MediaOne.Digital

Key Responsibilities:
• Craft & manage high-performing digital campaigns across programmatic DSPs & platforms 
• Implement & optimize technical aspects of campaigns (tagging, targeting, reporting)
• Utilize AI-powered marketing tools & platforms for campaign optimization & audience insights
• Generate insightful reports in Google Data Studio & custom formats for actionable insights
• Drive email campaign success with KPI-based strategies, segmentation, & A/B testing
• Champion SEO optimization for maximum organic reach & visibility
• Foster deep client relationships, ensuring contract renewals & revenue growth
• Prioritize tasks, meet deadlines, & adhere to team principles
• Train & mentor colleagues, sharing knowledge & expertise

Skills & Expertise:
• AI-Powered Marketing Technologies & Platforms
• Programmatic Advertising (DSPs, Platforms)
• SEO Optimization
• Google Ads & Analytics
• Campaign Management & Reporting
• Email Marketing & Automation
• Data Analysis & Visualization
• Client Relationship Management
• Project Management & Prioritization
• Teamwork & Collaboration

Associate Vice President Digital Performance

• Second Mile Service: I go beyond standard deliverables, proactively anticipating needs and exceeding expectations.

• Full-Cycle Campaign Management: From concept to analysis, I own the entire campaign lifecycle across programmatic display, native, pre-roll video, Google Ads, and more.

• Technical Optimization: I implement and fine-tune campaign tagging and targeting for maximized reach and relevance.

• Data-Driven Insights: I translate complex data into actionable insights through compelling reports in Google Data Studio and custom formats.

• Email Marketing Mastery: I leverage KPIs, segmentation strategies, and A/B testing to drive stellar open and click-through rates.

• SEO Expertise: I ensure campaigns capitalize on organic traffic via strategic optimization.

Associate Media Director

• Meeting client's expectations with Second Mile Service. 
• Full campaign management including proposals, generation, SEO, and monitoring across various DSPs and platforms including programmatic display, native, pre-roll video, Google Ads, and more.
• Implementing and optimizing technical campaigns including tagging, and targeting. 
• Generating analytics reports in Google Data Studio along with other custom reports.
• Managing email campaigns using KPI’s, segmentation strategies, and A/B testing of subject lines leading to higher open and click-through rates.
• Specializing in SEO optimization

Digital Marketing Manager

•	Full campaign management including proposals, generation, SEO, and monitoring across various DSPs and platforms including programmatic display, native, pre-roll video, Google Ads, and more.
•	Generating analytics reports in Google Data Studio along with other custom reports. 
•	Managing email campaigns using KPI’s, segmentation strategies, and A/B testing of subject lines leading to higher open and click-through rates.

Digital Marketing Consultant

Used Equipment Guide

•	Founding employee of a high profile startup that started as a side project at dieseljobs.
•	Collaborated on the business plan that closed a $3 million seed round in 2018 from 10 strategic, non-traditional investors including the largest Caterpillar, John Deere, and Peterbilt dealers in the world: https://bit.ly/2S7BG1H  
•	Responsible for managing a $1M+ annual marketing budget.
•	Worked to lower COGS; through strategy changes and new products, margin started at -200% and ended at 75%.
•	Creating the UEG branding, voice, and projecting it across all marketing channels, digital and traditional.
•	Analyzing marketing data using MySQL and Google Analytics to better drive results.
•	Managing a team of up to 2-3 employees.
•	Teaching dealers about the power of having direct traffic and closing sales during this process.

Director of Marketing

dieseljobs.com

•	Started as employee two at what became a highly profitable industry name.
•	Managing $300k yearly marketing budget across multiple digital channels.
•	Creating and projecting dieseljobs brand and voice.
•	Constantly analyzing results to optimize marketing spend.

Marketing Manager

Diamond Brand Outdoors

•	Efficiently handled social media marketing strategies for all stores, including email campaigns.
•	Proficiently served as a company buyer in charge of paddling, hard goods, and rush orders.
•	Analyzed inventory and supervised the company's Open-To-Buy initiative.
•	Played a lead role in determining the items and products that should be featured in sales.
•	Started as an intern during graduate school and worked my way into a variety of positions.

Social Media Director - Buyer - Sales - Intern

Camp Rockmont

Director of Water Ski Program

Mars Hill University

Area Director  Residential Director  Residential Advisor

NAPA Auto Parts, Mountain Quest Service and Supply

Internship

My marketing toolbox? Every hat imaginable. I've helped turn a fledgling start-up into a profitable industry player, crafting the business plan and securing multi-million dollar funding for another innovative venture. Through these journeys, I've honed my skillset across the entire marketing spectrum, from strategic planning to execution and analysis. This versatility and hands-on experience empower me to tackle any challenge and deliver impactful results.

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