Mini Media Marketing

Clients hire me to create an effective and intentional organic social media strategy and social media copy for their brands to raise awareness, build trust, and enhance credibility! 

I have proven social media marketing success in B2B, higher education, tech, public health and more.

Current Client Roster: Currently in higher ed social media marketing supporting social strategy and writing social copy for a prestigious medical school.

Learn more about me at codishaa.com

Freelance Social Media Strategist & Community Manager 

Rhythm

Helped to develop social media strategy and content ideation for COREtec floors social media channels

Developed a community management playbook and social media reporting for COREtec brand

Contract Senior Social Strategist

GitLab

Freelance Social Media Copywriter 

IKONA Health

Increased followers by 7% from the previous six months.
Achieved a 13,000% increase in post impressions compared to the prior six months.
Secured a 6% increase in unique visitors to the IKONA LinkedIn page within six months.
Managed and published original social media content for the IKONA Health LinkedIn page.
Managed and engaged with a community of over 1,000 followers on LinkedIn.
Conducted a thorough social media audit to create new content pillars.
Acted as the public voice of IKONA, directly engaging with users on social media channels, responding to inquiries, and participating in conversations.
Worked closely with kidney disease researchers to develop educational social media content.
Collaborated with the CEO of IKONA to create social media promotional posts for monthly LinkedIn webinars.
Crafted an employee engagement initiative to promote company content sharing via Slack.
Developed social media report dashboards using Google Analytics for content analysis.
Provided social listening services and reports to identify growth opportunities and improve customer experience and performance.
Contributed to an increase in IKONA's share of voice and overall sentiment, enhancing engagement through comments, shares, and reposts.
Successfully used the Monday project management tool to plan and organize social media content and assets.
Established internal content generation processes and guidelines.
Stayed current with social trends, marketing techniques, industry standards, and tech innovations to create effective content supporting team goals.

Freelance Social Media Strategist 

UC San Diego

First in-house full-time social media manager to lead social media strategy and enrollment management social media campaigns for UC San Diego Admissions social media profiles.
Instagram, Twitter, Facebook, and YouTube
Organically increased Instagram following by 40% in one year and a half of hire.
Elevated social media engagement by 300% over 6 months.
With a new social media strategy in place and alongside email marketing, I helped garner 400 more scholarship sign-ups in the year 2020.
Created and pushed for a job opening to hire the first social media intern to work under my supervision in order to push out more social content on channels.
Collaborated with the web design team, communications, and marketing to create social media assets for recruitment campaigns. 
Project managed multiple moving projects throughout recruitment and yield marketing campaigns
Used Asana to organize, plan, and create content with the content team 
Collaborated with web design team, communications, and marketing to create social media videos, graphics, and general posts for yield campaigns. 
Lead student workers in developing a social media plan for generating content intended for Admissions' social media platforms and recruitment/yield campaigns.
Attended and provided LIVE social media coverage for webinar events to support recruitment and yield campaigns.
Worked closely with Admissions Officers to create social media content for the “Ask an Admissions Officer” Instagram Story series, directly engaging prospective students.
Initiated collaboration between campus departments and programs to source content for Admission social handles. 
Cultivated prospective student, current student, and alumni communities through influencer campaigns and community-building initiatives

Enrollment Management Social Media Specialist

ŌURA

Provided online customer service support for Oura social media communities during the busy holiday season, responding and triaging over 20+ customer tickets a day.

Freelance Community Manager

Catchafire

I created social media strategies for nonprofits, ran paid ads, and offered social media consulting. 

I have always been passionate about giving back to the community. Recently I started lending my digital marketing expertise to non-profits across the country to mentor them on best practices for social media marketing, community management, running paid social ads, digital marketing and branding.

Social Media Marketing Volunteer

UC San Diego Health

- Generated, edited, published, and shared daily content (including original text, images, and video) to foster meaningful connections and encourage community engagement.
- Led the development and execution of Instagram strategy.
- Established and developed brand guidelines for Instagram posts, stories, and features.
- Produced monthly social media reports for the institution.
- Collaborated closely with the Social Media Strategist to design and implement strategies across all social media channels.
- Planned and managed social media campaigns for various clinical programs.
- Assisted with community management of UC San Diego Health's social media profiles.
- Analyzed and reported on social media performance, adjusting strategies and optimizing content to meet objectives.
- Monitored, measured, and analyzed the success of all social media initiatives to deliver insightful reports.
- Collaborated with writers and designers to ensure content was informative, visually appealing, and aligned with brand goals.
- Wrote, produced, and edited engaging digital content, ensuring strategic messaging, accuracy, and adherence to grammar, spelling, and punctuation standards.
- Developed, brainstormed, and edited engaging digital stories, messages, and visuals that followed the organization’s brand standards and communication style guidelines.

Social Media Manager

*Coordinates and manages distribution of marketing collateral. 
*Researches best marketing tactics for clinical programs to increase reach.
*Aids in the planning and execution of tactical marketing plans and advertising campaigns. 
*Helps create ideas for marketing initiatives utilizing data and research. 
*Oversees event happenings and acts quickly to resolve problems.

Marketing Coordinator

UC San Diego Extension

*Planned, developed, and implemented basic marketing and communications strategy for clients.
*Drafted promotional or marketing materials in conjunction with the creative team.
*Worked on marketing program events and assists in conducting basic market research.
*Created project and campaign briefs appropriate for clients and planning.
*Managed marketing and communications tools.
*Provided project management assistance for all client work. 
*Advised clients on best marketing practices in order to increase enrollment. 
*Researched best marketing initiatives for clients based on an analytical approach.

Marketing Specialist

Magnetic Creative

*Managed Magnetic Creative's social media content calendar as well as client calendars. 
*Developed social strategy for 5 social platforms (FB, Twitter, IG, Snapchat, Linkedin, Pinterest).
*Photographed and edited photos to be used for social media and blog postings.
*Researched and implemented beneficial social media strategies for clients.
*Performed in content creation and strategic implementation.
*Drove relevant traffic and leads from our social media presence.
*Analyzed performance metrics to increase productivity of costs.
*Tracked measured and analyzed all initiatives to report on Social Media ROI.
*Created and maintained the social media content calendar of 3+ clients.
*Provided community management for clients
*Organically increased following and engagement of MAG's social platforms by 75% in one year.
*Instructed 2 social media marketing classes for entrepreneurs at the Temecula Chamber of Commerce
*Developed internal company newsletter 
*Created YouTube strategy in turn helping the company gain 2K views in over 2 months.
*Based off of the social media strategy I put into place, Magnetic Creative was featured as one of the top agency instagram feeds to follow: https://blog.wunderlandgroup.com/10-agency-instagram-feeds-you-should-be-following

Social Media Marketing Coordinator

I am an experienced top-of-funnel social media marketing professional. I've leveraged my creativity over the past 8 years to help businesses stand out and captivate their audiences through strategic online brand building, social media strategy, and proactive community management. 

My style: I'm a no cookie cutter, no BS marketer. I will not tell you what you want to hear. I will tell you what you need to hear to level up your social footprint.

My philosophy: If you're looking for someone whose only obsession is creating and sourcing trendy and meme-ified content, I'm not the social marketer for you. I build social strategies with intention, with realness, and with purpose. Memes can come later. TRUST me on this one!

I have 8+ years of experience developing organic social media strategies and tactics for various industries, including health/wellness, entertainment, higher education, small business goods/services, B2B, public figures, tech SAAS companies, and public health campaigns with results to prove it.

Outside of my love for social media marketing, I am a music junkie, athlete, people lover, and beach fiend. I also love watching game shows and was recently a Wheel of Fortune contestant :).

If you're ready to take your social media presence to a new level and make a REAL impact email me at minimediabiz@gmail.com
🎉

If you'd like to see my portfolio, please email me 🙏🏾

Taplio

Codi J.'s Linkedin Analytics

Codi J.

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