Rob Cook, CPA's Linkedin Analytics

“Rob, I’m getting killed on taxes—how do I save on my taxes?” The first time I heard this question was from my dad, a salesman for Caterpillar. Little did I know, it would become the foundation for Contender Financial. Years ago, I left my job at EY, doing taxes for the ultra-wealthy, because I wanted to help people build real wealth. I joined a wealth management firm, only to find we weren’t providing tangible value—we were just asset gatherers. We called ourselves financial planners, but the focus was purely on the stock market. That didn’t sit right with me. Colleagues couldn’t understand why I pushed for something more meaningful. Then, in a conversation with a wealthy friend, I asked how I could add value to clients like him. His response rocked my world: “I don’t need a guy like you.” That moment led me to re-evaluate everything. Soon after, I left wealth management to join a startup in sales. Working with my brother-in-law to learn how to sell, I learned the importance of delivering real, tangible value and solving true client pain points. This experience inspired me to start Contender Financial—a firm dedicated to helping sales pros get measurable financial results. At Contender Financial, our mission is simple: help elite sales professionals reduce taxes and achieve financial freedom without empty promises. Instead of selling an insurance policy or pushing investments that yield mediocre results, we solve a real problem—paying too much in taxes. And the best part is you don't have to wait around for results. At this point, all of my clients have saved a minimum of $10,000/year on taxes the first year we've worked together. So...as a sales pro, you face unique challenges like complex stock options, high commissions, and daily stress. Imagine maximizing your earnings, slashing your tax burden, and fast-tracking your financial goals. All of that and more is not just possible, but happens when you come to Contender Financial and get your own Tax Advisor and Personal CFO. Ready to start? Here’s how: 1️⃣ Download Your Free Guide: 14 Ways for Sales Pros to Pay 25% LESS in Taxes. Link in my profile or at https://contenderswanted.ck.page/ab902526a5. 2️⃣ Book a Free Strategy Call with me for a sneak peek into working with a Personal CFO—no strings attached! 3️⃣ Invite me to speak to your team: I’ll share practical tax-saving strategies anyone can use to build wealth and save thousands annually. Start building the life you’ve dreamed of today, with the support of a firm designed just for you.