SSCG Media Group

•	Campaign planning, pitch and tactical execution for omnichannel media campaigns, $40MM+ spend.
•	Continuously engaged with clients on project updates, performance metrics, upcoming initiatives, and identified new opportunities for collaboration.
•	Managed complex audience segmentation efforts, direction of full funnel targeting.
•	Project Management for all programs, including creative planning, tracking and mapping.
•	Assessed ROI to implement campaign optimization and market competitive analysis to remain market leader. 
•	Evaluated and launched new, innovative AI programs with media partners. 
•	Translated market research into actionable insights for campaigns and programs.
•	Managed and mentored Assistant Planners, providing guidance and onboarding.

Senior Planner, Multichannel Media

WUSA-TV

•	Project management and client liaison for digital, on-air, promotional campaigns, 50+ active clients. 
•	Rigorously analyzed performance metrics to optimize campaign efficiency. 
•	Engaged daily with clients on creative asset delivery, ROI reporting, and finance collections. 
•	Counselled clients on upsell, cross-sell opportunities and makegood offers for business growth and retention.

Account Manager

The Advantage Software Company

•	Trained domestic and international advertising agencies on media software platforms. 
•	Managed roster of 12+ simultaneous client implementations, ensuring seamless onboarding, training. 
•	Partnered with senior client stakeholders to assess logistical/technical needs, resulting in a customized UX workflow recommendation.
•	Documented all implementation and client feedback throughout onboarding, training and launch.
•	Recognized product upsell opportunities during client trainings/meetings and successfully pitched and landed or collaborated with relevant teams.

Media Specialist/Agency Media Trainer

WXII 12  Triad CW

•	Developed existing/new client investment by identifying opportunities for account expansion in in OTT, Programmatic, Event and Linear/Traditional media.
•	Hosted stakeholder presentations focused on market and competitive research.
•	Performed outbound cold calls and qualified leads to generate opportunities.
•	Led brainstorming sessions to enhance brand positioning and promotional efforts. 
•	Monitored and anticipated industry trends, competitor activities to leverage for valuable client insight strategies.
•	Analyzed OTT/Programmatic reporting and optimized campaigns to deliver on expectations

Account Executive

Trone Brand Energy

•	Managed $10MM+ media plans across Social, Search, OTT, Programmatic DIgital, Cinema, Radio, TV, OOH (Outdoor), Transit, Streaming, and Print. 
•	Industry verticals: Retail gaming, Healthcare, Education, Luxury retail, Government services, Industrial
•	Spearheaded integrated media planning and new product launches across various U.S. markets. 
•	Provided quarterly ROI presentations and implemented optimization strategies. 
•	Executed syndication co-op procedures for national broadcast network.

Senior Media Planner/Buyer

Shift Now, Inc.

- Executed multi-channel media campaigns across billboards, radio, TV, cinema, and print, managing annual budgets of 1.5M+. 
- Led contract negotiations, campaign execution, and ROI reporting. 
- Trained staff on emerging media trends and on boarded/managed Media Coordinators.

Media Planner/Buyer

Dick Broadcasting Company, Inc.

WKRR Rock92/WKZL 107.5FM- Sales and Research Coordinator

Dynamic and Results-Driven Marketing and Media professional highly skilled in Omnichannel Tactical and Strategy. 
I thrive in client-facing environments and enjoy building rewarding, positive and solution-oriented relationships.  
Proven success in developing and executing strategies involving Linear TV and Radio, Experiential, OOH (Out of Home), Point of Care/Point of Sale, Programmatic Digital, SEM, Social, Podcasts, CTV, Streaming and OTT.  
* Account Executive, Account Management
* Team Leadership and Management
* Media Buyer, Media Planner
* Media Investment/Billing/Collections
* Sales Pipeline Development and Delivery
* Full-funnel Multichannel Branding
* Project Management
* Market and Competitive Research
* Analytics/Reporting
* Contract Negotiation
* Planning and Execution of Product Launches and Tactic Launches

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