Identify and develop internal ways of working with regional demand generation team, sales and marketing operations that covers how to track and report on cross-sell/upsell campaign efforts and influence.
• Collaborate with cross-functional teams to ensure alignment, gather insights, align strategies, ensure a customer-centric approach and execute seamlessly.
• Analyze customer data to segment the customer base, identifying key cross-selling and upselling opportunities for different customer segments.
• Understand market segmentation in cross-sell opportunities and create targeted campaigns to those segments.
• Develop and execute marketing strategies to enhance customer satisfaction and overall experience, and answer the question "Why Quadient" when seeking business solutions
• Design communication plans that keep customers informed about new offerings and benefits.
• Craft compelling messaging that highlights how additional solutions address their evolving needs.
• Establish key performance indicators (KPIs) to measure the success of cross-sell and upsell initiatives.
• Regularly analyze customer expansion metrics, revenue growth, and customer satisfaction to drive continuous improvement.
• Leverage successful cross-selling and upselling efforts to cultivate a community of customer advocates.

Senior Customer Marketing Manager

• Strategize and execute lead generation initiatives to drive business objectives, ensuring alignment with overall company goals.
• Effectively manage the marketing launches of two newly acquired solutions (Accounts Payable and Accounts Receivable), driving brand visibility, market penetration, and revenue growth for the organization.
• Collaborate with product marketing teams to define campaign themes, target audiences, and optimal lead generation strategies, leveraging a diverse mix of channels and devices.
• Foster synergy and best practice sharing among global lead generation teams, facilitating collaboration and maximizing the impact of content, strategies, and tactics.
• Cultivate strong relationships with sales teams, providing timely follow-up on lead quality and actions taken to optimize conversions.
• Facilitate seamless collaboration between product marketing and sales teams to effectively implement new programs and initiatives.
• Effectively manage and lead a dedicated team within the FRABEN region, fostering a culture of excellence and collaboration while utilizing an agile marketing approach to adapt swiftly to evolving market dynamics and drive impactful results.
• Implement executive reporting processes to track and analyze key performance indicators (KPIs), providing actionable insights for continuous improvement.
• Maintain and optimize vendor relationships to support the successful execution of lead generation strategies and campaigns.

Senior Marketing Manager 

Marketing Manager 

Yooz

•Manage a broad range of marketing and demand generation initiatives. 
•Manage system-wide marketing, advertising, digital channel, and communication strategies to attract and retain prospects and build brand awareness.
•Manage lead generation efforts, lead disbursement, tracking and conversion reporting and predictive lead scoring. 
•Set up, activate and monitor HubSpot communications/content nurture sequences, Salesforce templates, and enablement tools. 
•Manage the planning, promotion, and execution for trade show events; work with rest of marketing team to execute select sponsorships and event promotions. 
•Manage regular reporting on campaign performance. 
• Project management and facilitation 
•Work with marketing team to coordinate day-to-day activities that lead to the on-time completion of projects and tasks. 
•Provide reporting and analysis as related to marketing efforts and results versus KPI goals

Field Marketing Manager

Ideal Education Group

Area Manager for France, UK, BENELUX and Nordic Countries for both Enforex and Don Quijote Brands.
•Achieve achievement of semi-annual and annual sales targets.
•Manage business: Build and plan the plan that each account will follow.
•Negotiation of commissions and contributions with our partners/clients.
•Analytics, tracking and reporting of results and sales.
•Representative at agency channel fairs: ICEF Berlin and others.
•Visits to agencies within France, UK and Nordic countries

Marketing Account Manager

Alkemy enabling evolution

• Accounts managed include: Coca-Cola, MetLife (Spain and Portugal), Essilor Group, Unicef, Continental.
• Meet with clients to discuss their needs and manage them on a day-to-day basis.
• Present campaign ideas and costings to clients.
• Brief the creative team and strategic who will produce and strategize the adverts and contents.
• Negotiate with clients, solve any problems and make sure deadlines are met.
• Check and report on the campaign's progress.
• Keep in contact with the client at all stages of the campaign.
• Manage the account's budget and invoicing the client.

Marketing Account Executive

Black Limba

•Create & carry out Social Media strategy.
•Create & carry out partnership with Síclo in order to launch sportswear line.
•Helped increase Instagram following by +13k followers since January 2018.
•Create and develop engaging creative concepts to grow engagement and following,
•Manage social media content calendar to ensure all expectations are met.
•Research and compare competitor’s social media strategies and set future goals.
•Handle all influencer outreach and collaborations.
•Write copy for weekly newsletters.
•Handle all international store requests and requirements in order to meet vendor’s expectations.
•Manage all expansion ventures such as Trade shows, showroom and boutique outreach.
•Serve as community manager for both International and Spanish markets.

Marketing Manager

Saks Fifth Avenue

•Write copy and schedule content while meeting all merchant requests.
•Assist and cover all Personal Appearances and events on social Media.
•Work alongside digital team to create a cohesive vision and cross reference content.
•Carry out and evolve current social media strategy.
•Helped increase Instagram following by +300k followers since joining the company, reaching 1 Million Followers.
•Create and develop engaging creative concepts that speak to the brand’s voice and meet vendor’s expectations.
•Manage social media content calendar to ensure all internal and external expectations are met.
•Research and compare competitor’s social media strategies and set future goals.
•Manage day-to-day client relationships.
•Deliver weekly and/or monthly reports results on social media activity using social analytic tools.
•Work alongside digital team to create a cohesive vision and cross reference content.
•Work alongside partnerships to insure all of our partners' social media requirements are met.

Social Media Coordinator

Jennifer Behr

•Create and manage content throughout all social media Platforms
(Instagram, Pinterest, Facebook)
•Manage SEM and SEO strategies.
•Develop online marketing strategy and analyze results.
•Develop and manage influencer relationships.
•Manage all press and wholesale sample requests.
•Compile all press coverage and create reports.
•Secure celebrity placements and develop relationships with celebrity
hairstylists.
•Manage all company imagery.
•Create linesheets for seasonal collections to present to buyers
.•Develop advertising strategy to optimize sales.

Public Relations & Marketing Coordinator

Carolina Herrera

• Assisted with PR events including S/S 2016 Fashion Show, F/W 2016 Fashion Show, Resort 2016 Presentation and other corporate events.
• Helped with seating of guests during the S/S 2016 Fashion Show.
• Helped with seating of guests and social media during the F/W 2016 Fashion Show.
• Assisted with managing and trafficking of samples to major publications and stylists utilizing Fashion GPS.
• Monitored brand credits in fashion editorials and news media and formatted them.
• Pulled samples for editorials and celebrities.
• Organized showroom and sample closets.
• Created and updated social media content calendar.
• Assisted in scheduling Social Media posts utilizing Curalate.
• Updated contact lists utilizing Cision.

Public Relations and Marketing Intern

Editorialist

•Packed/unpacked for photo-shoots.
•Produced look-books and mood-boards.
•Set up for run-throughs.
•Checked in/ checked out pieces.
•Wrote credits for editorials.
•Assisted during photoshoots.
•Updated Pinterest Boards.

Fashion Editorial Intern

Angel Sanchez USA, Inc

•Managed sample trafficking.
•Assisted with editorial and celebrity requests.
•Assisted managing and updating magazine archives.
•Created and updated media and contact lists.
•Arranged and added incoming press into the Press Library.
•Prepared line lists for the upcoming Spring 2015 season.
•Prepared credit sheets for Mercedes Benz Fashion Week.
•Assisted throughout model castings.
•Helped preparing and conducting Mercedes Benz Fashion Week.

Public Relations And Marketing Intern

Highly motivated, creative and results driven marketing professional with eight years of experience. I strive to get things done in the most efficient and best way possible. I am a very organized multi-tasker, able to work independently and as a team in order to achieve the best results.

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