Claudio Guardiano's Linkedin Analytics

Multilingual Digital Marketing | 10 years experience | Metasearch Specialist for the Hospitality Industry Multilingual professional in Hotel Meta Search Marketing and online distribution, with over 8 years of experience in the travel tech industry. I focus on growing revenue, optimize campaigns, and enhance visibility for hotels and OTAs using effective tools and creative strategies. I have a solid foundation in the travel and tourism industry, focusing on CPA and CPC campaigns on platforms like Google Hotel Ads, TripAdvisor, and Trivago. Skilled in managing advanced campaign management tools like Koddi to deliver ROI-focused results for mid-market and SMB clients. Expertise includes SEM strategies, hotel trading, direct channel growth, and managing OTA partnerships across global markets. My work experiences have provided me with a proven track record of optimizing meta search campaigns for hotel brands, independent hotels, and vacation/short-term rentals, driving higher ROAS and increasing direct bookings sales. I also implemented distribution strategies that reduced OTA dependency while boosting client profitability. By working closely with hotel partners, I was able to achieve revenue targets through detailed trading analysis and creative marketing strategies. - Certificacion Program in Revenue Management for Hotels from CESAE Business & Tourism School. - Certified in Google Analytics 4, with a good grasp of tracking and optimizing digital marketing performance. - Advanced knowledge of digital marketing, hotel distribution strategies, and performance analysis. Living abroad has enriched my understanding of diverse cultures and global markets, enhancing my adaptability and ability to collaborate effectively with diverse teams to achieve shared business objectives. I specialize in helping hotels and travel brands boost their revenue by combining metasearch marketing expertise, data-driven insights, and innovative tools to deliver measurable results. The core of my work is open-mindedness and a collaborative spirit. I believe in embracing diverse perspectives, facing complex challenges, and applying a holistic perspective to deliver innovative solutions. Let’s connect to explore new opportunities, discuss trends in the travel and hospitality industry, or explore potential collaborations where I can apply my existing skills and experience while further developing my knowledge and expertise.