Hyatt Hotels Corporation

Sr. Manager, Field Crisis & Corporate Communications

G6 Hospitality LLC

Managing Director, Communications & PR

Director of Public Relations

-Create newsworthy campaigns/programs and partnerships that drive consideration of the Motel 6 brand to potential customers and enhance loyalty with existing guests through digital channels and PR.

-Ensure clear business and communications objectives and metrics are set forth at the outset of campaigns to ensure alignment across the business and report results in a timely manner. 

-Build relationships with key media and influencers across travel, lifestyle, consumer finance, hospitality and franchise beats. Manage inbound media requests as needed. 

-Manage all outreach to targeted influencer communities, establishing relationships to give Motel 6 a competitive advantage in blogger advocacy. 

-Grow an engaged community of Motel 6 advocates by ensuring key positive news and messages are disseminated to the appropriate social media channels.

Senior Manager, PR & Social Media

Moroch

-Provided PR support for brands including Six Flags, Planet Fitness, McDonald's, and others.

Brand Communications Manager

HCK2

-Provided PR, CSR and Social Media support for various clients, including 7-Eleven, NTT DATA Services, Munsch Hardt, Emagispace and Dallas Capital Bank.

Senior Account Executive

Account Executive

Gardere Wynne Sewell LLP

-Support organization's media relations initiatives for 230+ professionals in Austin, Dallas, Houston and Mexico City offices and secured strategic media placements for comment opportunities, writing opportunities and more.

-Support external communications initiatives by drafting and editing all Firm announcements, press releases, client alerts and website copy using AP Style. Special project: Drafted copy and designed email announcement for Firm’s new brand and new Houston office that was distributed to all Firm contacts.

-Primary social media content strategist responsible for generating brand awareness across Twitter, LinkedIn and Lexology blog platforms and increase exposure through search engine optimization.

-Support Firm’s website content and maintenance including Firm and attorney news, attorney publication postings, alerts, upcoming speaking engagements and sponsored events.

-Manage Firm’s internal communications initiatives including weekly business development tips as well as newsletters and other Firm communication.

-Manage business development strategy for Firm’s Financial Restructuring and Reorganization practice group.

Marketing Communications Coordinator

ROCO

-Oversaw operations for 29 events including orchestra concerts, fundraiser, photo shoot and media event with more than 4,000 attendees throughout the year.

-Created and implemented social media strategy including Facebook, Twitter and Instagram.

-Wrote and distributed press releases, managed advertising exchanges with local arts organizations and served as staff liaison between the organization and its insurers, vendors and contractors.

-Created content and maintained organization's website with Wordpress, managed Constant Contact email campaign, online store and online listening room ROCOReplay, created event listings.

Marketing and Operations Manager

Macy's

-Responsible for driving $5+ million annual business with 20 direct reports through talent development, merchandise placement and day-to-day strategy implementation.

-Implemented small-scale marketing and merchandising strategies within specific families of business based on analysis of daily, weekly and monthly sales results. Influenced store side of corporate omnichannel strategy.

-Created a high level of associate engagement by utilizing active supervision, fast feedback, consistent coaching sessions, customized training activities and enhanced recognition.

Executive Development Program

Victoria's Secret Pink

-Wrote and distributed press releases.

-Utilized social media outlets to raise PINK awareness on campus and throughout the local community.

-Encouraged event publicity via fliers, social media networks, public advertisements, wrote and distributed press releases, etc.

-Communicated daily on www.vspinkoncampus.com (a secure intranet site for campus reps only) through messages/blogs/phone calls with your PINK supervisor.

-Established sustainable relationships with on campus figures such as licensing directors, student group exec boards, etc.

Campus Representative - Intern

Condé Nast

-Assisted stylists and editors at photo shoots.

-Worked with PR managers to help sample traffic (Process pick-ups and Returns with showrooms).

-Assisted editors and assistants with daily administrative duties (filing, organizing, and setting up mood boards).

-Aided in preparation for run-throughs.

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