Cat Maxwell Smith, MSMR's Linkedin Analytics

With over 20 years of experience in market research and data insights, I am a creative problem-solver who applies curiosity and strategic thinking to drive business decisions. As a Fractional VP of Insights, I offer flexible and customized solutions for short-term projects or contract work, helping organizations find and tell powerful, people-centric data stories that answer their key questions. I am passionate and experienced in leading and mentoring teams, managing stakeholders, designing and conducting qualitative and quantitative research methods, analyzing customer data, generating ideas, and consulting on product development and change management. I am also an enthusiastic life learner, currently focusing on psychological theories of neuro-plasticity, influence, change, and growth mindset. As a member of the board of advisors for the MSMR program at The University of Texas at Arlington and volunteer for the Qualitative Researchers Consultants Association, I am also committed to increasing the awareness and impact of the market research field.