Colin Nekritz

Leading B2C & B2B strategies for organizations that demand revenue and audience growth. 

I help develop and implement marketing communication brand strategies using customer experience and insights to drive long-term success in consumer and business segments across regional and global competitive markets.

How? An ever-evolving toolbox of digital assets that help deliver proven results for clients drilling down to their why, starting with the end in mind. Where many agencies throw around buzzword bingo and trendhop, I start with a secret weapon that worked 25 years ago and will work 25 years from now: Listening. 

Listening to the audience, the consumer, the business lead, and the key stakeholders, and making sound decisions that will please not only the client but, more importantly, the buyer of their product and/or service. 

That's how you create growth: Listen, strategize, create, repeat.

Strategic Marketing Consultant

Helped raise over a billion dollars through regional to global marketing digital and traditional awareness campaigns across industries such as education, healthcare, government, and the arts.

Created higher education strategies to produce student, alumni, faculty, and staff loyalty for over a half-a-dozen universities built around stories to help applications, admissions, giving, and, bottom line, increase revenue. Engaging with personas and oversaw digital capture and retention systems to increase and build upon relationships between institutions and their audiences, both external and internal. 

Developed programs producing employee talent capture and retention strategy for Baird Capital through successful training on onboarding of employees. Instruction and program design resulted in the company ranked as high as fourth in Fortune Magazine Top 100 Best Places to Work in the U.S.

Transformed Progressive Gourmet into a leader of global luxury B2B and B2C hors d'oeuvres by connecting brand story to premium hotels chains such as Ritz Carlton, Swissôtel, Marriott, and top U.S. companies such as Wegmans.

Radical increase for The Home Depot's online conversion rates and revenue developing an integrated strategy for how-to videos, photos, and guides with product suggestions delivered to DIY the DIY home improvement audience.

Directed worldwide digital campaigns for the Center for Disease Control creating a notable impacts and reduction on transmittable diseases around the globe using emotional languages where visuals work better than language localization. 

Clients have included leadership in global brands, higher education, finance, healthcare, and technology across verticals, bridging the gap between emotion and taking action.

Marketing Strategist

Various Schools & Universities

Speaker at various universities, colleges, and conferences about trends in enrollment and alumni marketing, specifically what's working and future areas to consider investing in.

Guest lecturer at various universities to marketing classes about brand, design, and opportunities in the marketing industry.

University Lecturer

Get Going Productivity

Let me ask you: Have you ever bought a physical planner, used it for a few weeks, and then stuffed it in a drawer where it collects dust? A few months later, you see a different planner promising to create the life you want. You tell yourself, "This one is going to make the difference!" Then another, and soon you’ve wound up with a graveyard of mostly empty planners. 

Have you ever downloaded the productivity app everyone is talking about, and how are they crushing it? You try the free app version with neutered capabilities, so pay for the (pain in the arse) subscription model with the best intentions spending nearly a day just inputting your tasks, hopes, and dreams while thinking, "This is going to revolutionize my life!" In almost no time, that app joins others. Your phone is now a sea of unused productivity apps.

Does this sound familiar to you?

Two decades working with leaders, teams, and individuals from Fortune 10 Best Companies, global household name brands, helping build small companies and startups, helping passionate people full of great ideas who struggle with short and long-term goals, objectives, projects, and dreams has taught me many things, but one thing keeps resurfacing: 

Productivity systems as we know them, from gurus to methodologies across time, while well-intentioned, are not one-size-fits-all. Worse, traditional productivity systems were not meant for a large segment of people. I’m setting out to change that.

While continuing a career in brand marketing that's seen global revenues and audiences measured in billions, it's time to take up a passion project for those who have tried all the traditional and digital planners, of which I've personally spent thousands. My goal is to help people finally discover productivity systems that work for them.

Combining years of research on hundreds of productivity systems and working with people from all walks of life, if you resemble the people I mentioned above, let's connect.

Productivity Strategist App Developer

The Shift Network

Led multiple marketing campaigns producing millions in revenue including the three highest revenue months and two most profitable quarters in company history through strategic leadership and research embracing the latest technologies for audience reach and retention. 

Stategized new marketing campaigns resulting in over $6 million in revenue contributing to an $18 million net for the 2022 calendar year 

Managed over 15 simultaneous campaigns utilizing a diverse, talented team of three-dozen people internationally to deliver on company’s advertised promises to its audiences

Conceptualize dozens of marketing campaigns to several million consumers using highly targeted audience  personas and avatars producing a  16% conversation rate and an industry-leading cost-per-acquisition

Developed revenue saving measured streamlining processes that,  if implemented, would save six-figures in expenses and contribute to revenue through  audience segment brand perception

Senior Marketing Campaign Strategist

D'Youville College

Led marketing and brand strategies producing high conversion rates for enrollment and fundraising. Enjoyed success through using content-driven storytelling, brand awareness, and informational campaigns rollouts deploying tracking and measurement to ensure ROI.

Created a digital-first campaign to capture students in the highly competitive higher education industry leading a team producing the largest incoming freshman class in organizational history while raising retention rates producing the largest graduating class ever in college history.

Hired, built, and led a newly formed integrated marketing department accomplishing goals at significant cost savings over using a multitude of agencies and vendors

Streamlined vendor lists and utilized internal resources helping the schools and, by extension, the student's tuition, over a million in spending and keeping the marketing focus on the big picture.

Strategically planned marketing around a million-dollar budget built around the changing landscape of students who, as with most privates, not only account for the lion's share of the revenue, should be the singular focus of who the administration services, first and foremost in mind when spending money.

Director of Marketing and Communications

Alabama Power Company

Wrote articles for Alabama Newscenter, an in-house publication of Alabama Power, a Southern Company, covering stories of utility companies that make up the backbone of the economy for their territories, expanding on and shedding light on their customers and what they do using unique perspectives and storytelling.

Sourced and created story pitches, created multiple outline workups, traveled and interviewed people, and arranged or provided accompanying photography and video. 

Developed on-spec articles working with former esteemed editors from the Birmingham News to ensure compelling, award-worthy stories were published region-wide on a monthly basis.

Freelance Writer

Alabama Symphony Orchestra

Led narratives to convert conservative, traditional marketing efforts over to a digital landscape to help capture newer, younger, affluent symphony-going audiences. 

Orchestrated the creative team to implement marketing across channels where meaningful, trackable results would be produced and usable data captured to help boost donors, sponsorship, and ticket sales.

Enabled conversations to produce better organizational reach to stakeholders, patrons alike, and managing board in concert with CEO and management board.

Helped the artistic procurement of talent and the delivery of arts and education to the regional community through producing events extending the organization's brand culture through the love of music and learning.

Director of Design

State University of New York College at Oswego

Boosted State University of New York at Oswego’s stature, position and rank using digital and traditional marketing strategies aimed at increasing enrollment, raising revenue, and creating a better culture and atmosphere for the college. 

Collaborated with key decision makers in administration to develop messaging and strategies that I led the production and design of marketing projects across various departments and platforms.

Distilled complex academic language into easily digested information for digital marketing efforts for admissions and alumni including major reports and fundraising materials. 

Helped acquired more than $800 million in fundraising for capital campaigns, alumni, development, and grants using strategic communications and marketing targeting alumni, donors, businesses, and government.

Quadrupled online enrollment through program awareness through digital and tradition marketing efforts which included making remote students feel as one with their in-class students and aligning their efforts, successes, hopes and dreams with the college's core brand.

Increased visits to the campus by over 200% using actionable marketing funnels, nurture maps, and drip campaigns based on marketing data with a focus on the high-tech and arts areas of the campus.

Served on various committees to help create and document students create success stories both on campus and throughout the world.

Art Director and Marketing Strategist

Schawk!

(Formerly Seven Worldwide). 

Established bustling, world-class agency, attracting and retaining international clients and talent, overseeing leadership for creative projects, supervising a team of 64 people.

Devised and implemented a unified branding system for United Parcel Service (UPS) global marketing to streamline their global branding platforms, ensuring employees, vendors, distributors, and most importantly all UPS customers would know exactly what Brown Could Do For You. 

Created a strategy for the North America to ensure Philips Electronics (LG Philips) would become the leader in flat panel displays fusing an ingenious although risky marketing strategy that resulted in the company capturing over 65% of the market within two years.

Creative Director

The Coca-Cola Company

Worked with one of the greatest creative teams ever assembled within a global corporation spanning continents but operating as one tightly-knit group where anything was possible. 

Developed and designed global brand and identity platforms for SURGE, POWERaDE, Fruitopia, including art directing comps and generating ideas through visuals and content.

Helped research and produce instrumental global strategies called C.A.M. (Consumer Activation Marketing) that led to a resurgence if not renaissance of Coca-Coca product sales around the world. 

Created a brand story for launch of BonAqua/Dasani which disrupted the bottled water industry and still is popular generating billions in revenue to this day.



 including co-writing the global C.A.M. (Consumer Activation Marketing) strategy for Coca-Coca International. 
•	Created a brand story for launch of BonAqua/Dasani which disrupted the bottled water industry.


If you shopped in a store in the late 90s and walked down a soda aisle you saw my work. Played integral roles on international identity of products known and loved throughout the world. Helping build brand development, identity, logos, and design including creating the look and feel for SURGE, aspects of POWERaDE's sports marketing, and the imagining, creation, and genesis behind Sprite's "Obey Your Thirst" campaign with the NBA. Was integral to create, from scratch, various concepts that would be followed and nurtured from whitepapers and internal creative briefs, working with marketing to create a reality for existing and new emerging products in various markets. Played significant role in creation, documentation, and conveying methods of merchandising throughout North America's stores that gave leverage to the Coca-Cola's increase in sales in stores over competition. Worked with some of the best and brightest in the industry, true proving ground for thought and creative processes in a team environment.

Designer

Growth marketing leader | Audience growth strategy | Creative measured growth | Brand strategy | Talent resources manager | Transformation leader| Humorist

With over 20 years of experience in marketing and communications, I am a growth and brand expert who helps organizations achieve their goals and reach their audiences. I currently work as a marketing strategist for national and global brands.

My work has helped bring in tens of billions in revenue and has been seen by over a billion people, including you, yes, you! Don't believe me? Let's talk about you, or your company could be seen by millions of people.

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