DAHLIN Architecture | Planning | Interiors

Responsible for creating and managing the firm’s written content, digital marketing initiatives and public relations strategies firmwide. Communicate complex ideas in a clear and compelling way, in order to engage target audiences through various storytelling methods including text, photographs and multimedia. With about 75% of the focus on external marketing initiatives, am also responsible for driving internal messaging through cultural and administrative functions that elevate the firm’s culture and brand.

Associate - Marketing and Communications Specialist

Seal Software Limited

•	Managed marketing campaign objectives, execution and measurement processes, including coordinating creative resources, staffing, and subject matter experts for hosted events, sponsored events, webinars, email marketing, nurturing programs, social media platforms, and public relations campaigns.

•	Created, tracked, and reported on marketing initiatives in Marketo (marketing automation platform), providing data and results to the head of marketing, making data driven recommendations to lift performance and to re-allocate budget and resources to the best performing activities.

•      Implemented brand new instance of Marketo including integration to Salesforce.com and defining and building a lead scoring program, a lead lifecycle management program, nurturing (drip marketing) programs, web content programs, and processes for lead and database management.

•       Sole designated Marketo (marketing automation platform) admin.

•       Collaborated with Sales Operations on lead management and lifecycle processes to improve marketing and sales alignment.

•       Managed communications with sales as it pertained to lead follow-up after lead generating activities.

•      Identified Seal's first public relations firm, and functioned as the main internal contact to keep all PR plans and initiatives on track and report on results internally.  Identified Seal's current PR firm when our needs had outgrown the abilities of our first firm.

•       Wrote, co-wrote, and edited product data sheets, white papers, eBooks, and other collateral pieces.

•       Assisted head of marketing in developing marketing plan and budget.

•       Managed Seal's first website redesign in 2014 on a limited budget, the launch of which coincided with the Marketo implementation.  Managed content updates to website on an ongoing basis.

•       Hired and directly managed a Marketing Assistant and subsequently an Event Marketing Specialist.

Marketing Manager

Association for Accounting Marketing (AAM)

The Virtual Education Committee is responsible for developing and executing the association's AAM High Webinars and Roundtables.  These programs provide AAM membership with ongoing professional development opportunities, best practices sharing, insights, and networking through-out the year.

I was a member and served as the committee chair.  Committee Chair responsibilities included ensuring the committee achieved goals as defined by the board, facilitating regular committee meetings, encouraging and supporting the engagement of the committee members, coordinating logistics, and keeping communication flowing.  Committee Member responsibilities included attending committee meetings, brainstorming topics and speakers and executing specific programs as assigned.

Chair, Virtual Education Committee (Volunteer Position)

Abbott, Stringham & Lynch

As the sole marketing professional for the firm, my role was to establish the processes and plans for managing the day-to-day marketing activities in support of the firm's strategic objectives.  This included:

• Brand development and oversight. 

• Developed and executed a marketing strategy and corresponding plan.

• Developed and executed marketing communications and business development plans for the firm’s service and industry niches.

• Conducted market and client research.

• Provided creative direction for website and collateral redesign project, including vendor oversight and writing all content.

• Managing Editor for the firm newsletter and blog.  Created the blog from conception to building support to recruiting authors to the editorial calendar management and day to day maintenance.

• Managed the day-to-day logistics of online, email, direct, media, and event marketing campaigns.

• Generated earned media coverage and managed advertising placements.

• Identified appropriate CRM solutions, and established the corresponding processes needed to maintain the database.

Marketing Coordinator

TechAmerica

• Created marketing plans and reporting for financial conferences with the marketing director.

• Event management, including logistics, registration, operations and scheduling of personnel.

• Collaborated with the marketing director to write copy and design promotional literature, both digital/electronic and print pieces, and website pages for financial conferences.

• Project scheduling.

• Researched and created qualified member and prospect lists for the field sales staff.

• Marketing event budget tracking, analysis and forecasting for financial conferences, including collaboration with the finance and IT departments.

• Vendor management.

• Sales staff interaction.

Event Marketing Manager

•	Produced and promoted events, including Annual Golf Tournament, Annual Medal of Achievement dinner, CxO Forums, Legislative/Public Policy, HR Forums, and Business Forums.

•	Wrote and produced marketing collateral.

•	Managed event logistics, registration, speakers, content, and budget.

•	Produced and published website content, both copy and graphics.

•	Helped maintain customer contact database.

Events Coordinator

Manpower Onsite @ Adobe

• Managed the conference presentation rooms.

• Worked directly with internal clients to determine their conferencing needs.

• Coordinated on behalf of the client with internal departments to secure conferencing needs including facilities, audio/visual requirements, and catering.

• Attended conference set ups to direct and to ensure all aspects of the meeting were completed in accordance with the client’s requests.

• Assisted in the development and writing of policy and procedure documentation for the department.

Conferencing Coordinator

WOW Seminars

• Answered main phone and promoted seminars.

• Registered clients for seminars, updated and maintained client database, and sent email blasts.

• Supported seminars through various tasks including working registration table, networking with attendees, promoting seminars, and room set-up and tear-down.

• Performed front desk and clerical duties such as welcoming guests, filing, errands, ordering supplies, and sending and sorting the mail.

Registration Coordinator

Manpower Onsite @ Adobe Systems, Inc

• Answered and fielded calls from main switchboard to appropriate internal contact.

• Welcomed and checked-in Adobe’s guests.

• Assisted administrative assistants in clerical projects such as filing, internet research, and data entry.

• Provided lobby coverage to sister site at Cisco Systems on an on-call basis.

Receptionist

I am passionate about creating compelling content that educates the market and differentiates my company’s value proposition. As a marketer, I am dedicated to understanding the needs of our chosen market and to help drive demand in support of organizational growth and revenue objectives.  I enjoy asking the questions that lead to insightful, creative, and effective marketing initiatives.

Industry experience includes:

- B2B Software
- Professional Services (Accounting and Architecture)
- Non-profit  industry trade association

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