Harte Hanks

Manager of Data & Analytics specialists team for Europe, supporting Marketing with planning and execution of campaigns, data strategy, analytics and reporting;
The role's responsibilities involve the following:
 - Ensuring all the processes are documented and accessible to every team member and client
 - Actively involved in the recruiting process
 - Closely monitoring the learning curve of the new recruits
 - Coordinating projects received from both clients and internal management and making sure resources are allocated correctly and work is delivered according to benchmarks
 - Creating and distributing reports on team activity
 - Investigating issues & reporting overall issue status by interlocking with other teams as needed in order to solve the problems and bring improvements to the current processes
 - Identifying best practices & encourage initiatives
 - Keeping track of the current projects executed across teams
 - Planning resources, reviewing SLAs and improving process flow designs and best practices.
 - Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career
 - Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement
-  Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
- Leading a cross-functional ABM team to drive successful campaigns for key IT clients while also overseeing internal ABM initiatives to increase engagement and drive revenue growth.

Data & Analytics Manager / ABM Lead

Providing in depth database market analysis to all levels of marketing as well as coordinate with Operations Analysts, Campaign Managers, IT personnel to prioritize analyses related to marketing initiatives.
•	Managing technical aspects of key marketing systems (marketing automation, Customer Relationship Management (CRM)) used to generate, distribute, and report on leads. 
•	Analyzing and interpreting what behaviors and patterns make customers successful and more likely to be retained by the company. 
•	Establishing and maintaining scalable processes that ensure best practices in campaign and lead management.
•	Creating and maintaining metrics reports on marketing and sales activities and effectiveness and business impact.
•	Establishing closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
•	Analyzing marketing and sales data to develop insights and make recommendations on areas for optimization.
•	Monitoring and maintain data quality within the marketing database.
•	Evaluating new technologies and add-on applications to improve and optimize marketing team performance.

Marketing Analytics Specialist - Europe

* Develop and plan marketing campaigns to support strategic marketing plans.
* Analyze campaigns and provide recommendation to all campaigns. 
* Assist the segment and campaign manager and coordinate with internal clients to plan and fabricate marketing campaigns.
* Coordinate with clients and prepare schedule marketing activities. 
* Perform tests and ensure precision in campaign implementation.
* Combine Unica Affinium capabilities with PL/SQL and Aginity Netezza improved practices to boost performance in the campaign execution process

Senior Marketing Campaign Developer

Working with clients in order to define and execute the data strategy in support of marketing programs through the strategic use of customer data warehouses and operational marketing systems.
- Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI
- Building effective marketing strategies with other internal partners to optimize client budgets and programs
- Assist in the planing of marketing campaigns 
- Create and manage campaigns through MAT Unica
- Build target groups, list and reports for management
- Assess the quality and the integrity of the database
- Followup marketing campaigns by identifying weakness and strengths, and recommend improvements
- Provide documentation for activities and processes

Database Marketing Strategist - DACH

Support IBM's international marketing activities with campaign analysis (web and database), data extraction and list generation for campaigns related to conferences, publications, membership, and educational products.

Marketing Database Specialist DSC1

Manually enter text or numerical data into databases, spreadsheets or word processing programs

Expert Data Entry & Data Maintenance Agent

As the Data & Analytics Manager and ABM Lead at Harte Hanks, I have over 15 years of experience in delivering data-driven insights and solutions to support strategic marketing campaigns and initiatives for one of the world's largest IT&C companies. I manage and mentor a team of data and analytics specialists, ensuring quality, efficiency, and innovation in our work.

I also oversee the Account-Based Marketing (ABM) discipline for our clients, utilizing data, creativity, and collaboration to drive measurable results and build strong, long-lasting relationships with key stakeholders. My expertise in ABM has proven valuable in driving growth and profitability for the company, and I am passionate about making a meaningful impact in this capacity. My mission is to help our clients achieve their goals and surpass their expectations through the power of data and analytics.

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