Colin Jowell's Linkedin Analytics

Principal at Good Behaviour | Executive MSc in Behavioural Science Brand, CX, and Marketing Strategist | Behavioural Science Expert and Principal at Good Behaviour With over 20 years of experience in developing brand, customer experience, marketing and communications strategy, I am a passionate and innovative leader who thrives on solving complex challenges and creating positive impact. As the Principal of Good Behaviour, a consultancy grounded in cutting-edge behavioural science practices, I help organisations meet the expectations of a rapidly changing world and deliver authentic and strategic solutions that benefit people, planet, and profit. My specialties include technology, telecommunications, financial services, hospitality, and airlines. I recently completed my Executive MSc in Behavioural Science at the London School of Economics and Political Science, to deepen my knowledge and skills in this emerging and exciting field, with a specific focus on ethics, technology, and the reduction of the administrative burden and sludge.