Drop

Director of Demand Generation

Edge Delta

Mezmo

Enterprise Demand Generation

HG Insights

- Strategically plan, execute, and manage inbound and outbound demand marketing campaigns (Paid Search, Content Syndication, Programmatic Display, Email and more)
- Manage marketing automation, list segmentation and campaign reporting via Marketo and Salesforce. Ensured compliance with GDPR.
- Implemented "conversational marketing" through Drift (chatbot) and attributed 130X ROI in pipeline and 35X ROI in closed revenue in 6 months.

Demand Generation Manager

Zadara

Oversee global demand generation efforts supporting sales with marketing qualified leads. Campaigns include, but not limited to inbound/outbound email nurture campaigns via HubSpot, content syndication, paid search (Google Ads), remarketing and social.

- Manage the HubSpot email marketing automation and database management. 
- Orchestrate and full marketing lifecycle campaigns, from awareness through consideration and purchase.
- Develop marketing reports via Hubspot and Salesforce for management outlining key trends and optimizations.
- Project lead on planning / executing media webcasts via GoToWebinar and online events by working with vendors including designing/posting landing pages, managing webcast process, and following up.
- Social media content creation and community management (LinkedIn, Twitter, Facebook and Xing).

Digital Marketing Manager

Flash Point Communications

Executed turnkey marketing programs that consisted of email, social, and digital marketing on behalf of clients.

- Developed and maintained excellent understanding of assigned customer’s industries, company culture, products / services, and strategic communication plans, ensuring all marketing campaigns were competitive in the marketplace.
- Communicated with clients on a weekly basis, reporting performance of digital marketing campaigns.
- Improved campaign performance by providing meaningful data narratives, ad optimization, and leverage industry trends.
- Managed Ford National Sales events and Western Market Area Regional accounts, providing customer with over 200% ROI with marketing campaigns.

Marketing Specialist

24 Hour Fitness

- Provided an excellent welcoming fitness atmosphere to all fitness levels
- Committed to changing individual's bodies and transforming their lives
- Demonstrated and taught the exercises to the individuals and providing feedback on technique
- Instilled the values of fitness and nutrition and held each and every individual accountable.
- Devoted to taking every session to the next level in order to provide only the highest quality service.

Personal Trainer 2

UC Irvine Campus Recreation

- Supervised and maintained a clean and safe weight room environment 
- Enforced the building and weight room policies
- Provided excellent customer service
- Understood the operation and functionality of equipment

Fitness Lab/Wellness Lab Supervisor

Accomplished professional with comprehensive marketing experience with affinity for demand generation and campaign management. Possess high aptitude in developing successful KPI reports and demand gen campaigns that are constantly optimized for the highest ROI. Proficient working in multiple verticals including automotive, insurance, cybersecurity, cloud, and IT. Responsive leader in effective communication with multiple teams and key stakeholders. 

Areas of Expertise:
Marketing Automation | Salesforce | Marketo | Project Management
Data Analytics | Demand Generation | Marketing Strategy | Hubspot | Email Marketing


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Conrad de Claro's Linkedin Analytics

Conrad de Claro

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Conrad de Claro

Want to drive more opportunities from LinkedIn?

Conrad de Claro's Linkedin Analytics