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As the Data & Analytics Manager and ABM Lead at Harte Hanks, I have over 15 years of experience in delivering data-driven insights and solutions to support strategic marketing campaigns and initiatives for one of the world's largest IT&C companies. I manage and mentor a team of data and analytics specialists, ensuring quality, efficiency, and innovation in our work. I also oversee the Account-Based Marketing (ABM) discipline for our clients, utilizing data, creativity, and collaboration to drive measurable results and build strong, long-lasting relationships with key stakeholders. My expertise in ABM has proven valuable in driving growth and profitability for the company, and I am passionate about making a meaningful impact in this capacity. My mission is to help our clients achieve their goals and surpass their expectations through the power of data and analytics.
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