Uptown Creation

Uptown Creation is a business development and consulting company.

We use a LinkedIn 1st Approach to help B2B Professional Service organizations develop their Outbound Sales Pipeline.

Ask me about Social Selling and Conversational Messaging that converts conversations > positive responses > booked meetings

Co-Founder and President

SandStorm

The world’s largest weekly metaverse event, is determined to capitalize on this trend by paving the way for brands to establish a presence in virtual reality. The project has unveiled a new multi-chain platform to connect established and emerging brands with the top builders in the metaverse.

Having recently closed a $2.5m seed round, SandStorm will debut the beta version of its live platform and NFT marketplace at next week’s South by Southwest (SXSW) festival in Austin, Texas.

Built on the Polygon and Ethereum blockchains, the platform enables brands that have yet to make their presence felt in the metaverse search through a directory containing hundreds of verified Web3 builders. SandStorm will also provide white-glove service to bring brands into the metaverse and build experiences for them within popular open-world environments such as The Sandbox.

“As a growing number of brands are entering the metaverse through The Sandbox, we’re seeing an increased need for a platform to connect them to Builders, Agencies, Architects, Designers, Community Managers and thousands of providers in this open ecosystem,” says the game’s co-founder and COO Sebastian Borget, who invested in SandStorm’s recent seed round alongside a swathe of VC funds.

“SandStorm offers a decentralized solution for matching these needs and providing visibility to projects through meet-ups and social events in the metaverse.”

Business Development & Partnerships

GentlemenCare

GentlemenCare is a 1930’s retro-fit premium men’s accessory label. Our goals are to provide the highest quality premium men’s accessory items at a reasonable price, while at the same time, aim to bring back the chivalrous, charismatic, and philanthropic qualities that we believe our generation lacks. We believe the modern day definition of a gentleman tends to be more focused on appearance, and less focused on the chutzpa that the chivalrous man once had.

Our intent is to invoke customers to give back to their community and in return, receive the satisfaction of performing a philanthropic act. We believe that seeing the direct impact of your actions increases the likelihood that you will repeat them. We intend to drive community growth in our social media / marketing outlets by labeling these actions “The Gentlemen Act”, and urge men to share their stories with each other. GC will build a growing community of men, both young and old, that share the same passion and care for others that we do.

We have big plans for 2016 and we hope you want to be a part of it. - GC

Co-Founder and Chief Encouragement Officer

-Identified future business opportunities.
-Forged productive business alliances.
-Charted new ways to exploit the fitness market.

Corporate Account Manager

Co-Founder/President at Uptown Creation | Storyteller | LinkedIn-Led Outbound | Host of The Social Seller Podcast | Passionate About Human Relationships

►This Is What others Are Saying About Conor

“Conor has a strong executive presence and business savvy that consistently delivers results.” John E.

“I highly recommend anything with the Conor Paulsen brand or endorsement.” -Calla K.

“Conor Paulsen brings an insurmountable amount of value for the price, and is likely one of our best investments to date.” Eric H.

Conor is a business development expert who Co-Founded Uptown Creation, a B2B Sales Development firm, and Host of The Social Seller Podcast (on YouTube). With a degree in Enterprise Leadership, a Nonprofit Management certificate, and 10-years of Business to Business (B2B) sales experience, Conor helps professional organizations assess their current sales strategies, identify under-priced attention, nurture + qualify each relationship, then secure payment and accomplish the sale in a repeatable system. "Putting the customer first, profit second."

Check out Conor's recent work with Open Book Selling👇🏼

https:// uptowncreation.com/case-study-open-book-selling/

VP of Sales: We need to stop forcing buyers into discovery calls.
CEO: That's literally how we sell. What are you talking about?
VP of Sales: Buyers have changed. They don't want to talk to us until they're ready. We're losing deals by pushing calls too early.

CEO: Our demo show rate is 65%. That's industry standard.

VP of Sales: And our close rate from those demos is 8%. I ran the numbers. The deals we actually close? Most of them pushed back on the first 3 call requests.

CEO: Because they're busy. That's why we follow up.

VP of Sales: No. Because they're not ready to be sold to yet. They want to research on their own terms. By the time they agree to a call, they've already decided if we're a fit.

CEO: So what, we just wait around hoping they call us?

VP of Sales: We give them everything they need to make a decision without us. Product demos on YouTube. Case studies. Pricing transparency. Then the sales call becomes a buying conversation.

CEO: You want to show pricing upfront? Are you trying to kill our ACV?

VP of Sales: Our competitors already do it. Prospects are finding it anyway. We look sketchy hiding it.

CEO: This sounds like you want to eliminate the sales team.

VP of Sales: I want to eliminate the dog and pony show. The reps who can't adapt will struggle. The ones who educate instead of pitch will thrive.

CEO: We've done it this way for 8 years.

VP of Sales: And our average sales cycle has increased from 45 days to 93 days in the last two years. Because buyers are tuning us out until they're ready.

CEO: You have one quarter to test this. If pipeline drops, we revert.

VP of Sales: Deal. But when our close rate doubles, I want budget for more content.

CEO: Don't get ahead of yourself.

VP of Sales: Already ahead. Johnson closed a $180k deal last week. Prospect watched 4 of our YouTube videos before the first call. Sales cycle: 12 days.

PS - This isn't about eliminating sales calls. It's about earning them. Stop interrupting buyers. Start informing them.

I'm Conor Paulsen & I help companies turn LinkedIn into a top revenue channel through a combination of organic content + outbound messaging.

Follow me for more actionable LinkedIn sales tips & tricks.

Conor Paulsen

VP of Sales: I'm cutting our pipeline in half next month.
CEO: You want to REDUCE pipeline? Are you trying to miss quota?
VP of Sales: I'm trying to actually HIT quota for once.

CEO: We have 83 opportunities. $4.2M in pipeline. You want to kill half of them?

VP of Sales: 61 of those deals are never closing. We both know it. But we keep them in the forecast because it looks good in the QBR.

CEO: How do you know they won't close?

VP of Sales: Because we have 9 months of data. Deals that don't meet our qualification criteria have a 4% close rate. The ones that do? 47% close rate.

CEO: So you're just giving up on potential revenue?

VP of Sales: No. I'm giving up on fake pipeline that wastes rep time. Right now my team spends 60% of their hours on deals that will never close.

CEO: What changes?

VP of Sales: New qualification criteria. If a deal doesn't have budget confirmed, pain quantified, and decision process mapped by week 2, we exit. Politely. Then we go find real opportunities.

CEO: Competitors will steal those deals.

VP of Sales: Let them. They can waste their time on tire kickers. We'll focus on the 22 deals that actually have a chance.

CEO: The board will freak out when they see pipeline drop.

VP of Sales: They'll stop freaking out when we start hitting forecast. Last quarter we had $6M in pipeline and closed $800K. That's embarrassing.

CEO: One quarter. If this tanks, we revert.

VP of Sales: Won't need to. Martinez just closed a $220K deal yesterday. Sales cycle: 31 days. We would've spent 90 days on it under the old model, trying to "nurture" it.

CEO: What was different?

VP of Sales: We almost disqualified them on the first call. No budget approved yet, but they went and got it approved within 48 hours. That's how you know it's real.

PS: Your pipeline isn't too small. It's too polluted. Stop celebrating activity and start celebrating velocity.

I'm Conor Paulsen & I help companies turn LinkedIn into a top revenue channel through a combination of organic content + outbound messaging.

Follow me for more actionable LinkedIn sales tips & tricks.

Had a discovery call yesterday that made me realize something. The founder kept apologizing for not having his LinkedIn "figured out yet". Said he'd been meaning to post more, and felt bad that his profile wasn't optimized. Kept saying "I know I should be doing this". Here's what I told him:

You don't have a LinkedIn problem.

You have 47 enterprise customers, $3M ARR, and a product that clearly works.

Your problem is you think LinkedIn is something you're supposed to have "figured out" before you start.

It's not.

LinkedIn is a tool. Like your CRM or your favorite ads platform.

You don't need to be a content creator. You don't need to go viral. You don't need 30,000 connections.

You need 1000 of the right people in your network who actually respond when you message them, and engage with your content when you post.

That's it.

So I walked him through it:
➝ 200 connection requests per week to active decision makers in his ICP.
➝ One simple message template focused on the problem he solves.
➝ 3 posts per week that his team helps him write.
➝ Ongoing follow-up with people who respond

By the end of the call, he wasn't apologizing anymore.

He was asking if he could just pay me to do it and when could we start.

If you're a founder who's been putting off LinkedIn because you think you need to have it "figured out" first, you're overthinking it.

You don't need a content strategy. You need a system.

And the system is simpler than you think.

Shoot me a DM if you want to chat about how to turn LinkedIn into a top revenue channel for your company.

Our sales process is very consultative. We build you a LinkedIn strategy, then at the end of the process it's a decision of if you want to execute the strategy yourself OR pay Uptown to do it for you. Either way you walk away with a LinkedIn strategy that will work for your specific company.

I watched 200+ founders waste 6 months posting "valuable content" to 40-person audiences. Content without distribution isn't a strategy. It's hope marketing. Here's what they missed:

Your ICP isn't scrolling LinkedIn looking for your brilliant insights. They're in back-to-back meetings, drowning in Slack notifications, and putting out fires.

Which means your amazing post about solving their exact problem? They'll never see it.

Content captures attention.
Outreach creates the audience for that attention.

Think of it like this...

You're building a store in the middle of nowhere and wondering why no one's walking through the door. You need roads leading to it first.

My sequence:
(1) Send 200 connection requests/week to active decision-makers
(2) THEN engage with their content
(3) THEN send a problem-oriented message
(4) THEN post content
(5) THEN watch inbound leads start flowing (powered by outbound)

I've used this exact process to help 600+ B2B companies turn LinkedIn into their top revenue channel at Uptown.

The founders who win on LinkedIn don't wait to be discovered. They build their audience deliberately, then feed them brilliant ideas.

Content-only strategy = hope marketing.
Content + outreach = predictable pipeline.

If you're looking to turn LinkedIn into a top revenue channel for your company this your it might be worth checking out Uptown. That's what we do.

Sarah's LinkedIn outreach was a disaster. Eight months. Over 4,000 connection requests sent. Only 16 meetings booked total.. She was ready to fire her entire SDR team. I asked to see her Sales Navigator. The problem was instantly obvious.

She was targeting VP of Sales at tech companies. Sounds perfectly fine, right?

I filtered her saved search by "Posted on LinkedIn" in last 30 days and her 8,000-person list became 892 people.

She'd been messaging 89% inactive users for eight months.

Here's what we changed:

Week 1: Rebuilt targeting to only active users
Week 2: Rewrote messaging to focus on problems instead of solutions
Week 3: Implemented a 4-message cadence with 90-day retargeting

Results after 90 days:

Connection acceptance: 12% → 39%
Response rate: 6% → 27%
Meetings booked: 2/month → 12/month

Same team. Same ICP. Same platform. Different system.

Sarah's company closed $340K from LinkedIn in the next 6 months.

You don't have a LinkedIn problem.
You have a targeting problem.

Are you messaging active users or ghosts?

PS - Want help building a system like this that turns LinkedIn into a top revenue channel? Shoot me a DM.

I've been working on our positioning at Uptown for the past few weeks.
Turns out, the market is really confused about what we do.
And I get it...

We say we're a "LinkedIn agency," but so do a dozen SaaS companies that sell automation tools with a side of support.

So here's what we're clarifying:

Uptown is a service, not a software.

➝ SaaS tools help you do more outreach faster.
➝ Uptown helps you figure out what to say, who to say it to, and how to measure what's working.

➝ SaaS tools train you to use their platform.
➝ Uptown trains you to use LinkedIn as a top revenue channel.

The companies that win on LinkedIn aren't the ones automating 10,000 messages.

They're the ones sending the right 500-1000 messages each month.

That's what we're built for.

If you're looking to turn LinkedIn into a top revenue channel for your company through outbound messaging and organic content then it might be worth a chat. We'd love to help build your LinkedIn strategy.

We tested hyper-personalized LinkedIn messages for 30 days.
Response rate: 35%
Then we LOWERED it to 28% on purpose. (And celebrated)

Last month, a client came to us with "great" results.

15 minutes researching each prospect.
Crafting messages about alma maters, recent posts, shared hobbies.
80 personalized messages per week.

Results after 30 days:
→ 35% response rate (impressive!)
→ 15 meetings booked
→ But only 3 were qualified buyers

Then we changed ONE thing: We killed the personalization.

Instead of: "I see you went to Michigan State and love golf..."

We wrote: "I know this is random, but...[extremely relevant pain point]"

47 words. Zero personalization. 100% relevance.

New results:
→ 28% response rate (yes, lower)
→ 12 meetings booked (yes, fewer)
→ But 10 were qualified buyers

That's 3 qualified meetings → 10 qualified meetings.
A 233% increase in what actually matters.

Personalized messages get responses from people being polite.
("Thanks for noticing my marathon photos!")

Relevant messages get responses from people with real problems.
("This is exactly what we're struggling with.")

Misconception: Higher response rates = better results.

I'd rather have 10 people ready to buy than 30 people wasting my sales team's time.

We now send 200 messages per week.
Less research. More volume. Better leads.

We stopped trying to impress them with our research.
Started impressing them with our understanding of their problem.

Thoughts?

PS - Click 'Visit my website' if you want to turn LinkedIn into a top revenue channel for your company.

I've helped 120+ B2B sales teams generate $15M+ in pipeline from LinkedIn in the last 12 months. Here's the 30-day process we use for all of them:

Most people treat LinkedIn like a megaphone. Post content, hope someone sees it, maybe get a like or two. That's not a strategy. That's gambling.

Here's what actually works:

You need three things running simultaneously.

Content to build trust ➝ Connections to expand reach ➝ And conversations to convert interest.

Days 1-5 ➝ Pull your ICP list from Sales Navigator. Filter for people who posted in the last 30 days. These are the active 10-20% worth your time.

Days 6-30 ➝ Send 50 connection requests daily (M-Th). Blank requests, no pitch. When someone accepts, don't message them immediately. Wait 48 hours. Engage with their content first. Like their post. Leave a real comment. Let them see your face.

Then send a problem-oriented message. Keep it short and focused on their problems (not your solutions).

Meanwhile, post 3-5x per week minimum. Mix tactical tips with personal stories. The content compounds over time.

By day 30, you'll have 400 new connections, 20-30 active conversations, and 5-10 qualified calls booked.

The sales teams who stick with this for 90+ days never run out of pipeline.

Last month, a VP of Sales came to me with an 8% LinkedIn connection acceptance rate. We didn't change their message. We didn't change their ICP. We changed one filter in Sales Nav.. Their acceptance rate jumped to 38% in 2 weeks:

Let's say you sell to VPs of Digital Product at tech companies.

Standard approach ➝

You build a saved search in Sales Nav with 10,000 people who match your ICP ➝ Send connection requests to 200 of them every week ➝ Get an 8% acceptance rate ➝ Send messages to the 16 people who accept each week ➝ Wonder why LinkedIn "doesn't work" for you

What's actually happening is that you're wasting all of your very limited LinkedIn volume on 10,000 leaders who fit your ICP, but haven't opened LinkedIn in 6 months...

You're sending connection requests to literal ghosts.

Better approach ➝

Same search ➝ Same job title ➝ But now filter for "posted on LinkedIn" in the last 30 days ➝ Your list shrinks to 1,500 people ➝ But your acceptance rate jumps to 38% ➝ And now you're booking 8 meetings per month using LinkedIn

I've run this test across 15 different industries. The pattern holds every time.

Active LinkedIn users respond at 3-5x higher rates. Which creates more opportunities that lead to revenue.

The activity filter is the most important targeting decision you'll make.

Most people skip it because their list gets smaller. It feels like they're limiting reach.

But you're not limiting reach. You're eliminating waste which actually increases reach.

Would you rather send 200 messages to people who check LinkedIn once per month?

OR

200 messages to people who are on LinkedIn every day?

Stop measuring success by list size.
Start measuring by response rate.

Your LinkedIn lead lists should be smaller, more targeted, and way more engaged.

That's how you build pipeline on LinkedIn that actually converts.

I've spoken with 87 Sales Leaders in the last 90 days about their LinkedIn strategy. Yesterday, a VP of Sales at a $20M ARR company told me something that genuinely shocked me:

"We've been trying to 'figure out LinkedIn' for 8 months. But we're still doing the exact same cold outreach we did 3 years ago."

Here's what surprised me about that:

➝ His team is burning $10K/month on email tools and cold call software. Reply rates are tanking. Deliverability is a nightmare.

➝ Meanwhile, his ICP (enterprise buyers) is spending 30+ minutes per day on LinkedIn. Actively engaged. Scrolling. Reading. Responding to messages.

➝ But his sales team still treats LinkedIn Sales Navigator like research platform + the occasional InMail.

No outbound motion. No organic content strategy. No profile optimization. Zero activity.

His team is sitting on 1,000's of 1st-degree connections (many of whom are ICP), and they're doing absolutely nothing with them.

The takeaway here is simple:

LinkedIn isn't just a place to post content or search for a job. It's the most concentrated area of B2B decision-makers with purchasing power on any platform. And most sales teams are completely ignoring it as a revenue channel.

If your sales team is stuck doing the same cold outreach that stopped working 2 years ago, let's talk. DM me and we'll map out a LinkedIn motion that actually generates net new pipeline.

I stared at this post for 10 minutes before hitting publish.
My finger hovered over delete 4 times.
Here's why my best content almost never gets posted:

The posts I delete: "This is too obvious." "Everyone knows this already." "What if nobody cares?"

The posts that crush: Written in 5 minutes. "Too basic" insights. Things I thought were obvious.

Here's what took me 4 years to learn about LinkedIn content...

Your audience doesn't want your PhD thesis. They want someone who gets their daily struggles. They want reminders, not revelations.

My top 3 posts this year were all advice I almost deleted:
"Stop overthinking your LinkedIn headline."
"Send blank connection requests."
"Target active users only."

All "basic" advice. All almost deleted. All generated massive engagement.

Your next post sitting in drafts?
The one you think is "too simple"?

That's probably your winner.

Thoughts?

I sent 200 LinkedIn connection requests last week.
19% acceptance rate.
Changed ONE thing → 29% acceptance rate.

Before: Professional photo including my whole body
After: Same photo but cropped tighter to just my face

Stop using "professional" photos that show your whole torso.

LinkedIn thumbnails are tiny.

Your face gets lost in a sea of:
• Suit jackets
• Office backgrounds
• Awkward poses

The truth? Your profile photo shows up as a 32x32 pixel thumbnail.

Nobody can see your expensive suit, perfect lighting, or awesome background.

They can barely see your face.

Why tight headshots win:
→ Face takes up 80% of the thumbnail
→ Eye contact is more direct
→ Easier to recognize in comments
→ Feels more personal

Think about it:
Would you rather see someone's face clearly or guess what they look like behind a tiny body shot?

Your photo needs to work at thumbnail size.
Not poster size.

Test this: Zoom out on your profile photo until it's thumbnail size.

Can you still clearly see your eyes?

If not, crop tighter.

True headshots work best.

PS - If you're looking to turn LinkedIn into a top revenue channel this year we should chat. Click "Visit my website" to learn how Uptown can help.

My first business was a disaster, but the lessons I learned can help you avoid the same mistakes. Here are 3 things I learned the hard way:

(1) Work ON your business, not in it

It took me years to get off the hamster wheel. Whether you're a founder, sales leader, or revenue leader, you need to shift from working IN the business to working ON your business. Break free, and you'll find clarity.

(2) Invest in your craft every day

Spend at least 5 minutes daily improving your personal or professional skills. Whether it's becoming a better salesperson, reading a book, attending a seminar, or hiring a coach, this consistent effort compounds.

(3) Align your calendar with your values

If you say you value religion, family, and health in that order, your calendar should reflect that. It took me years to understand this, but now I ensure my calendar aligns with both my personal and professional values.

What advice would you give your younger professional self to avoid reinventing the wheel?

The $10M+ companies we manage LinkedIn for have top 1% AEs that routinely smash quota. Here are 3 objection handling tactics the best closers use: 👇

(1) They welcome objections instead of dreading them

Average reps hear "I need to think about it" and internally panic.

Top performers smile because objections mean the prospect is engaged enough to push back. That's a buying signal.

They treat the first "no" as a chance to dig deeper, not a rejection.

(2) They don't have a script - they have a framework

Bad reps memorize rebuttals and sound robotic.

Good reps have a mental framework: Clarify → Empathize → Address → Confirm

"Help me understand what specifically you need to think about."

Then they shut up and listen. Works every time.

(3) They handle objections BEFORE they come up

The best closers bring up common objections during the demo.

"Most people at your stage worry about implementation time - here's how we solve that..."

It disarms the prospect and shows you've done this before.

Plus, it gives you control of the narrative.

What am I missing? What do top closers in your org do differently when handling objections?

Every founder using LinkedIn automation is leaving 10x revenue on the table. I know because I've run the numbers on 100+ accounts. Most people think automation is a shortcut to scale. More messages = more pipeline, right? Wrong. Here's what actually happens:

LinkedIn detects automation within 48-72 hours and cuts your connection request limit in half.

So instead of sending 200 requests per week, you're capped at 100.

Then response rates crater.

Automated messages: 2-5% response rate
Manual messages: 20-30% response rate

Quick math:

Automation path: 100 requests × 5% response rate = 5 conversations per week

Manual path: 200 requests × 25% response rate = 50 conversations per week

You literally get 10x better results by doing it manually.

Why?

LinkedIn's algorithm rewards human behavior.

Manual users get:
• Double the weekly connection limits
• Higher post reach
• Better message deliverability
• Warmer responses from prospects

Automation doesn't just hurt your metrics.

It actively flags your account as spam.

Here's the move: Send 200 personalized connection requests per week through Sales Navigator. 15 minutes per day. 10x the pipeline. Zero risk of getting banned.

Stop fighting the algorithm.
Start working with it.

Agree?

Most people treat LinkedIn like a slot machine. Random posts. Random messages. Random connections. Then wonder why nothing happens.
Meanwhile, the top 1% use something different:

It's called a LinkedIn Revenue Flywheel.

Here's the exact 4-step system (with benchmarks) to create your own flywheel:

(1) Grow your Audience of 1st Degree Connections

- Send exactly 200 connection requests weekly (800/month)
- Target decision-makers who "posted on LinkedIn" in last 30 days
- Use LinkedIn Sales Navigator's activity filters

Expected result: 30-40% acceptance rate = 300 new connections monthly

Why activity matters: Active users respond 300% more than inactive ones.

(2) Send Problem-Oriented Messages | Use this 3-part framework:

➝ Pattern disrupt: "I know this is random, but..." (avoid "thanks for connecting")
➝ Problem statement: "I'm chatting with VPs who know they should be doing more to solve [specific challenge]"
➝ Soft CTA: "Would it be alright if I shared a few ideas on [relevant topic]?"

Benchmark: 20-30% response rate when targeting active users.

(3) Post Strategic Content | Follow the Content Funnel:

➝ 70% Educational (frameworks, lessons, insights)
➝ 20% Personal stories (behind-the-scenes, founder journey)
➝ 10% Social proof (case studies, results, testimonials)

Post 5x weekly. Consistency beats perfection.

Pro tip: Your content makes your outreach 10x more credible. People recognize you from their timeline.

(4) The 90-Day Follow-Up System

Most quit after message 1. Winners send multiple messages without being annoying:

Message 2 (day 7): Case study or social proof
Message 3 (day 21): "Name?"
Message 4 (day 90): retargeting message going after a different angle

Your content nurtures prospects between messages.

How This Creates a Flywheel:

Content builds trust → Messages get better responses
Messages create connections → More people see your content
Engaged audience → Algorithm boosts your reach
Higher reach → More inbound opportunities

Real Results After 6 Months:
➝ 2,000+ handpicked decision-makers in your network
➝ Every post reaches hundreds of ideal prospects
➝ 4-12 qualified meetings monthly (industry benchmark)
➝ LinkedIn becomes one of your top revenue channels

Most people quit at month 3.

Right before momentum kicks in.
Right before the compound effect starts working.

This isn't just a LinkedIn strategy. It's your competitive moat.

While competitors buy ads, you're building relationships.
While they chase algorithms, you're creating authority.

Check out Uptown if you're looking to turn LinkedIn into a top revenue channel through a combination of organic content & outbound messaging: https://lnkd.in/gUAiDBje

Every single day, I wake up ecstatic to do 5 things:

(1) Build something from scratch
(2) Learn a new skill that compounds
(3) Connect with people smarter than me
(4) Push myself outside my comfort zone
(5) Reflect on how far I’ve come (and how far I want to go)

Each for different reasons:
• Building from scratch feeds my creativity.
• Learning compounds into unfair advantages.
• Surrounding myself with sharp people keeps me sharp.
• Growth only happens in discomfort.
• Reflection reminds me that the small wins add up.

These 5 are my fuel. 🚀

What's one reason you wake up excited?

A client just told us we're worth paying double our competitor's rate.

Here's what changed their mind in 30 days:

Before signing, they had 3 major concerns:
(1) Our price is 2x what a competitor charges (we're only $2,497/mo - which is still a deal imo)
(2) Would we actually be responsive or go dark after the sale?
(3) Could we prove we're strategic, not just tactical?

Fair questions. Especially when you're committing to 6-12 months.

Here's what happened in their first 30 days:

➝ They saw the strategy difference immediately. We didn't just send messages. We helped them rethink their entire approach to outreach.

➝ When they needed help with an email form mid-campaign, we built it for them. That wasn't in the scope. We just did it to help.

➝ Every week, we analyzed what was working and why. Not just "here are your stats" but "here's why this message landed and this one didn't."

Their NPS score after 30 days: 9/10

"All of my concerns are gone."

If you're comparing outbound agencies right now, here's what I'd tell you:
• The cheapest option costs you more when it doesn't work.
• Strategy beats volume every time.
• Responsiveness isn't a luxury. It's the baseline.

We're not for everyone, but if you want a partner who treats your LinkedIn pipeline like it's ours, let's talk.

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Conor Paulsen's Linkedin Analytics

Conor Paulsen

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Conor Paulsen

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