Constructor Academy

- Spearheaded a rebranding initiative, establishing a unified brand identity across all platforms to strengthen market presence and enhance customer perception.
- Grew LinkedIn community followers to an increase of 188% through strategic content and audience engagement
- Co-organized HerHack2024, Switzerland’s largest women-led hackathon, attracting hundreds of participants and industry partners
- Successfully launched three tech courses simultaneously, coordinating cross-functional teams and marketing efforts under tight deadlines
- Executed a strategic ad campaign in Forbes, expertly handling media planning and creative execution to amplify brand awareness among target audiences.
- Directed a collaborative rebranding project, guiding cross-functional teams to achieve a cohesive, updated brand image.
- Developed and launched targeted email campaigns, applying detailed segmentation and strategic content to increase customer engagement and foster loyalty.
- Created and distributed marketing materials for prominent education expos, leveraging Excel for logistics and PowerPoint for impactful presentations, reaching over 12,000 attendees.
- Analyzed key performance metrics via Google Analytics and Google Search Console, optimizing content strategies to boost average page time to 1.52 seconds and drive a 12% increase in application submissions.
- Introduced a series of automated lead nurturing emails, driving a 12% increase in lead-to-customer conversion through educational content.
- Conducted A/B testing on email elements, such as subject lines and calls-to-action, refining the strategy to achieve a 7% improvement in campaign performance.
- Created a monthly newsletter that grew the subscriber base by 30% and elevated reader engagement through engaging content and community-building.

Marketing Communications Specialist

Alvicus AG

- Drove web and IT development initiatives using Miro, Figma, and Webflow, enhancing collaboration and streamlining workflows, resulting in a 15% increase in development efficiency.
- Developed and implemented go-to-market strategies for clients in health tech, fashion tech, and market research, aligning with their unique market demands.
- Managed website content within local CMS platforms, ensuring alignment with SEO strategies and marketing objectives, which boosted organic search rankings and user engagement.
- Constructed a comprehensive content marketing strategy across digital platforms, leading to a 23% increase in followership and heightened brand visibility.
- Produced engaging content that drove a 5.6% boost in LinkedIn engagement, positioning the brand as an industry thought leader.
- Established an online community, expanding the brand’s social media presence by 10% and cultivating an active user base.
- Executed targeted paid ad campaigns for a Health Tech client, optimizing Google Ads and Facebook Ads to achieve higher conversion rates and maximize ROI.
- Utilized CRM tools to nurture leads and strengthen customer relationships, incorporating CRM insights to refine segmentation, targeting, and personalization.
- Coordinated complex cross-border projects, demonstrating superior stakeholder management and cross-functional collaboration, which enabled project completion 25% ahead of schedule and under budget.

Junior Business Development Consultant (internship)

Holmes Place Switzerland

- Consistently exceeded sales targets by at least 11% quarterly, through effective client engagement strategies and a keen understanding of customer needs, driving sustained revenue growth.
- Designed and deployed innovative marketing materials using Canva, Photoshop, and InDesign.
- Led the strategic planning and execution of the Black Friday marketing campaign that cumulated in a 
record-breaking 40% increase in sales compared to previous years.
- Spearheaded a comprehensive mentorship program for new employees, facilitating their onboarding and accelerating their adaptation to company culture and processes.

Rezeptionist

Bindella

- Acted as a bartender, sommelier and waitress 
- Responsible for hot and cold kitchen
- Food orders
- Team organization, planning, and scheduling

Commis Chef de Cuisine @KafiBank

Hotel Eden au Lac

- Commis Chef de Cuisine in einem Fünf-Sterne-Hotel mit 16,5 Gault Millau Punkten
- Verantwortlich für die kalte und warme Küche
- Bestellungen von Lebensmitteln

Commis Chef De Cuisine 

As a bilingual Marketing & Events Specialist with over three years of experience, I have successfully led rebranding initiatives, expanded online communities, and coordinated large-scale events. My passion lies in creating impactful marketing strategies that drive brand growth and foster community engagement.

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