Kynship

We started this because we saw the transactional nature of influencer marketing today as just scratching the surface. No agency was providing anything deeper other than money exchanged or received, nor a desire to do anything more. This was dissatisfying and out of it, a desire grew to create a "kyn" between brands and influencers. A table where both exist to create a culture of trust and empowerment. Our approach is simple: we build your community of influencers on giving, not asking and sales will be the outcome of that.

Co-Chief Executive Officer

Launched a Shopify App to help brands seed influencers easily through our all-in-one seeding app. Send your products to any influencer within your store.

Founder; The Influencer Seeding App

QALO Inc.

Prior to starting Kynship, I began my journey at QALO, the brand that created the silicone wedding ring for the active lifestyle. There, I grew the ambassador and influencer roster from the ground up - to 500+ people including names such as Lebron James, Mike Trout, and Dale Earnhardt Jr. As QALO grew, the influencer roster became as wide-ranging as the product offering: to mommy bloggers, firefighters, outdoors, and even pet influencers.

Influencer Marketing

Helping 8-9 figure DTC brands drive growth + reduce CAC with performance marketing

If you’re involved in an 8-9 figure ecommerce brand, you’re in the right place.

I'm Cody Wittick, Co-Founder and Co-CEO of Kynship, an ecommerce growth agency that helps 8-9 figure e-commerce brands scale new customer revenue (efficiently).

Over the past 5 years, our agency driven over $150M in attributable revenue, analyzed 100+ P&L's over the past 18 months, and produced 200k+ ad creatives  for our DTC clients. 

How do we do it? Not through a set of services, but proven system where each stage is designed to make sure every part of your business drives financial success.

A few brands we’ve worked with:

- Purdy & Figg (increased new customer rev. 772%, reduced CAC by 61%)
- Supergut (increased new customer rev. 799.53%, reduced CAC by 24.96%)
- Saltyface (244% increase in NC revenue, 512% increase in ad spend)
- Wildbird (hit a 5 aMER, 30% Contribution Margin (CM)%, and 17.5% Profit%—Kynship has been within 1-5% of those goals throughout our 2+ year partnership.)


On LinkedIn, I share everyday insights into the work we do as an agency to help ecommerce brands operate profitably while driving growth:

- Financial forecasting
- Influencer marketing
- Product seeding
- Meta ad account audits
- Cost control ad strategy
- Industry case studies
- DTC observations

If you’re interested in this type of content, make sure you’re following along — any questions related to influencers, paid strategy, or if you just want to talk, my messages are open.

"I've never seen a [cost cap] account spending over 150k a day.” - Jordan Menard

Oct 30: £21k spend at £27 CPA
Oct 31: £25k spend at £26 CPA
Nov 1: £196k spend at £17 CPA
Nov 2: £400k spend at £26 CPA

We had to temporarily stop spend here due to operational overload, but we were right back at it the next day.

Nov 3: £355,216.78 @ 27
Nov 4: £321,380.27 @ 27
Nov 5: £243,626.94 @ 27
Nov 6: £208,233.62 @ 24

The only thing we did to start Nov was increase total budget. 

Meta did the rest, a 1,500% daily spend increase… on a cost cap account. 

No stair-stepping.

No bid tweaks.

No segmented scale campaigns.

No “warmups.”

No hand-holding.

When the account is structured correctly, cost caps don’t suppress scale.

They unlock it.

You’re welcome Andrew Faris.

Cody Wittick

I help ecomm brands grow new customer revenue.

DTC brands live and die by LTV, and yet 90% of brands are relying on near-identical email followups with diminishing results.

Do this instead (tested across $350M of attributable revenue):

1/ Find your hero product

Start by analyzing order volume across SKUs. You’re looking for the SKU that consistently shows up across the majority of purchases. 

Ask questions like:

- What % of total orders include this product?
- Are customers buying it solo or with something else?
- Which 2-product combos appear most frequently?

In one recent example, 90% of orders were 2-product combos and nearly all included the same hero SKU.

2/ Choose a low-COGS gift that complements the hero

Look at what products are most frequently paired with your hero SKU.

- Is there a natural second product that adds to the user experience?
- Does it solve a related problem or fit into the same routine?
- Can it be added to cart without adding operational complexity?

Ideally, you want something that:

- Costs <$3 in COGS
- Introduces a new product line or increases usage frequency
- Is small/light enough to ship easily

3/ Bundle the two into a clean, high-perceived value offer

Once you know the hero and the gift, create an offer that pairs the two clearly.

For example:

“Get [Hero Product] + a Free [Complimentary Gift] — limited-time only.”

The job of this offer is to improve repeat purchase odds by introducing more SKUs on Day 1.

4/ Fit the offer into your CAC math

The biggest mistake brands make here is forgetting unit economics. 

Even if the gift only adds $2–3 in COGS, you need to ensure that your cost caps still hold and you're maintaining efficiency at your target ROAS. 

If Meta can’t hit your CPA with this new offer, revisit price or positioning. But in our experience, offers like these tend to improve performance, especially if the added product has strong perceived value.

If you want me to analyze your order data, identify your hero SKU pairing, and build a high-LTV offer like this, shoot me a DM or book a call with me.

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