Cliff Medney's Linkedin Analytics

Brand IP, Original IP - Wide Ranging and Actionable, Investment Grade Thematic Content! Agency creative, corporate director, entrepreneur and over a decade as a 501c3 board member. And, while experience and achieving defined metrics of success (KPI's to ROI's) are part of the story; today, emotion, empathy, real understanding and REAL collaboration are code for connecting in life and for brands. More than ever, brands require messaging, relevance and advocates who get the human in all of our daily digital-ness. Found my way into the business of "commercial creativity" because insights, strategy, evocative and purposeful stories (thinking/language) are the foundation of sustainable brand solutions... Today's data infused "insight" economy has provided more diverse opportunity than I ever could have imagined 25+ yrs ago leaving Nabisco. Relevant POV: Love and leverage social media as an influence platform, written and spoken extensively on emotional branding and strategic creativity for Age Age, Brand Week, Media Post, iMedia, featured in the New York Times and on PBS. Served on outstanding not for profit boards including the Point of Purchase Advertising Institute (POPAI), the National Center for Missing and Exploited Children and in advisory/support capacities to several organizations. Advanced Degree in: White labeled, NDAed, Collaborative (helicoptered in) Creative + Strategic Content!