Claudia Marta's Linkedin Analytics

Senior-level marketing executive, member of Romanian management team, with broad expertise in strategic brand development and positioning, distribution agents/dealer channel account management, PR & CSR, customer acquisition & retention, cross cultural & cross functional project management, product portfolio & product launches, segmentation, pricing strategy. Innovative, strategic-minded leader, with a proven capacity to meet and exceed shareholders expectations. Solid 16 years career with strong track record of performance in multinational organizations under very competitive market conditions. Experienced in turn-around projects, launching new products and structuring portfolios, managing P&L, creating and continuously coaching teams for high performance. Strategic planning, brand development and positioning - Identified, analyzed and took advantage of the business opportunities that best suited Western Union as financial services company; increasing the revenue constantly year over year. Distribution Agents/Dealer channel account management – Successfully implemented/designed global, regional and national campaigns for local distribution channels: Banks, Post and Retail. Developed country marketing strategies to get Partners’ buy in and ensure their investment is aligned with company strategic imperatives: succeeded in managing cumulated agents’ budget. Operational excellence, cross cultural & cross functional project management – Successfully managed critical global, regional, national projects involving other peer departments, across all the business, ranging from marketing, finance, sales, global brand teams, consistently delivering on and above targets. PR & CSR – Developed strategic partnerships with strategic financial media & conference organizers, to position Western Union within the financial sector as a powerful and trusted brand; consistently obtained media coverage above expectations, reaching the best results among European subsidiaries.