Mikulin Media Shop Ltd.

Growth Consultant

Buoy

Advisor

Siena AI

Angel Investor

Stay Ai

Shoelace

Chief Strategy Officer (CSO)

Kulin

Acquired by Versett/CBTW January, 2023

Managed growth marketing, creative, and email teams to ensure successful project delivery. 

Advised teams and clients at high-level on daily basis, while proactively identifying strategic opportunities to drive growth for clients and agency.

Key Contributions:

- Successfully grew team to 30 full-time employees and generated $800K in EBITDA with $3.25M accounts receivable by end of 2022.

- Established one of the top performance marketing agencies in North America that supports the sustainable growth of ecommerce brands from around the world.

Co-Founder / Partner

Oddit

Co-Founder

Lunar Solar Group

Director, Paid Social + Analytics

ZGM Modern Marketing Partners

Led development of digital strategy for conversion-focused and social cause campaigns while collaborating with all teams. 

Led post-campaign client presentations to review results and provide insights for future campaigns. Mentored and supported two digital coordinators, ensuring work aligned with company's values and added most value for clients.

Key Contributions:

● Developed effective multi-channel digital strategies, including SEM and paid social media execution, campaign optimization, funnel development, creative recommendations, and event tracking.

● Created Google Data Studio dashboards to facilitate campaign tracking and performance analysis and implemented for all clients.

Digital Marketing Director

Digital Strategist

DDB Edmonton

Maintained consistent coordination with media, accounts, and creative teams to develop several ad campaigns and crafted digital strategies that complemented overall campaign objectives.

Implemented Google Data Studio dashboard reporting system for all clients to facilitate campaign tracking and analysis.

Key Contributions:

● Mentored and trained co-workers and junior strategists to improve their skills and knowledge of digital marketing best practices.

● Worked with diverse range of clients, including VW Canada, Government of Alberta, EPCOR, City of Edmonton, Champion Petfoods, and Interior Savings Credit Union, delivering exceptional digital strategies and achieving their campaign objectives.

I am a growth marketer and advisor with over 18 years of experience in helping ecommerce brands scale their revenue. I have a background in mechanical engineering and a passion for branding, social media, and community-building.

As an advisor and angel investor for several brands and startups, I bring years of experience, unique ideas, and a massive Rolodex to the table. Notably: Siena AI, Stay AI, De Soi, and Buoy.

I have generated over $750M in revenue for my clients, managed over $100M in ad spend, and invested in six promising startups.

My mission is to empower ecommerce brands and startups to grow sustainably and authentically, by creating engaging and loyal online communities.

I also advocate for workplace mental health.

I am always eager to learn new skills, explore new challenges, and collaborate with other passionate and innovative professionals.

Please feel free to reach out anytime! Always there to help where I can.

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