Garver

- Own & execute all paid media and reporting.

Digital Marketing Strategist

- Executes paid media for strategic digital communication initiatives (i.e., recruitment + business development) through multiple channels including LinkedIn, Facebook, and Google
- Reverse engineer ICP LinkedIn profiles to develop hyper-relevant audiences within LinkedIn Campaign Manager
- Create campaign dashboards with Google Data Studio
- Deploy web tags via Google Tag Manager that capture web behavior and help to determine the impact of paid & organic campaigns

Digital Media Specialist

Interstate SignWays

- Devise, implement, track, analyze, and optimize Google Search Campaigns and Paid Social
Campaigns. (i.e Facebook + Instagram)
- Ideate and produce video content (2 separate video series) which included writing scripts,
filming, editing, & delivering the final product for use in B2B marketing. (i.e. email & social
campaigns)
- Improved Amazon return on ad spend from 2x MoM to 5x MoM.
- Improved Facebook return on ad spend from 1.5x MoM to 3.7x MoM.
- Managed an annual budget of $70k across Facebook, Amazon, and Google Ads.
- Handle customer messages via the Amazon Seller Central application.
- Craft A+ Content for Amazon product detail pages that differentiated our eCommerce offers.
- Manage email marketing campaigns for eCommerce channels and B2B business.
- Write bi-weekly blogs on topics related to our industry (industrial sign manufacturing) for use in social media and emails.

Digital Marketing Manager - Generalist

Friends Tours and Travel

- Create compelling video and photo content for social media platforms
- Evaluate analytics and insights to determine growth strategy for social media platforms 
- Increase valuable engagement via the establishment of a brand personality on Facebook 
- Create and manage Google Ads
- Evaluate web metrics via Google Analytics to determine campaign results and optimization needs
- Create creative for Google Display Ad campaigns
- Delegate sales representatives to their respective conferences

Marketing Coordinator

Print Design*

- Worked with marketing director to ensure cohesive branding throughout all print media 
- Developed all print materials (i.e. displays, brochures) for use at conferences
- Collaborated with sales representatives to update all copy and design elements for tour brochures that were used to garner new business
- Assisted marketing director with messaging strategy and creative for Google Ads campaign 
- Corresponded with print shops and made sure creative was print ready

Print Designer / Social Media Manager

Digital Marketing Strategist at Garver | Paid Media | Digital Analytics Enthusiast

I'm a digital marketer specializing in paid media strategy, execution, and measurement. I have experience in e-commerce and the AEC industry utilizing budgets effectively to drive high-quality traffic and desired actions online. 

I dig into paid media performance data and website analytics to generate strategic insights on digital campaign performance. Also, I've got experience in the following advertising platforms and web analytics tools:

- Facebook Ads 
- Amazon Ads 
- LinkedIn Ads 
- Google Ads 
- GA4 
- Google Data Studio (now Looker Studio) 
- Google Tag Manager

Aside from digital marketing, I enjoy photography, drumming, and hanging out with my wife and our pup, Jasper.

Feel free to reach out!

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Collin Hyder's Linkedin Analytics

Collin Hyder

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