Vital Design

Lucky enough to work at one of the top agencies in the country, building digital marketing strategies for some of the best clients around:

- Run digital marketing department for 80+ person digital agency
- Responsible for digital marketing strategy creation for retainer clients 
- Oversee 50+ clients on a monthly retainer basis
- Manage digital marketing team of 35+ people 
- Craft digital marketing strategies to hit monthly lead generation client goals.
- Implement best practices in SEO, CRO, PPC, video, email, webinars, and social media
- Consult with client sales teams to improve lead management and lead-to-quote ratio
- Help grow digital marketing dept from 0 to 40 clients (and 1 to 20 people) over 3 year period
- Create process, structure, and technology stack to scale department
- Help manage agency partnership programs with vendors (HubSpot, Pardot, Google)
- Conduct sales presentations and write proposals/estimates/SOWs

Director of Digital Marketing

Oversee all account management activities and manage multiple client accounts.

- Managed 30+ website design & development projects from start to launch
- Responsible for UX, SEO, and conversion strategy on client website design projects
- Manage digital marketing retainers focused on lead generation
- Implement best practices in SEO, CRO, PPC, video, email and social media marketing
- Conduct sales presentations and write proposals/estimates/SOWs
- Production scheduling of team resources on a daily/weekly basis
- Manage miscellaneous traditional marketing projects (branding, print, events, pr)
- Oversaw several other account managers

Director of Accounts

Measured Progress

Coordinated marketing strategy for Datawise product marketing team. 

-Managed website re-design strategy
-Event marketing strategies
-Sales planning support
-Print collateral management
-Copywriting (print, web, email)

Product Marketing Specialist

WhatsWhat.me

Manage Digital Marketing Strategy activities, including:

- Manage Team Resources including Graphic Design and Web Development
- Conversion Rate Optimization
- Website User Experience Improvement
- Search Engine Optimization Strategy
- Pay-Per-Click Advertising
- Copywriting (print, web, email, blog) 
- Social Media Marketing Strategy
- Marketing Communications Strategy
- PR/Media Relations Strategy Support
- Investor Presentation Creation

Digital Marketing Director

MicroArts Creative Agency

Responsible for managing marketing, promotions, branding, website and product development experience for multiple client accounts.

Manage budgets, timelines, daily operations, company resources and nine person creative team in an organized manner to ensure client goals are exceeded.

Proven ability to lead multi-functional teams to drive successful project completion.

Drive communications strategies through social media marketing, event planning, print advertising, internet marketing, public relations, website design, e-commerce, branding and e-mail marketing.

Assist in management of public relations campaigns for B2B and B2C clients including press release drafting, media list creation, press pitching, and press event coordination/management.

Manage and implement marketing communications strategies for the following industries: Consumer Products, Business-to-Business, Education, Healthcare, and Non-Profit Organizations.

User Experience Analysis - Conduct website user experience analysis through analyzing Google Analytics trafﬁc data in order to better understand how visitors interact with website. Create conversion funnel based on user experience review and analysis.

Copywriting - Develop internal blogging strategy to establish thought leadership. Specialize in SEO copywriting and marketing communications. Draft search engine marketing strategy for client accounts, specifically search engine optimization (SEO) and pay-per-click (PPC) advertising.

Strong record of success in new business development 
   - Developed new business proposals/recommendations
   - Delivered 30+ client presentations

Account Executive

Digital marketer responsible for the strategy and execution of digital marketing tactics - Search Engine Optimization (SEO), Pay-Per-Click (PPC), Conversion Rate Optimization (CRO), blogging, email marketing, social media marketing, and video.


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