New Ventures West

Building growth strategies to produce professional and personal results from Integral Coaching and its methodology to create better organizations, teams, and individuals on a global scale.

Revenue-focused (long-tail) campaign strategy of outward-facing content, including goal-setting, frequency, and ROI based on building a continuum of brand elements, including organic and paid content.

Continually analyze the business development market, notice trends, ensure product differentiation, and highlight offering strengths and outcomes are presented and kept top-of-mind.

Agent for perceptional changes towards views of the professional and personal development certification marketplace to ensure a more supportive world through healthier communication and relationships in and out of the workplace.

Marketing Strategist

Colin Nekritz

Leading B2C & B2B strategies in edutech and meditech for organizations who demand revenue and audience growth. 

I help develop and implement marketing communication brand strategies using customer experience and insights to drive long-term success in cosumer and business segments across competitive markets from regional to global.

How? An ever evolving tollbox of digital assets that help deliver proven results for clients drilling down to their why starting with the end in mind. Where many agency throw around buzzword bingo and trend hop I start with a secret weapon that worked 25 years ago and will work 25 years from now: Listening. 

Listening to the audience, the consumer, the business lead, the key stakeholders, and making sound decisions that will please not only the client but more importantly the buyer of their product and/or service. 

That's how you create growth: Listen, starategize, create, repeat.

Chief Marketing Officer

Helped raise over a billion dollars through regional to global marketing digital and traditional awareness campaigns across industries such as education, healthcare, government, and the arts.

Created higher education strategies to produce student, alumni, faculty, and staff loyalty for over a half-a-dozen universities built around stories to help applications, admissions, giving, and, bottom line, increase revenue. Engaging with personas and oversaw digital capture and retention systems to increase and build upon relationships between institutions and their audiences, both external and internal. 

Developed programs producing employee talent capture and retention strategy for Baird Capital through successful training on onboarding of employees. Instruction and program design resulted in the company ranked as high as fourth in Fortune Magazine Top 100 Best Places to Work in the U.S.

Transformed Progressive Gourmet into a leader of global luxury B2B and B2C hors d'oeuvres by connecting brand story to premium hotels chains such as Ritz Carlton, Swissôtel, Marriott, and top U.S. companies such as Wegmans.

Radical increase for The Home Depot's online conversion rates and revenue developing an integrated strategy for how-to videos, photos, and guides with product suggestions delivered to DIY the DIY home improvement audience.

Directed worldwide digital campaigns for the Center for Disease Control creating a notable impacts and reduction on transmittable diseases around the globe using emotional languages where visuals work better than language localization. 

Clients have included leadership in global brands, higher education, finance, healthcare, and technology across verticals, bridging the gap between emotion and taking action.

The Shift Network

Led multiple marketing campaigns producing millions in revenue including the three highest revenue months and two most profitable quarters in company history through strategic leadership and research embracing the latest technologies for audience reach and retention. 

Stategized new marketing campaigns resulting in over $6 million in revenue contributing to an $18 million net for the 2022 calendar year 

Managed over 15 simultaneous campaigns utilizing a diverse, talented team of three-dozen people internationally to deliver on company’s advertised promises to its audiences

Conceptualize dozens of marketing campaigns to several million consumers using highly targeted audience  personas and avatars producing a  16% conversation rate and an industry-leading cost-per-acquisition

Developed revenue saving measured streamlining processes that,  if implemented, would save six-figures in expenses and contribute to revenue through  audience segment brand perception

Senior Marketing Campaign Strategist

APA Solutions

Fostering the talents of people as an organizations most valuable asset. 

Helping people go from good to great by getting them to their best-self using their emotional intelligence through practicing disciplines such as empathy, gratitude, and self-care. 

Giving clarity though tools to dominate markets through self-awareness and promoting organization-wide emotional intelligence

Leveraging planned and existing human capital through a team shepherding leaders and their workforce on a journey to level-up organizations, top-to-bottom, working alongside some of the best best brain-based leaders, coaches, and neuroscientists in all of North America. 

Generating employee insights using EQ (Emotional Quotient) and other strength-finders, giving people an understanding of an organization's talent, giving insight on how everyone fits together, developing  plans of action giving staffing superpowers. 

We enable leadership to create company-wide productivity, job-satisfaction, performance, improving retention and profitability ensuring the sum of the parts will be greater than the whole.

D'Youville College

Led marketing and brand strategies producing high conversion rates for enrollment and fundraising. Enjoyed success through using content-driven storytelling, brand awareness, and informational campaigns rollouts deploying tracking and measurement to ensure ROI.

Created a digital-first campaign to capture students in the highly competitive higher education industry leading a team producing the largest incoming freshman class in organizational history while raising retention rates producing the largest graduating class ever in college history.

Hired, built, and led a newly formed integrated marketing department accomplishing goals at significant cost savings over using a multitude of agencies and vendors

Streamlined vendor lists and utilized internal resources helping the schools and, by extension, the student's tuition, over a million in spending and keeping the marketing focus on the big picture.

Strategically planned marketing around a million-dollar budget built around the changing landscape of students who, as with most privates, not only account for the lion's share of the revenue, should be the singular focus of who the administration services, first and foremost in mind when spending money.

Director of Marketing and Communications

Alabama Symphony Orchestra

Led narratives to convert conservative, traditional marketing efforts over to a digital landscape to help capture newer, younger, affluent symphony-going audiences. 

Orchestrated the creative team to implement marketing across channels where meaningful, trackable results would be produced and usable data captured to help boost donors, sponsorship, and ticket sales.

Enabled conversations to produce better organizational reach to stakeholders, patrons alike, and managing board in concert with CEO and management board.

Helped the artistic procurement of talent and the delivery of arts and education to the regional community through producing events extending the organization's brand culture through the love of music and learning.

Director of Design

State University of New York College at Oswego

Boosted State University of New York at Oswego’s stature, position and rank using digital and traditional marketing strategies aimed at increasing enrollment, raising revenue, and creating a better culture and atmosphere for the college. 

Collaborated with key decision makers in administration to develop messaging and strategies that I led the production and design of marketing projects across various departments and platforms.

Distilled complex academic language into easily digested information for digital marketing efforts for admissions and alumni including major reports and fundraising materials. 

Helped acquired more than $800 million in fundraising for capital campaigns, alumni, development, and grants using strategic communications and marketing targeting alumni, donors, businesses, and government.

Quadrupled online enrollment through program awareness through digital and tradition marketing efforts which included making remote students feel as one with their in-class students and aligning their efforts, successes, hopes and dreams with the college's core brand.

Increased visits to the campus by over 200% using actionable marketing funnels, nurture maps, and drip campaigns based on marketing data with a focus on the high-tech and arts areas of the campus.

Served on various committees to help create and document students create success stories both on campus and throughout the world.

Art Director and Marketing Strategist

Schawk!

(Formerly Seven Worldwide). 

Established bustling, world-class agency, attracting and retaining international clients and talent, overseeing leadership for creative projects, supervising a team of 64 people.

Devised and implemented a unified branding system for United Parcel Service (UPS) global marketing to streamline their global branding platforms, ensuring employees, vendors, distributors, and most importantly all UPS customers would know exactly what Brown Could Do For You. 

Created a strategy for the North America to ensure Philips Electronics (LG Philips) would become the leader in flat panel displays fusing an ingenious although risky marketing strategy that resulted in the company capturing over 65% of the market within two years.

Creative Director

The Coca-Cola Company

Worked with one of the greatest creative teams ever assembled within a global corporation spanning continents but operating as one tightly-knit group where anything was possible. 

Developed and designed global brand and identity platforms for SURGE, POWERaDE, Fruitopia, including art directing comps and generating ideas through visuals and content.

Helped research and produce instrumental global strategies called C.A.M. (Consumer Activation Marketing) that led to a resurgence if not renaissance of Coca-Coca product sales around the world. 

Created a brand story for launch of BonAqua/Dasani which disrupted the bottled water industry and still is popular generating billions in revenue to this day.



 including co-writing the global C.A.M. (Consumer Activation Marketing) strategy for Coca-Coca International. 
•	Created a brand story for launch of BonAqua/Dasani which disrupted the bottled water industry.


If you shopped in a store in the late 90s and walked down a soda aisle you saw my work. Played integral roles on international identity of products known and loved throughout the world. Helping build brand development, identity, logos, and design including creating the look and feel for SURGE, aspects of POWERaDE's sports marketing, and the imagining, creation, and genesis behind Sprite's "Obey Your Thirst" campaign with the NBA. Was integral to create, from scratch, various concepts that would be followed and nurtured from whitepapers and internal creative briefs, working with marketing to create a reality for existing and new emerging products in various markets. Played significant role in creation, documentation, and conveying methods of merchandising throughout North America's stores that gave leverage to the Coca-Cola's increase in sales in stores over competition. Worked with some of the best and brightest in the industry, true proving ground for thought and creative processes in a team environment.

Designer

Adobe Systems

Created content and collateral plus brand materials for the Adobe Creative Suite helping to unify the identity and voice of materials across all Adobe's products.

Led content and instructional design plus production for Adobe's Classroom in a Book series for products such as Photoshop, Illustrator, InDesign, and others. 

Lead designer for the original and first WYSIWYG Web editor, PageMill, a revolutionary product that allowed designers to create their own websites.

Book layout, designer, and content creator for various household names in design software known throughout the world

Growth marketing leader | Audience growth strategy | Creative measured growth | Brand strategy | Talent resources manager | Transformation leader| Humorist

With over 20 years of experience in marketing and communications, I am a growth and brand expert who helps organizations achieve their goals and reach their audiences. I currently work as a marketing strategist in education and professional development space.

I am passionate about building growth strategies that produce professional and personal results from integral coaching and its methodology. I create and execute content campaigns that showcase the value and impact of integral coaching on creating better organizations, teams, and individuals on a global scale. I also analyze the market trends, product differentiation, and offering strengths to ensure a competitive edge and a loyal customer base.

You want the truth?

There are some of you that can't handle the truth.

Because the truth is this:

AI, or more appropriately, "AI," does not exist.

Apple knew this, and it’s a pretty good indication of how misguided people are to dunk on a company worth trillions that got there through making thoughtful, logical decisions.

Recently, Ignacio de Gregorio did a great takedown of why AI, its companies, and its proponents are lying to you. I’ll post a link to his article with the research in the comments for those with Premium Medium memberships.

While tech companies want you to believe the future is here, sorry, there are no flying cars or jet packs and no actual AI.

Hucksters and showmen, companies and tech bros like Sam Altman want you to believe AI is AGI, Artificial General Intelligence. 

The AI you're being sold is just machine learning on predictive language models, trained from mostly stolen and often flawed sources, programmed to make predictive outputs.

AI company’s dirty secret they’d rather you not know about is all they need to solve this, turning AI into AGI, is to cram in more data to overcome the current massive limitations. 

What limitations? 

Current AI relies on memorization, not understanding. On top of that, it's programmed on flawed data, makes inferences based on pre-fed biases, is easily fooled by irrelevant information, and can't actively memorize anything, all hallmarks of actual intelligence.

But feeding it more data, will not make it suddenly AGI, and in this way, their backs are painted against the wall, and, to some extent, people are catching on.

These flaws come out en mass when giving tasks for intricate planning and reasoning, especially unfamiliar tasks that stray too much from training data, demonstrating a lack of reasons, i.e., any sense of intelligence.

Remember several years ago Tesla created a demo of one of its cars driving across a city, making all turns and stops perfectly without a person inside, wowing people? 

Then the truth came out; the route, every turn, every stop, every detail was preprogrammed. It was even filmed several times because it kept making mistakes. It was merely following a routine fed to it. 

Smoke and mirrors are a trait of Tesla's CEO and his promises. I bet Elon is kicking himself he didn't slap "AI" on his flawed "Autopilot," system he’s claimed would drive from coast to coast without human intervention in 2014. Here we are, 2024, and it’s still not possible. It was hype.

That’s pretty much the same promise of Sam Altman and his sycophants: the AI future is here, or will be, very soon, we promise, any day now. 

There is a better chance of a Tesla going coast to coast without human intervention (don’t forget charging) before AGI gets here, and both are a long way off—unless you believe tech grifters.

Apple will keep deepening its LLMs and machine learning, used for years. If they slap AI on it to sell it, they’ll still know the truth. AI does not exist.

Marketing & communications strategist with a global portfolio of work producing billions in revenue. List curator of over 1,000 investors worth $3 Trillion. Building a CBT-based productivity app for neurodivergents.

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