I help B2B tech companies harness the power of content and social media to build unforgettable brands, attract the right audiences, turn followers into customers and generate inbound demand.

Colin Steele Content Services

York IE

Doubled organic website traffic every year, with a more than 8X overall increase. Converted hundreds of organic blog visitors into platform users and marketing leads.

Increased LinkedIn following from 2,000 to 12,000 by posting daily longform content for target customers, running employer branding campaigns and empowering employee advocacy.

Helped the executive team increase impressions by 11X and engagement by 13X on their personal LinkedIn accounts by optimizing their profiles and consistently posting content relevant to their specific areas of expertise.

Generated more than 100 inbound links and dozens of pieces of mainstream media coverage by writing and pitching the semi-annual Fastest-Growing Startup Cities report.

Consulted B2B technology clients on content strategy (including SEO, thought leadership and PR) and social media.

Director of Marketing Communications

Head Of Content

Oracle

Managed editorial calendar and wrote copy for multiple Oracle-branded Twitter, Facebook, LinkedIn and Instagram accounts. Collaborated with public relations, marketing and design teams to develop and execute strategic campaigns. Monitored and engaged with employees, customers, media and analysts.

Provided live social media, video and blog coverage of industry events.

Ghostwrote blog posts for executives. Produced a regular podcast featuring interviews with customers, analysts and executives.

Senior Manager, Public Relations and Social Media

Directed blog and social media content strategy for Oracle Cloud Infrastructure and Oracle Dyn. Planned, wrote and edited content for the Oracle Cloud Infrastructure Blog and other properties. Managed multiple social media channels and influencer marketing campaigns.

Product Communications Specialist

TechTarget

Managed a large staff of writers and editors with a six-figure annual freelance budget. Oversaw the planning, production, and promotion of more than 100 pieces of B2B technology content per year across eight websites.

Founded two monthly e-zines and launched two websites. Managed multiple major industry projects, including the Best of VMworld Awards and Best of Citrix Synergy Awards.

Wrote and edited news stories, feature articles, and technical tips, and implemented search engine optimization best practices. Collaborated with sales and marketing teams to produce e-books and other content packages for sponsored programs.

Editorial Director

Associate Editorial Director

Executive Editor

Senior Site Editor

Site Editor

News Writer

North Of Boston Media Group

I wrote news and feature stories about the schools and local government in Andover, Mass., as well as larger news features for the Sunday Eagle-Tribune. I also took photographs and helped the design team produce maps and charts to accompany my stories.

Staff Writer, The Eagle-Tribune

I started off covering the towns of Essex and Manchester-by-the-Sea, Mass., then moved on to the schools and crime beats in Gloucester. I also revived the weekly Education Notebook column and the Cape Ann Student Profile feature.

Staff Writer, Gloucester Daily Times

Community Newspaper Company

I covered news and features in the towns of Boxford and Middleton, Mass., where I also took photographs and wrote opinion columns.

Reporter, Tri-Town Transcript

Director of Marketing Communications | Helping B2B tech companies build strong brands through content and social media

I’m a former journalist with 18 years of experience in B2B tech content. After 11 years at TechTarget, where I won multiple ASBPE Azbee Awards of Excellence, I moved to Oracle, working on marketing, PR and social media. At York IE, I doubled organic traffic every year and drove hundreds of thousands of impressions through executive thought leadership.

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