Paradigm Senior Services

Helping expand Paradigm's footprint as home care's third-party payer partner.

Director of Content & Comms

Carework

Carework is the only recruitment firm specific to private duty home care.

Strategic Advisor

Zingage

Zingage is the AI secretary for home care agencies.

Home Care U

Weekly classes and podcasts for home care owners—because nobody went to school to learn to run a home care agency. Hosted by the team at Careswitch. Check out careswitch.com/homecareu to register or listen.

Co-host

Careswitch

In this role I grew Careswitch's user base 800% in 10 months, starting from roughly ~100 customers. 100% inbound, no programmatic ad spend.

Vice President of Growth

Activated Insights

• Supported successfully scaling our sales team from 2 to 15.
• Managed the Home Care Benchmarking Study for two years
• Founded or co-founded the Home Care Growth Summit (largest-ever virtual event for home care owners), Home Care TV, and annual State of Home Care report series
• Ran HCP's webinar program, blog, summit series, email campaigns, and other industry education
• Wrote most of HCP's articles currently ranking in top-three search spots on Google
• Grew HCP's marketing/education team from 4 to 10+

Director of Marketing

Head of Content Marketing & Industry Education

Home Care Institute

Led growth marketing for Home Care Institute's offerings after it was acquired by HCP.

Director of Growth Marketing

In the Know Caregiver Training

Led growth marketing for In the Know after it was acquired by HCP.


A few key wins:
- Contributed to the two best growth quarters in the company's history
- Executed a campaign that generated over 10,000 new resource downloads within 2 months 
- Led changes to channel strategy that grew monthly website visits by 38% over four months (~26,000 to ~36,000/mo.)

Growth Marketing Manager

Flat Creek Inn

Managed a $10M hotel in Jackson Hole. 

During this time we resurrected the hotel's brand and restored its profitability, moving its TripAdvisor ranking from 43/43 locally to 15/43 locally (beating competitors from national brands like Marriott) and driving a 7-figure increase in revenue.

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