Constantina W.'s Linkedin Analytics

Leadership | Strategy | Creative | Innovation | Execution Constantina Watters is the founder of Sproute Creative and a builder of brands, leaders and meaningful connections. An award-winning leader based in Minneapolis, MN, she has an extensive background in business, strategy, design and working with teams and leaders to build better brands from the inside out. Constantina works alongside leaders, executives, business owners and creatives to transform and elevate brands, processes, strategy and execution – lifting leaders to their fullest potential, personally and professionally. ------------------------- BUILDING BRANDS + LEADERS I build and launch brands, rebrand or improve existing brands. I provide strategic branding, creative and fractional brand leadership, helping leaders and business owners make branding decisions with smart strategy and help them execute those decisions. I help each brand tell their story so it connects with the their audience, building plans to communicate the brand so it translates visually in the physical and digital world. Branding needs to communicate consistently, cohesively, and uniquely in way that reaches the audience on a personal level. Helping teams and leaders communicate better. Communication is both sales and branded marketing. If companies fail to hire great communicators, their sales suffer. If companies fail to produce great branding, their sales suffer. There is a symbiotic relationship between the two--both relying on the other. I am first and foremost a problem solver. Understanding the customer experience and journey is an important part of executing exceptional branding and creative. I guide peers and executives while building and leading teams to keep this ideal in the forefront—providing unique, creative, and innovative ideas. I believe in people and the passion they have for their products and services. I am a translator of communication for my customers; translating their voice into media that reaches their audience. Helping and guiding them along the way to solve business communication problems both internally and externally. I am a mentor to new executives and seasoned professionals, helping both to re-invent themselves and provide new insights into their next chapter. I hold the virtues of integrity, accountability, honesty and inventive execution in the highest regard. I am many things. And I love that. Leader | Brand Builder | Brand Strategist | Executive Creative Director | CMO | Fractional Leader -Selected as Linkedin ProFinder's Best for branding and design -