Colette Connors's Linkedin Analytics

A “get things done” commercial marketing leader. Addicted to an understanding of #social-media and its KPIs 9000 followers on LinkedIn Ring bell on my profile to keep updated and chat about #marketing and #chocolate. Love #socialmedia / obsessed with understanding algorithms Strong experience in growing brands and innovation in FMCG , Pharma including Switch Experience of regeneration of brands in troubled times. Brand and innovation plans / Post Covid audit of investment plans, Work to maximise #digital/ marketing spend. Experienced in working to step change revenue; often a brief to double/ triple revenue. Help businesses to plan for new normality as well as plan for Future growth. Strength in using #consumerinsight market analysis to drive, implement brand strategy for profitable growth. Have led teams cross functionally and across Europe. Work with global teams to deliver communications, new products and toolboxes / multi country formats to localise . Communications: 14 above the line campaigns in different sectors / channels including through the line campaigns with Digital , PR, promotional activity, trade communications. Experienced in agency management , planning ,evaluation of campaigns. Digital :- websites, digital adverts, campaign planning (including digital TV), work to understand the link between Sales and the Consumer journey. maintaining using Wix ,Wordpress, content campaigns. Hobby of understanding the #LinkedIn Algorithm #linkedintips Project managed breath of qualitative , quantitative research - BASES, Link, IPSOS ,TURF. Innovation track record across different sectors - Hovis. Cheese Strings , Nuffield Health, Nexium, biggest launch of its kind in the world. Innovation projects :- process improvement, innovation platforms, developing concepts / filling the ideas funnel / launch. Branded projects :- new brand ; defining market role , advertising , digital, sponsorship, packaging, portfolio management, SKU reduction , revitalising troubled brands, brand guidelines. Strategy projects :-market entry, troubled brand ,competitor analysis, category review, brand planning. Specialities: brand building, innovation, communications (ATL TV, Radio, digital) category management. consumer, customer marketing. Markets : Food :- bakery, dairy, baby food ,sauces, jams, organic, rice cakes, carbonated drinks, Foodservice Health :- mens health, women's health, vitamins, bariatric surgery, ocular, gastric health, private healthcare, OTC. Available interim/ permanent.