Milton Keynes College Group

Workplace Trainer

Hong Kong Trade Development Council

- Conducted regular and ad-hoc research and analysis on customer portfolio and behaviours
- Conducted ongoing analysis on effectiveness of digital marketing
- Presentations to senior management and top management regarding results and insights from data analytics
- Recommendations on KPIs and metrics to be monitored to drive customers return and satisfaction
- Support programs to promote data literacy for middle to senior level managerial staff
- Managed a project related to graph database
- Ad-hoc prototype building for data related features

Team Head, Customer Analytics and Insight

Invest Hong Kong

Provide information on areas including but not limited to:
+ Connect tech providers to other government departments
+ Business matching for tech companies
+ Go-to-market strategy for startups
+ Consultation on AI, big data, software development, cybersecurity, project management
+ Government funding schemes
+ Fundraising for startups and scaleups

Senior Manager, Information & Communications Technology (AI & Big Data)

HKU SPACE

Acclaimed by the school and students in repeatedly creating and teaching the course: Executive Certificate in Social Media and Digital Marketing Analytics.

The course covers digital analytics on a wide range of platforms, from the basics to certain advanced topics, including but not limited to:  SEO, SEM, Google Analytics, Facebook, Instagram, WeChat, EDM, TikTok, Little Red Book and more.

My secret sauce in successful teaching: K-I-M-P

+Know your students - make the best effort to get to know more about your students' background and work experience etc.

+Inspirations - encourage students to ask questions, share opinions, apply the knowledge in reality and help solve their work related problems.

+Materials creation - create your own unique teaching materials.

+Professional knowledge - teach within your professional knowledge. In tertiary education, your students can be MBA graduates, managers or even company directors. You need to have solid experience, not just textbook / googled knowledge, of the subject.

Lecturer

Motherapp

Provide hands-on service and consultation to government authorities, retail, F&B, service industry and smart manufacturing, in following areas:
+ A.I. and big data with Six Sigma for smart manufacturing
+ End-to-end data pipeline (tracking, ETL, data modeling, analytics)
+ Develop business intelligence system (real-time alerts, dashboards, analysis, machine learning, prediction) to serve sales, marketing, CRM and UX
+ Advisory on data related cloud infrastructure (AWS / Azure / GCP)

Director of Data

Bank of China (Hong Kong)

Develop mobile payment app - BoC Pay for Bank of China Hong Kong.

User requirements and technical specifications for:
+ Data Collection
+ Data Analytics
+ Promotion Engine
+ Content Management System

Control of risk,  liabilities,  legal and compliance aspects of the app.

Project Manager

AS Watson

Reporting Line: Company's Managing Director, General Manager

In charge of:
+ Yearly Budgeting, Forecast and Weekly Implementation
+ Online Merchandising
+ Digital Marketing
+ O2O Implementation
+ Business Intelligence and Reporting
+ Tools used: Google Analytics 360,  Oracle BO, Microsoft SQL Server (T-SQL), Power BI (Visualization), R Programming and Predictive Modeling and VBA

Ecommerce Manager @ PARKnSHOP.com

Hong Kong Television Network Limited

A.k.a HKTVmall.com

Responsibilities:
+ Business Development
+ Account Management
+ Online Merchandising
+ Budgeting and Forecast
+ Business Reporting and Analytics
+ Category: Apparel, Consumer Electronics, Home Appliances, Home Entertainment, Books

Achievements:
+ Successfully closing deals with over 100 suppliers for the online marketplace.
+ Successfully building one of the largest online consumer electronics and home appliances department in Hong Kong from scratch.

Senior Merchant Relationship Manager

Nicole Boutique

+Buying of Top Tier International Fashion Designer Brands in France and Italy
+New Brand Acquisition
+Buying Budget and Sales Forecast
+Brand Marketing
+Business Reporting and Analysis
+New Physical Store Setup
+WeChat Marketing

Brand Principals Dealt: Roberta Cavalli, Emilio Pucci, Jean Paul Gaultier, John Richmond, John Galliano, Philipp Plein, St John, MIHARAYASUHIRO, ETRO, Rick Owens, SLVR adidas, Yoshio Kubo and more.

Brand Manager

Jolly International Limited

Buying of Luxury Fashion Ready-to-Wear & Accessories
+In charge of Overseas Buying Trip (Italy and Spain)

Suppliers Management:
+Developing business relationship with Overseas fashion brands

Wholesale & Distribution
+Business Development to Boutiques / Department Stores in Greater China Region
+Tradeshows, Client Visiting, Telemarketing, Business events, Fashion events
+Fully responsible for P&L
+Sell-Thru Analysis

Business Partners
+Hong Kong: Citistore, Sogo, Sincere and etc.
+Worldwide: International Showroom Milan Italy (Blugirl Blumarine), Andrea Turchi Italy, Diktons Barcelona Spain, Skunkfunk Spain, Christopher Fischer USA

Sales & Marketing Manager

A highly experienced business problem solver with apparatus ranging from business analysis, data analytics, artificial intelligence, project management, process improvement, digital sales & marketing and business psychology.

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