Viscosoft

Director of Online Marketplaces

ViscoSoft is a Charlotte, NC-based global sleep company that launched in 2007 with one mission in mind- create and build amazing sleep products that deliver material differences in our lives. Our main focus is combining premier textiles and material science innovation to make the cutting-edge pillows, sheets, mattress toppers, and mattresses in the bedding industry. Our colleagues live, work, travel (and sleep) in countries all over the world and it's those diverse insights and experiences that help shape our principles and our products.

Our team of digital strategists, designers, product engineers, and software developers bring you the best of both worlds: the speed and innovation of a startup, with the expertise and stability of an established operator. Already a top-grossing seller on Amazon, we are using the latest cutting-edge technology, an integrated digital strategy, data science and thought-provoking content to now break into the organic e-commerce space. 

As one of Charlotte's (office opened in 2016) fastest growing startups, we’re passionate about being innovators in the sleep space, but we also know that the best innovation involves a work-life balance. From top-to-bottom, we foster a culture of balance, great food, having fun and giving back to the community.

Senior Ecommerce Manager

Elements Brands

At Elements Brands I have utilized my vast experience working with industry leaders to build and direct a cutting-edge Ecommerce team. By being innovators in digital marketing trends we have continued to grow and outpace our competitors in nearly every space. I have a successful track record of taking small or mom-and-pop brands to the next level as well as growing well established brands. 

My team's expertise at Elements Brands includes: 

Paid Social
Adwords and PPC
SEO (On and Offsite)
Site and Conversion Rate Optimization
Landing Page Funnel Planning and Creation
Amazon Optimization
Amazon Rankings
Amazon Advertising

Elements Brands is a portfolio of consumer products brands with an intense focus on ecommerce and digital marketing. We acquire small brands and scale them by applying our unique operational “playbook” to grow revenue and decrease costs. Imagine us as one part Proctor & Gamble, one part brand incubator.

Elements Brands was recently named one of Charlotte’s Best Places to Work and one of the Most Powerful Start Ups in the city. 

Our brands include: 
• Rockin’ Green: – Eco-Friendly detergent and cleaning supplies. Currently the #1 powdered laundry detergent on Amazon.
• Natural Dog Company - Natural dog and pet care products. 
• eb5 – anti-aging skin care products with a cult following.
• TriLASTIN – Stretch mark repair and prevention products.
• Tropical Sands – Biodegradable sunscreen products for sensitive reef environments.
• KP Elements – OTC treatment for the skin condition keratosis pilaris.
• Nurture My Body – High end, organic personal care products (sunscreen, shampoo, body lotion, etc).
• Ski Balm – Sun and windburn protection for winter sports.
• Skedattle – Natural bug repellent.

Ecommerce Manager

97th Floor

- Planned and executed SEO and digital marketing strategies for clients including ESPN, Time Warner Cable, Paramount Pictures, Angie’s List, Adobe, Discover, Turbo Tax, Blendtec, Dell, NASCAR and many other Fortune 500 businesses.

- Helped create and maintain the ESPN xGames Vine account growing it from 800 to over 172,000 users. 

- Directed the creation and content for the espnW Pinterest page (growing it by 500%) and assisted in live pinning and tweeting the annual ESPY awards.

- Delivered over 42 million page views through viral content to Time Warner’s TWCC page between Dec. 2014 and May 2015 through SEO and viral content strategies.

- Created an SEO and viral marketing strategy with Paramount Pictures for the releases of multiple films resulting in over 15 million unique visitors. Created viral marketing strategies for the GI Joe franchise and re-release of Titanic 3D. 

- Through planning and promotion generated multiple front page rankings and over 75 million visitors to content and client pages since 2012.

- Represented 97th Floor speaking at events and webinars including Distilled, Moz, and Charlotte Search Exchange.

Senior Marketing Consultant

Various Clients

- Worked directly with senior leadership in creating and promoting SEO content and distribution strategies for clients such as Home Depot, Shutterfly, Ebay, and others.

- Providing creative SEO and marketing solutions.

- For Groopdealz, created a marketing plan for Pinterest in April 2015 to drive traffic and sales. Increased Pinterest followers by 58% and traffic from 1,400 visitors in to 15,200 within a month.

- Assisted in planning and promoting all content across Facebook, Instagram, and Twitter.

Ecommerce / SEO / PPC Consultant

Virante, Inc.

- Successfully generated over 100,000 organic links and multiple front page rankings for Virante’s largest client. Generated over 50 million visitors to clients during this time.

- Achieved front page rankings in competitive industries such as entertainment, real estate, law, and multiple others through content marketing, SEO, and PPC.

- Learned advanced techniques in SEO and email marketing to apply for results across all clients.

Director of Social Media

Specialties: Ecommerce Growth and Scaling, Amazon Optimization, Email Marketing, Social Advertising, PPC, Viral Marketing, SEO, Content and Site Development, Business Strategy, Pinterest Marketing, Digital Marketing Coaching and Training.

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