Digital Reach Agency

Sr. Marketing Automation Strategist

MarketingOps(dot)com

Ambassador

Wizards of Ops

Wizards of Ops is a Slack community for operations professionals to gather, question, and share their expertise. With over 800 members and 350 companies represented, WizOps functions as a community to get advice, accolades, and dive into the sorcery of everyday operations conundrums. As a bonus, the WizOps community is ops-only, making it easier for our members to do good work and get the job done.

Member

Sendoso

- Managed martech stack
- Marketo, LeanData, Salesforce, Qualified and Clearbit
- Lead the data migration from one Marketo to another as we acquired Alyce
- Improved data processing and accuracy by ensuring all leads were appropriately routed

Senior Marketing Operations Manager

Senior Manager of Marketing Operations

Watermark

- Manage Marketo and all integrations
- Ringlead Deduplication, Intelligent Forms, Instant Book, and Enrichment
- 6sense
- Bizible Attribution & Reporting
- Domo Reporting
- ZoomInfo
- Salesforce Reporting
- Drift

Marketing Operations Manager

Urly Made

SOLD

Small businesses are the bones of the world we live in. Urly Made builds fully optimized mobile-friendly websites to help businesses grow without breaking the bank.

Founder & COO

Avetta

Managed all things technology on the marketing team. Key tools I owned were Marketo, Bizible, RingLead, Splash Landing Pages, Acquia Lift, Sitefinity CMS, GoToWebinar, Zoom Webinar, and Qualtrics. I ensured that all these tools integrated and improved marketing efficiency to boost ROI.

Key Accomplishments:
- Acquired and set up RingLead to Marketo Integration (Data Enrichment and Standardization)
- Acquired and set up Bizible (Multi-Touch Attribution)
- Created over 100 landing pages
- Created an Avetta COVID-19 Resource Library

Instructure

- Collaborate and assist the automation team with optimizing data flows through Marketo.
- Support the marketing and sales organization with requests/tasks as it relates to Marketo.
- Work on Marketo’s Lead Lifecycle, Lead Scoring, and Lead Attribution and normalization processes.
- Create Salesforce campaigns for trade shows and events.
- Cleaning and standardizing event lists prior to uploading into Marketo.

Marketing Automation Specialist

Utah Valley University

Under the direction of Marketing Professor, Dustin Harding, I study, research, and plan marketing analyses that can further improve business practices.

Marketing Research Assistant

Marketing Operations Nerd

Marketing Ops Professional - Mental Health Advocate - Avid Learner

Taplio

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