Growth Engine X

GTM Engineer

RevGenius

GTM Member

Smartlead

Smartlead Expert

Clay

Clay Expert

Instantly.ai

Instantly Expert

Impulse Hype

Founder

Metalabtech.in

Head of Growth

PhytaZenica

Growth Marketing Manager

Solana Burger Kitchen

CMO of the project

Visualax Ltd

Growth Hacker

I build targeted list with clay | Outbound specialist

Hey👋.

Thank you for taking the time to read about me.

With 6+ years of hands-on experience in GTM engineering, I specialize in building scalable, high-conversion outbound systems using a deep tech stack and cutting-edge automation tools.

Over the past 2+ years, I’ve been an early adopter and active power user of Clay, pushing the limits of what's possible with smart enrichment, AI-powered prospecting, and complex workflows. This has given me unique insights into how to design and execute hyper-targeted campaigns with precision and speed.

🛠️ My Toolkit Includes:

Clay (advanced workflows & enrichment strategies)

Make.com & n8n (for automation orchestration)

Apollo, Instantly, Ocean.io, Smartlead, Apify (for outbound, data, and growth)

Web scraping, data pipelines, API integrations

Copywriting, branding, LinkedIn growth & outreach systems

I work at the intersection of GTM engineering, AI workflows, and sales automation—helping startups, SAAS, and growth teams design predictable outbound machines.

If you're exploring Clay workflows, GTM automation, AI-powered outreach, or just looking to connect with someone who lives and breathes systems and scalability—let’s connect.

Book a free strategy call with : https://tidycal.com/lohitofficial1/business-meeting

Outbound isn’t about reinventing the wheel. 

It’s about stealing smart ideas and adapting them to your own stack.

These are 12 people I keep learning from on how to build better lists, write sharper copy, and design outbound that actually converts:

🦾Eric Nowoslawski
Jed Mahrle
Hans Dekker 
Jesse Ouellette
Enzo Carasso 🧲 
Michel Lieben 🧠 
Bjion Henry
Jordan Crawford
Nick Abraham
Tom Grainger
Brendan Short (The Signal) 
Alex Lindahl

Every post, every thread, every little workflow breakdown, there’s something you can swipe and test.

📌 Reminder: your pipeline is only as strong as the ideas you feed it.

So follow wisely.
Steal shamelessly.
Execute relentlessly.
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Who else would you add to this list? Drop their name below.

🦾Lohit Boruah

Clay Wizard | GTM Engineer, I talk about top tier Clay workflows, Ai Outbound Systems & Ai Agents

Want to send personalized emails to your leads without lifting a finger? 
 
Here's how to automate the whole process in N8N. 
 
Step one, grab all the lead data straight from a Google Sheet, then loop through each lead one by one. 
 
Step two, pull in your email templates also from Google Sheets, and a little code helps match the right template to the right lead. 
 
Next, merge the lead info with the template. 
 
Boom! 
 
Personalized email ready to go. 
 
If you want, you can tweak the message with a quick edit. 
 
Step three, Gmail sends the email automatically. 
 
And to stay safe with limits, add a short wait between each send. 
 
Finally, everything is logged back into a Google Sheet, so you can track who got what. 
 
And that's it. 
 
Leads in, emails out, fully automated. 
 
For more quick Ai automation hacks that save you hours every day, follow 🦾Lohit Boruah

How to use single Google Maps search to find hundreds of verified emails on autopilot using n8n. 
 
Sounds unreal? 
 
Let me show you the workflow that does exactly that. 
 
We start with a webhook trigger to kick things off, then a Google Maps search node runs a query. 
 
Say, hotels in Delhi. 
 
The scraper node grabs all the business URLs from those results. 
 
Next step, clean up. 
 
A filter node removes irrelevant URLs and remove duplicates node keeps only unique ones. 
 
From there, the workflow loops over every URL and a request node fetches the website's content. 
 
The scraper node then pulls out email addresses directly from the page, but we don't stop there. 
 
A duplicate remover node makes sure no email repeats. 
 
A filter node throws out fake or irrelevant addresses. 
 
Finally, all the valid high-quality emails are saved automatically into Google Sheets. 
 
And just like that, one search query gives you a clean, verified list of business emails in minutes. 

follow 🦾Lohit Boruah for more content around GTM

If I had to start freelancing today, I’d bet on LinkedIn. 

Not because it’s trendy.
Because it’s where decision-makers actually spend time.

Here’s exactly how I’d set it up (all free):

1. Automate outreach with Aimfox
Set up smart LinkedIn campaigns to reach the right people while I sleep.

2. Build authority with content
Post 3x/week about my ICP’s problems, my take on them, and how I solve them. 
Personal branding = inbound leads over time.

3. Use Calendly for booking
Every DM or reply funnels to a clean link → no back-and-forth.

4. Record calls with Fathom
So I can replay, study, and improve my sales game. 
Every missed deal = a free lesson.

Simple stack, no fancy hacks. 
Just consistent action.

Freelancers don’t need 20 tools or a 10k budget.
They need a repeatable system that creates conversations → calls → clients.
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What’s the one thing on LinkedIn that’s actually working for you right now?

Your tech stack is a reflection of your thinking.

Most people collect tools.

Operators design systems.

This is why one team runs 10 tools and struggles, while another runs the same 10 and compounds.

Because tools don’t create leverage on their own.

Leverage comes from the way you connect them.

→ Data feeds signals.
→ Signals feed sequences.
→ Sequences feed conversations.
→ Attribution feeds learning.

That loop is Allbound.
And the smarter it runs, the less you chase.

Here are 50+ tools mapped by category.
Not to overwhelm you.
But to remind you that your stack is your strategy.

Save this.
Design your system.
Then let the stack work for you.
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Follow 🦾Lohit Boruah for more systems that turn outbound into art.

50+ Allbound tools

Clay just dropped 3 big updates for outbound.

Simple, clear, and built to save you time:

1. Sculptor AI co-pilot for GTM

You can now talk to Clay in natural language.

“Give me a list of CEOs at mid-stage healthcare companies in SF with their work emails.”

“Look at my closed-lost deals and tell me the top reasons accounts didn’t buy.”

It builds workflows, enrichments, and analyses for you in minutes.

2. Audiences, no more row limits

The 50K row cap is gone. 

You can sync millions of records from your CRM into one single table.
Stack multiple signals like fundraising, hiring, product usage, or social engagement.

This helps you create very sharp segments without moving data around in different places.

3. Sequencer campaigns inside Clay

You don’t need separate tools for sending now.

Take your enriched data → launch email campaigns directly from Clay.
Built-in personalization, strong deliverability, and full tracking included.


Clay is slowly becoming one full platform: from building lists, to segmenting, to sending.

Clean, fast, and easy to run at scale.
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Which of these three would you try first?

Clay new updates

How I cut my no-show rate 50% by this one tweak.

No-shows eat time, wreck momentum, and kill pipelines. And, chasing “are you still joining?” emails feel desperate.

For me, the fix was simple:

Don’t just book the call → layer touchpoints to warm them up before the meeting.

Here’s what worked:

📌If the first touch was email:

Connect with them on LinkedIn immediately after they respond.

Send a short note: “Appreciate you taking the time to chat. Excited to learn more.”

A few hours before the call, drop a friendly reminder to the DM: “Looking forward to our call today, will you be able to join?”

📌If the first touch was LinkedIn:

Book the call right there.

Follow up with a calendar invite + quick value add (a PDF, case study, or short Loom).

Day of the call, send a soft nudge: “Hey, are we still good for later?”


That extra touch turns a cold “calendar slot” into a warm conversation they actually show up for.

It’s not rocket science.
It’s just respect + relevance.
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What’s your go-to move to prevent no-shows?

Follow 🦾Lohit Boruah for more content around GTM.

There was a time outbound felt like building, experiments, wins, momentum.

Then it started feeling like maintenance.

Inbox warm-ups.
DNS checks.
Deliverability tests.
Sequence audits.
A/B reports.

Half my day went into keeping the system alive instead of running it.

And I’d catch myself thinking…
When did outbound stop being creative and start feeling like IT support?

It wasn’t the volume that drained me.

It was the constant context switching, the small moving parts that quietly break everything.

That’s where Saleshandy made sense.
It doesn’t give you “another tool.”

It gives you one stable workflow, end to end.

→ Setup inbox + warm-up
→ Find leads
→ Launch sequences
→ Track replies, all in one flow

Cold email shouldn’t feel like troubleshooting every morning.
It should feel like execution with rhythm.

Saleshandy brings that rhythm back.

The friction, the micro-errors, the burnout from keeping 10 things aligned?
Gone.

Now it just works.

And you can focus on writing messages that deserve replies.

👉 What’s the one workflow in your outbound you’d automate first if you could rebuild from scratch?

The difference between closing the deal and losing it? How you handle the pause.

That silent moment when the prospect says…

“Let me think about it.”
 “We’ll revisit next quarter.”
 “Can you send me the pricing?”

Most people panic.
They start explaining more.
Talking faster.
Trying to “convince.”

But persuasion isn’t volume.
It’s composure.

The pros don’t chase.
They slow down.

They use what I call “The Objection gambit”
Acknowledge → Clarify → Reframe.

Here’s how it works ↓

1. Acknowledge (respect their reality)
Objections aren’t rejection. They’re just data with emotion attached.

“Totally fair, I’d want to think it through too.”

Acknowledgment lowers tension.
It shows you’re confident enough not to push.

That single sentence rebuilds trust faster than any pitch deck ever could.

2. Clarify (find the truth under the words)
Most objections aren’t “no.”
They’re not yet.

So instead of defending, get curious.

Ask calmly:
“Just so I understand, is it the timing, the budget, or something else that’s making you pause?”

You’ll be shocked how often “budget” is just code for fear.
Fear of risk. 
Fear of wasting time. 
Fear of being wrong.

3. Reframe (turn resistance into reason)
Once you know what’s real, you don’t push harder.
You pivot smarter.

You align with logic and empathy.

“That’s fair. Most of my clients felt the same, until they realized waiting a quarter cost them more in missed leads.”

Or:

“That’s exactly why I offer a short pilot, to test results before committing.”

You’re not arguing.
You’re helping them see it from a safer angle.
That’s persuasion without pressure.

_ _ _
Handle the silence with calm.
Respond with reason.

That’s how pros turn “let me think about it” into “let’s do it.”
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If you run an agency, freelance, or sell your own service, save this.

Because your next close won’t come from saying more…
It’ll come from saying less, but meaning it.

Follow 🦾Lohit Boruah for more content around GTM content.

If you were building a modern sales system from scratch today,
you’d ignore 90% of the “expert advice.”

Not because it’s wrong, but because most of it assumes you already have a team, budget, and a dozen integrations.

In reality, what matters is structure.

Every scalable GTM system runs on seven connected layers…each one turning signal into sale.

Here’s the 7-layer GTM stack blueprint 

Layer 1: Signal Intelligence

Purpose: Capture buying intent before prospects reach out.

Signals to track:
 • Website visitors (Koala, free tier)
 • Content engagement (consistent likes/comments)
 • Job changes in your ICP (LinkedIn Sales Navigator)

Layer 2: Data Foundation

Rule: If the data isn’t in your CRM, it doesn’t exist.

Use tools like HubSpot + Apollo for enrichment, and tag every contact with:

 • Pain point (from their content/posts)
 • Budget tier (company size proxy)
 • Urgency (based on buying signals)

Layer 3: Orchestration

Purpose: Automate motion, not effort.

Workflows to standardize:

- New signal → auto-enrichment → CRM
- High-intent visitor → Slack alert → personalized outreach
- No reply in 3 days → follow-up sequence
- Meeting booked → auto-generate prep brief with AI

Layer 4: Personalization

Personalized outreach consistently outperforms generic messaging.

A simple 3-step research process works best:

1. Review last 3 LinkedIn posts
2. Check company news
3. Find one problem you can solve

Example:

“We help companies with GTM strategy.”
“Saw your post about pipeline conversion dropping. We built a system that fixed that exact issue for [similar company].”

Layer 5: Engagement

Focus on the channels where your ICP actually responds:

- LinkedIn → Consistent posting + comment engagement
- Email → For intros and follow-ups
- Calls → Recorded and reviewed for improvement

Layer 6: Intelligence

Weekly performance audit should include:

 - Which messages got replies
 - Which objections repeated
 - Which sources led to deals

Even a simple Notion dashboard is enough if you update it consistently.

Layer 7: Enablement

The layer most teams overlook.
Document and improve in real time:

 - Record every call
 - Study lost deals, not just wins
 - Maintain a swipe file with your best messages, objections, and case studies

A strong enablement system ensures every lesson compounds, across people, campaigns, and quarters.
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If you had to fix one layer first, where are you starting?

Follow 🦾Lohit Boruah for content around GTM.

7 essential layers

The real problem with product launches:

 Everyone’s making noise.

 Almost none of it is relevant to you.

Your feed gets flooded.

 Your inbox gets spammed.

But the handful of launches that actually signal buying intent?

You miss them, or catch them too late.

Here’s how I’m fixing that 👇

1. Start With a Signal

I use a simple webhook that listens for new product launches.

The moment a company ships something:

Explorium kicks in as the research partner.

It instantly pulls:

Company size & industry
Funding & growth events
Recent news & key triggers

2. Decide How Deep To Go

No employee-level data?

AI drops a solid, context-aware email your team can send right away.

Employee profiles available?

 The workflow digs deeper → merges profiles + research → AI writes 

personalised, context-rich outreach for each contact.

3. Get Action-Ready Intel

All of this flows straight into Slack:

Who launched
Why it matters
Who to contact
Pre-drafted outreach (ready to hit send)
No more noise.
 
Just qualified opportunities on your team’s radar in real time.

And this isn’t just for product launches:

Demo requests
Event signups
Inbound leads
Competitive tracking

Same system. Same speed. Same precision.

Why It Matters

Outbound used to mean “react when you find it.”

Now it means “act while it’s hot.”

Speed + personalisation aren’t nice-to-haves anymore.

They’re the difference between being ignored… and starting the right conversation.

follow 🦾Lohit Boruah more content around outbound in GTM.

Nothing kills momentum faster than writing a solid cold email… and realizing it never made it to the inbox.

Spam filters ate it alive.

Happens more often than people admit.

That’s the #1 killer of most outbound campaigns.

It’s not your list. 
It’s not your offer.
It’s deliverability.

And that’s why I’ve been screaming at the top of my lungs about infra.
Your domains, warm-up, rotation, this is the stuff that decides whether your email even gets a chance.

Tools like Saleshandy make it obvious.

Instead of leaving deliverability to chance, they bake it in:

– Unlimited inbox warm-up
– Smart sender rotation (so no domain gets fried)
– Inbox Radar tests before you send

Think of it like prepping your car before a long drive.

You don’t just turn the key and hope it works.
You check the tires, fill the tank, test the brakes.

Cold email works the same way.
Prep the infrastructure → your copy gets a chance to shine.

👉 What’s been your biggest cold email headache lately, spam, replies, or data quality?

Follow 🦾Lohit Boruah for more daily content around GTM

For the longest time, I was making the same mistake.

 Spray a bunch of cold LinkedIn invites… and hope for the best.

Meanwhile, my real opportunities were sitting right in front of me.

People already commenting.

 Dropping likes.

 Engaging with my content.

And I wasn’t following up.

 Which basically meant leaving warm leads on the table.

That’s where Aimfox flipped the script for me.

 Here’s how I use it now 👇

1. Commenters → DMs

 Anyone who comments on my posts (or niche influencers’ posts) gets pulled into Aimfox.

 I launch a campaign with context:

 “Hey {firstName}, saw your comment on [topic]. Curious to hear your take.”
 Result → Warm intros, not cold pitches.

2. Post Engagement → Niche Lists

 Likes + reactions from targeted posts = instant, high-intent list.

 No more guessing in SalesNav. I build around people who’ve already raised their hand.

3. Multi-Account Campaigns

 Managing clients? Aimfox lets me run campaigns across profiles at once.

 Every reply goes to the Unibox. Zero missed conversations.

Feels natural.

 Feels personal.

 And it starts conversations that actually go somewhere.

The real win?

 I don’t have to chase notifications or dig through tabs.

 Aimfox pulls it all into one place, so I scale without losing the human touch.
It’s not about sending more messages.

 It’s about talking to the right people at the right time.

👉 What’s the most underrated warm audience you’re sleeping on?

Taplio

🦾Lohit Boruah's Linkedin Analytics

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