Colleen Millerman

Aperture Pet & Life

Aperture Pet & Life is a leading online retailer, manufacturer, and distributor specializing in products and solutions for freshwater, saltwater, reptiles, and amphibian ecosystems and habitats. With a commitment to excellence and innovation, Aperture Pet & Life serves a diverse customer base, offering a wide range of high-quality products designed to meet the unique needs of pet owners, enthusiasts, and professionals alike.

• Led strategic program initiatives to drive growth and market expansion for a leading online retailer, manufacturer, and distributor of products and solutions for various ecosystems and habitats, including freshwater, saltwater, reptiles, and amphibians.
• Developed and executed strategic plans to enhance market penetration, streamline operations, and improve customer satisfaction across diverse product lines and customer segments.
• Directed cross-functional teams in the implementation of strategic initiatives, ensuring alignment with organizational goals and objectives.
• Implemented performance metrics and analytics to track program effectiveness, identify areas for improvement, and drive data-driven decision-making processes.
• Collaborated with senior leadership to develop and communicate the company's vision, mission, and strategic priorities to internal and external stakeholders, acting as a trusted advisor.
• Played a key role in driving organizational change and fostering a culture of continuous improvement, innovation, and excellence.

Senior Director, Strategic Programs and Operations (CoS)

Newleaf Company

Helping leaders and organizations…
Visit: Newleaf.company to learn more.

Founder & Strategic Advisor

ANDMORE

Andmore (formerly Juniper by IMC) is a forward-thinking technology company specializing in providing fully integrated wholesale omni-channel commerce solutions. With a focus on B2B SaaS products, Andmore empowers businesses to reimagine their operations and drive growth in today's dynamic digital landscape. Through innovative product offerings and strategic partnerships, Andmore helps companies streamline their processes, enhance customer experiences, and unlock new opportunities for success. With a commitment to excellence and innovation, Andmore is dedicated to supporting businesses on their journey towards digital transformation and market leadership.

• Spearheaded product management initiatives for multiple B2B SaaS products aimed at reimagining a fully integrated wholesale omni-channel commerce solution.
• Led cross-functional teams in the development and execution of product strategies, from conceptualization to launch, ensuring alignment with business objectives and customer needs.
• Conducted market research and analysis to identify emerging trends, customer pain points, and competitive landscape, informing product roadmap and feature prioritization decisions.
• Collaborated closely with engineering, design, marketing, and sales teams to drive product innovation, enhance user experience, and accelerate market adoption.
• Defined and tracked key performance metrics to measure product performance, user engagement, and customer satisfaction, leveraging insights to iterate and optimize product offerings over time.
• Acted as a strategic advisor to senior leadership, providing recommendations and insights on product direction, market positioning, and growth opportunities.

Director, Product Management & Operations

Provided coaching and mentorship to participants enrolled in 2U's Product Management Pilot program, focusing on key areas such as product strategy, roadmapping, user research, and agile methodologies through one-on-one coaching sessions tailored to the needs of program participants.

Product Management Coach

Office Depot

Office Depot is a leading provider of business services, products, and technology solutions for small, medium, and enterprise-level organizations. With a focus on delivering comprehensive office supplies, furniture, technology, and print services, Office Depot serves as a one-stop destination for businesses' operational needs. Leveraging innovative digital platforms and customer-centric solutions, Office Depot is committed to empowering businesses to achieve their goals efficiently and effectively.

• Led multiple B2B & B2C focused product development teams tasked with building and delivering best-in-class digital customer experiences for billion dollar websites and associated programs.
• Defined the roadmap for multiple agile scrum teams aimed at optimizing the customer search and product tool on the Office Depot OfficeMax B2B & B2C website, enhancing user experience and driving business growth.
• Spearheaded the development and implementation of the first-ever guided selling experience, designed to help customers navigate through their shopping journey with ease and increase attach rates.

Senior Manager, Product Management

• Spearheaded digital programs aimed at optimizing process and content strategy for multiple eCommerce campaigns at Office Depot.
• Implemented strategies for personalization, multi-variant testing, omni-channel email marketing, and pilot programs to enhance customer engagement and drive business results.
• Facilitated and collaborated within an agile team focused on achieving brand consistency and maximizing customer engagement across digital platforms.

Digital Program Manager, eCommerce

JM Family Enterprises

Supported a captive finance company's marketing initiatives by leading social media efforts, developing an education-focused marketing plan, and developing content for the company's first-ever external blog. 

• Led research for the education graduate program for Southeast Toyota and proposed a micro-site format where students and recent graduates could find curated content for financial facts.
• Worked with the AVP of Marketing on B2C start-up, InspectMyRide.com

eCommerce Associate

Pinnacle Speakers

Supported a primarily B2B technology company to increase sales and improve the digital customer experience. Planning and executing creative press releases, email marketing campaigns, and assisting in research for new product launches. (Pinnacle Speakers closed in 2016)

eCommerce Specialist 

Strategic Operator | Leadership Advocate | Growth and Execution Expert 

I help CEOs, founders, and leadership teams cut through complexity, align their vision, and drive sustainable growth.

With deep expertise in product & program management, operations, and executive leadership, I specialize in turning big ideas into actionable strategies. My approach is simple: streamline, optimize, and execute—ensuring teams and organizations operate at their highest potential.

How I work: 
• Align Leadership & Strategy – Synchronize teams to bridge the gap between vision and execution.
• Optimize Operations – Identify inefficiencies, remove barriers, and create scalable processes.
• Drive Growth Initiatives – Lead high-impact programs that accelerate business performance.
• Foster High-Performing Teams – Build collaboration and cross-functional excellence.
• Advise & Strategize – Partner with executives to refine business models and strategic direction.

I’m also the creator of Leadership &, a premium digital publication redefining the future of leadership through insights on AI, the future of work, wellness, and more.

Visit www.leadershipand.org to become a member. 

Senior Director of Programs

Aperture Pet & Life is a leading online retailer, manufacturer, and distributor of products and solutions in over 50 different countries, which includes an industry-leading marketplace for saltwater aquarists, and world-class products for the success of freshwater, saltwater, reptiles, and amphibian ecosystems, and habitats.

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